{"id":1693,"date":"2026-03-29T02:12:34","date_gmt":"2026-03-29T02:12:34","guid":{"rendered":"https:\/\/www.ez-knowledge.com\/vi\/swot-analysis-mba-case-studies-guide\/"},"modified":"2026-03-29T02:12:34","modified_gmt":"2026-03-29T02:12:34","slug":"swot-analysis-mba-case-studies-guide","status":"publish","type":"post","link":"https:\/\/www.ez-knowledge.com\/vi\/swot-analysis-mba-case-studies-guide\/","title":{"rendered":"Ng\u1eebng \u0111o\u00e1n m\u00f2 b\u01b0\u1edbc \u0111i ti\u1ebfp theo c\u1ee7a b\u1ea1n: M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t s\u00e2u v\u1ec1 vi\u1ec7c chinh ph\u1ee5c SWOT cho c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng MBA"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt c\u1ee7a tr\u1ef1c gi\u00e1c. \u0110\u00f3 l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng. Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh t\u00ecnh hu\u1ed1ng tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y \u00e1p l\u1ef1c, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u0111i\u1ec3m \u0111\u1eadu v\u00e0 danh hi\u1ec7u cao nh\u1ea5t th\u01b0\u1eddng n\u1eb1m \u1edf \u0111\u1ed9 s\u00e2u c\u1ee7a ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. Qu\u00e1 nhi\u1ec1u sinh vi\u00ean ti\u1ebfp c\u1eadn khung SWOT nh\u01b0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra \u0111\u01a1n gi\u1ea3n. H\u1ecd \u0111i\u1ec1n c\u00e1c \u00f4 b\u1eb1ng nh\u1eefng ph\u00e1t bi\u1ec3u chung chung nh\u01b0 \u201cth\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\u201d hay \u201ct\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng\u201d m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng h\u1ed7 tr\u1ee3. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng nh\u1eadn \u0111\u1ecbnh n\u00f4ng c\u1ea1n v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t y\u1ebfu k\u00e9m.<\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i coi ph\u00e2n t\u00edch SWOT nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ch\u1ea9n \u0111o\u00e1n nghi\u00eam ng\u1eb7t. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c \u0111o\u00e1n m\u00f2 sang x\u00e1c minh. H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd tr\u00ecnh b\u00e0y c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t ph\u00e2n t\u00edch SWOT v\u1eefng ch\u1eafc, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng MBA. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a khung n\u00e0y, b\u1eb1ng ch\u1ee9ng c\u1ea7n thi\u1ebft cho t\u1eebng g\u00f3c, v\u00e0 c\u00e1ch chuy\u1ec3n k\u1ebft qu\u1ea3 th\u00e0nh c\u00e1c b\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c kh\u1ea3 thi.<\/p>\n

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\"Charcoal<\/figure>\n<\/div>\n

\ud83e\udde9 C\u1ea5u tr\u00fac c\u1ee7a ph\u00e2n t\u00edch SWOT trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng<\/h2>\n

M\u1ed9t ma tr\u1eadn SWOT ti\u00eau chu\u1ea9n chia c\u00e1c y\u1ebfu t\u1ed1 th\u00e0nh b\u1ed1n nh\u00f3m: \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i v\u00e0 Nguy c\u01a1. Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh h\u1ecdc thu\u1eadt, \u0111\u1ecbnh ngh\u0129a c\u1ee7a c\u00e1c nh\u00f3m n\u00e0y ph\u1ea3i ch\u00ednh x\u00e1c. Nh\u1eefng \u0111\u1ecbnh ngh\u0129a m\u01a1 h\u1ed3 s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ebft lu\u1eadn m\u01a1 h\u1ed3.<\/p>\n

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  • \u0110i\u1ec3m m\u1ea1nh<\/strong>l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed9i b\u1ed9 mang l\u1ea1i l\u1ee3i th\u1ebf cho t\u1ed5 ch\u1ee9c so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. \u0110\u00e2y l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n n\u1eb1m d\u01b0\u1edbi s\u1ef1 ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n.<\/li>\n
  • \u0110i\u1ec3m y\u1ebfu<\/strong>l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed9i b\u1ed9 khi\u1ebfn t\u1ed5 ch\u1ee9c \u1edf th\u1ebf b\u1ea5t l\u1ee3i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. \u0110\u00e2y l\u00e0 nh\u1eefng khu v\u1ef1c c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/li>\n
  • C\u01a1 h\u1ed9i<\/strong>l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao h\u01a1n. \u0110\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng trong m\u00f4i tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c.<\/li>\n
  • Nguy c\u01a1<\/strong>l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i trong m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 g\u00e2y r\u1eafc r\u1ed1i cho doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 nh\u1eefng r\u1ee7i ro n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t then ch\u1ed1t n\u1eb1m \u1edf ngu\u1ed3n g\u1ed1c c\u1ee7a y\u1ebfu t\u1ed1 \u0111\u00f3. N\u00f3 n\u1eb1m trong hay ngo\u00e0i t\u1ed5 ch\u1ee9c? C\u00f4ng ty c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t n\u00f3 kh\u00f4ng? N\u1ebfu b\u1ea1n tr\u1ed9n l\u1eabn ch\u00fang, ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n s\u1ebd m\u1ea5t t\u00ednh to\u00e0n v\u1eb9n c\u1ea5u tr\u00fac.<\/p>\n

    \ud83c\udfd7\ufe0f Kh\u1ea3o s\u00e1t s\u00e2u: Y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 (\u0110i\u1ec3m m\u1ea1nh & \u0110i\u1ec3m y\u1ebfu)<\/h2>\n

    Ph\u00e2n t\u00edch n\u1ed9i b\u1ed9 \u0111\u00f2i h\u1ecfi ph\u1ea3i xem x\u00e9t ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c. Trong m\u1ed9t b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng, b\u1ea1n kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o nh\u1eefng ghi ch\u00fa ri\u00eang t\u01b0 c\u1ee7a CEO, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i d\u1ef1a v\u00e0o c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u s\u1eb5n c\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 m\u1ed9t c\u00e1ch c\u00f3 uy t\u00edn.<\/p>\n

    1. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh<\/h3>\n

    \u0110i\u1ec3m m\u1ea1nh kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u201c\u0111i\u1ec1u c\u00f4ng ty l\u00e0m t\u1ed1t\u201d. Ch\u00fang l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee5 th\u1ec3. Khi \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh, h\u00e3y t\u00ecm ki\u1ebfm:<\/p>\n

      \n
    • S\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh:<\/strong>L\u1ee3i nhu\u1eadn cao, d\u00f2ng ti\u1ec1n m\u1ea1nh, ho\u1eb7c t\u1ef7 l\u1ec7 n\u1ee3 th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh.<\/li>\n
    • Hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng:<\/strong>C\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n, chu\u1ed7i cung \u1ee9ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i \u0111\u1ed9c \u0111\u00e1o.<\/li>\n
    • Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/strong>S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eadn di\u1ec7n cao, ho\u1eb7c kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p.<\/li>\n
    • Nh\u00e2n l\u1ef1c:<\/strong>L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng chuy\u00ean bi\u1ec7t, \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o m\u1ea1nh m\u1ebd, ho\u1eb7c v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi.<\/li>\n
    • T\u00e0i s\u1ea3n tr\u00ed tu\u1ec7:<\/strong>B\u1eb1ng s\u00e1ng ch\u1ebf, nh\u00e3n hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i, ho\u1eb7c gi\u1ea5y ph\u00e9p \u0111\u1ed9c quy\u1ec1n.<\/li>\n<\/ul>\n

      V\u00ed d\u1ee5:<\/em>Thay v\u00ec vi\u1ebft \u201cS\u1ea3n ph\u1ea9m t\u1ed1t\u201d, h\u00e3y vi\u1ebft \u201cS\u1ea3n ph\u1ea9m chi\u1ebfm 40% th\u1ecb ph\u1ea7n nh\u1edd c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n\u201d. T\u00ednh c\u1ee5 th\u1ec3 s\u1ebd t\u1ea1o n\u00ean \u0111\u1ed9 tin c\u1eady.<\/p>\n

      2. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu<\/h3>\n

      \u0110i\u1ec3m y\u1ebfu th\u01b0\u1eddng kh\u00f3 nh\u1eadn di\u1ec7n nh\u1ea5t v\u00ec th\u1eeba nh\u1eadn ch\u00fang c\u1ea3m gi\u00e1c ng\u01b0\u1ee3c l\u1ea1i tr\u1ef1c gi\u00e1c. Tuy nhi\u00ean, m\u1ed9t nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00e2n th\u00e0nh. \u0110i\u1ec3m y\u1ebfu l\u00e0 kho\u1ea3ng tr\u1ed1ng v\u1ec1 ngu\u1ed3n l\u1ef1c ho\u1eb7c n\u0103ng l\u1ef1c khi\u1ebfn hi\u1ec7u su\u1ea5t b\u1ecb c\u1ea3n tr\u1edf.<\/p>\n

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      • H\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c:<\/strong> V\u1ed1n h\u1ea1n ch\u1ebf, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng l\u1ed7i th\u1eddi ho\u1eb7c thi\u1ebfu ng\u00e2n s\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n.<\/li>\n
      • Kho\u1ea3ng tr\u1ed1ng qu\u1ea3n l\u00fd:<\/strong> C\u01a1 c\u1ea5u l\u00e3nh \u0111\u1ea1o y\u1ebfu k\u00e9m, t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c cao ho\u1eb7c thi\u1ebfu kinh nghi\u1ec7m \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng then ch\u1ed1t.<\/li>\n
      • H\u1ea1n ch\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m:<\/strong> Danh m\u1ee5c s\u1ea3n ph\u1ea9m h\u1ea1n ch\u1ebf, nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c thi\u1ebfu \u0111\u1ed5i m\u1edbi.<\/li>\n
      • V\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng:<\/strong> Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p, kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i y\u1ebfu ho\u1eb7c t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao.<\/li>\n<\/ul>\n

        Kh\u00f4ng li\u1ec7t k\u00ea nh\u1eefng \u0111i\u1ec3m y\u1ebfu th\u1ef1c ch\u1ea5t l\u00e0 c\u01a1 h\u1ed9i. V\u00ed d\u1ee5, ‘m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi’ l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111i\u1ec3m y\u1ebfu. M\u1ed9t \u0111i\u1ec3m y\u1ebfu s\u1ebd l\u00e0 ‘kh\u1ea3 n\u0103ng hi\u1ec7n t\u1ea1i kh\u00f4ng th\u1ec3 ph\u00e2n ph\u1ed1i t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi do s\u1ef1 th\u1ea5t b\u1ea1i trong logistics.’<\/p>\n

        \ud83c\udf0d Kh\u00e1m ph\u00e1 s\u00e2u: Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i (C\u01a1 h\u1ed9i v\u00e0 Th\u00e1ch th\u1ee9c)<\/h2>\n

        C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i t\u1ed3n t\u1ea1i trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4, ng\u00e0nh ngh\u1ec1 ho\u1eb7c c\u1ea1nh tranh. C\u00f4ng ty kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, nh\u01b0ng c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng v\u1edbi ch\u00fang. Ph\u1ea7n n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 b\u1ed1i c\u1ea3nh kinh doanh r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n

        3. X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i<\/h3>\n

        C\u01a1 h\u1ed9i l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i trong m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. Ch\u00fang \u0111\u1ea1i di\u1ec7n cho ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng ho\u1eb7c c\u1ea3i thi\u1ec7n. H\u00e3y t\u00ecm ki\u1ebfm:<\/p>\n

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        • Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng:<\/strong> S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thay \u0111\u1ed5i d\u00e2n s\u1ed1 ho\u1eb7c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i.<\/li>\n
        • S\u1ef1 thay \u0111\u1ed5i trong quy \u0111\u1ecbnh:<\/strong> Nh\u1eefng lu\u1eadt m\u1edbi c\u00f3 l\u1ee3i cho ng\u00e0nh ho\u1eb7c lo\u1ea1i b\u1ecf r\u00e0o c\u1ea3n gia nh\u1eadp.<\/li>\n
        • S\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a \u0111\u1ed1i th\u1ee7:<\/strong> \u0110\u1ed1i th\u1ee7 r\u00fat lui kh\u1ecfi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c v\u01b0\u1edbng v\u00e0o b\u00ea b\u1ed1i.<\/li>\n
        • H\u1ee3p t\u00e1c:<\/strong> Nh\u1eefng li\u00ean minh ti\u1ec1m n\u0103ng, s\u00e1p nh\u1eadp ho\u1eb7c m\u1ee5c ti\u00eau mua l\u1ea1i.<\/li>\n
        • M\u1edf r\u1ed9ng \u0111\u1ecba l\u00fd:<\/strong> Nh\u1eefng khu v\u1ef1c ch\u01b0a khai th\u00e1c c\u00f3 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng.<\/li>\n<\/ul>\n

          C\u00e2u h\u1ecfi then ch\u1ed1t:<\/em> Li\u1ec7u c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c th\u1ebf m\u1ea1nh hi\u1ec7n c\u00f3 \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y kh\u00f4ng? N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, th\u00ec \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c kh\u1ea3 thi.<\/p>\n

          4. X\u00e1c \u0111\u1ecbnh th\u00e1ch th\u1ee9c<\/h3>\n

          Th\u00e1ch th\u1ee9c l\u00e0 nh\u1eefng r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng. Ch\u00fang th\u01b0\u1eddng l\u00e0 nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty. H\u00e3y c\u00e2n nh\u1eafc:<\/p>\n

            \n
          • H\u00e0nh \u0111\u1ed9ng c\u1ea1nh tranh:<\/strong> Nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp, cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3, ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
          • Y\u1ebfu t\u1ed1 kinh t\u1ebf:<\/strong> Suy tho\u00e1i kinh t\u1ebf, l\u1ea1m ph\u00e1t ho\u1eb7c bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i.<\/li>\n
          • S\u1ef1 gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7:<\/strong> Nh\u1eefng \u0111\u1ed5i m\u1edbi khi\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/li>\n
          • R\u1ee7i ro ph\u00e1p l\u00fd:<\/strong> C\u00e1c y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t h\u01a1n ho\u1eb7c thu\u1ebf quan th\u01b0\u01a1ng m\u1ea1i.<\/li>\n
          • S\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong> Ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t nh\u00e0 cung c\u1ea5p duy nh\u1ea5t ho\u1eb7c chi ph\u00ed \u0111\u1ea7u v\u00e0o gia t\u0103ng.<\/li>\n<\/ul>\n

            \ud83d\udcca X\u00e2y d\u1ef1ng ph\u00e2n t\u00edch: B\u1ea3ng th\u1ef1c t\u1ebf<\/h2>\n

            \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng trong b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n, h\u00e3y s\u1eafp x\u1ebfp c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u theo \u0111\u1ecbnh d\u1ea1ng c\u00f3 c\u1ea5u tr\u00fac. M\u1ed9t b\u1ea3ng gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u00e1c v\u1ea5n \u0111\u1ec1 then ch\u1ed1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1eabu \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n\n\n\n\n\n
            Lo\u1ea1i<\/th>\nM\u00f4 t\u1ea3 y\u1ebfu t\u1ed1<\/th>\nB\u1eb1ng ch\u1ee9ng t\u1eeb tr\u01b0\u1eddng h\u1ee3p<\/th>\nT\u00e1c \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c<\/th>\n<\/tr>\n<\/thead>\n
            \u0110i\u1ec3m m\u1ea1nh<\/strong><\/td>\nD\u00f2ng s\u1ea3n ph\u1ea9m nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh<\/td>\nTr\u01b0\u1eddng h\u1ee3p n\u00eau r\u00f5 20% doanh thu \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed5i m\u1edbi<\/td>\nCho ph\u00e9p \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p v\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/td>\n<\/tr>\n
            \u0110i\u1ec3m y\u1ebfu<\/strong><\/td>\nM\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i l\u1ed7i th\u1eddi<\/td>\nTr\u01b0\u1eddng h\u1ee3p n\u00eau r\u00f5 15% \u0111\u01a1n h\u00e0ng b\u1ecb ch\u1eadm tr\u1ec5 trong qu\u00fd 3<\/td>\nH\u1ea1n ch\u1ebf m\u1edf r\u1ed9ng v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n<\/td>\n<\/tr>\n
            C\u01a1 h\u1ed9i<\/strong><\/td>\nNhu c\u1ea7u \u0111ang n\u1ed5i l\u00ean t\u1ea1i ch\u00e2u \u00c1<\/td>\nB\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng 10%<\/td>\nTi\u1ec1m n\u0103ng \u0111a d\u1ea1ng h\u00f3a doanh thu<\/td>\n<\/tr>\n
            Th\u00e1ch th\u1ee9c<\/strong><\/td>\nS\u1ef1 gia nh\u1eadp c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi<\/td>\nTh\u00f4ng b\u00e1o v\u1ec1 v\u00f2ng t\u00e0i tr\u1ee3 cho c\u00f4ng ty kh\u1edfi nghi\u1ec7p<\/td>\n\u00c1p l\u1ef1c gi\u00e1 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            Ch\u00fa \u00fd c\u00e1ch c\u1ed9t \u201cB\u1eb1ng ch\u1ee9ng\u201d g\u1eafn k\u1ebft ph\u00e2n t\u00edch v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n trong t\u00ecnh hu\u1ed1ng. \u0110i\u1ec1u n\u00e0y ng\u0103n ph\u00e2n t\u00edch tr\u1edf n\u00ean mang t\u00ednh l\u00fd thuy\u1ebft.<\/p>\n

            \ud83d\udd75\ufe0f\u200d\u2642\ufe0f Thu th\u1eadp th\u00f4ng tin: Ngu\u1ed3n d\u1eef li\u1ec7u<\/h2>\n

            Trong m\u1ed9t t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, b\u1ea1n s\u1ebd tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng. Trong m\u1ed9t b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng, d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n b\u1ecb gi\u1edbi h\u1ea1n trong v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c cung c\u1ea5p. B\u1ea1n ph\u1ea3i ki\u1ec3m tra t\u1eebng chi ti\u1ebft m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n

              \n
            • B\u00e1o c\u00e1o t\u00e0i ch\u00ednh:<\/strong>Xem x\u00e9t b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n v\u00e0 b\u00e1o c\u00e1o l\u1ee3i nhu\u1eadn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u1ef7 s\u1ed1 thanh kho\u1ea3n, kh\u1ea3 n\u0103ng thanh to\u00e1n v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\n
            • D\u1eef li\u1ec7u ho\u1ea1t \u0111\u1ed9ng:<\/strong>Ki\u1ec3m tra kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t, m\u1ee9c \u0111\u1ed9 t\u1ed3n kho v\u00e0 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng c\u00f4ng su\u1ea5t.<\/li>\n
            • Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng:<\/strong>Xem l\u1ea1i c\u00e1c l\u1eddi ch\u1ee9ng th\u1ef1c, nh\u1eadt k\u00fd khi\u1ebfu n\u1ea1i ho\u1eb7c k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c cung c\u1ea5p trong t\u00ecnh hu\u1ed1ng.<\/li>\n
            • Th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7:<\/strong>Ph\u00e2n t\u00edch c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a \u0111\u1ed1i th\u1ee7, d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n v\u00e0 c\u00e1c b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
            • B\u00e1o c\u00e1o ng\u00e0nh:<\/strong>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u0129 m\u00f4 \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 hi\u1ec3u xu h\u01b0\u1edbng.<\/li>\n<\/ul>\n

              N\u1ebfu d\u1eef li\u1ec7u thi\u1ebfu h\u1ee5t, h\u00e3y c\u00f4ng nh\u1eadn kho\u1ea3ng tr\u1ed1ng \u0111\u00f3. \u0110\u1eebng t\u1ef1 t\u1ea1o ra s\u1ef1 ki\u1ec7n. N\u00eau r\u00f5 r\u1eb1ng ph\u00e2n t\u00edch d\u1ef1a tr\u00ean th\u00f4ng tin s\u1eb5n c\u00f3 v\u00e0 ghi ch\u00fa n\u01a1i c\u1ea7n nghi\u00ean c\u1ee9u th\u00eam.<\/p>\n

              \ud83d\ude80 T\u1eeb ph\u00e2n t\u00edch \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng: Ma tr\u1eadn TOWS<\/h2>\n

              Nhi\u1ec1u sinh vi\u00ean d\u1eebng l\u1ea1i \u1edf ma tr\u1eadn SWOT. \u0110\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m nghi\u00eam tr\u1ecdng. Ma tr\u1eadn n\u00e0y mang t\u00ednh ch\u1ea9n \u0111o\u00e1n; n\u00f3 kh\u00f4ng \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. \u0110\u1ec3 chuy\u1ec3n t\u1eeb ph\u00e2n t\u00edch sang chi\u1ebfn l\u01b0\u1ee3c, b\u1ea1n ph\u1ea3i k\u1ebft n\u1ed1i c\u00e1c g\u00f3c trong ma tr\u1eadn. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng ma tr\u1eadn TOWS (ho\u1eb7c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SO, WO, ST, WT).<\/p>\n

              1. Chi\u1ebfn l\u01b0\u1ee3c SO (T\u1ed1i \u0111a – T\u1ed1i \u0111a)<\/h3>\n

              S\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u01a1 h\u1ed9i. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. V\u00ed d\u1ee5: S\u1eed d\u1ee5ng ngu\u1ed3n d\u1ef1 tr\u1eef ti\u1ec1n m\u1eb7t m\u1ea1nh (\u0111i\u1ec3m m\u1ea1nh) \u0111\u1ec3 mua l\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n (c\u01a1 h\u1ed9i).<\/p>\n

              2. Chi\u1ebfn l\u01b0\u1ee3c WO (T\u1ed1i thi\u1ec3u – T\u1ed1i \u0111a)<\/h3>\n

              Kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c h\u1ed3i. V\u00ed d\u1ee5: S\u1eeda ch\u1eefa h\u1ec7 th\u1ed1ng CNTT l\u1ed7i th\u1eddi (\u0111i\u1ec3m y\u1ebfu) \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 chuy\u1ec3n d\u1ecbch s\u1ed1 h\u00f3a (c\u01a1 h\u1ed9i).<\/p>\n

              3. Chi\u1ebfn l\u01b0\u1ee3c ST (T\u1ed1i \u0111a – T\u1ed1i thi\u1ec3u)<\/h3>\n

              S\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 tr\u00e1nh \u0111e d\u1ecda. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7. V\u00ed d\u1ee5: T\u1eadn d\u1ee5ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (\u0111i\u1ec3m m\u1ea1nh) \u0111\u1ec3 v\u01b0\u1ee3t qua cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 (\u0111e d\u1ecda).<\/p>\n

              4. Chi\u1ebfn l\u01b0\u1ee3c WT (T\u1ed1i thi\u1ec3u – T\u1ed1i thi\u1ec3u)<\/h3>\n

              T\u1ed1i thi\u1ec3u h\u00f3a \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 tr\u00e1nh \u0111e d\u1ecda. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c sinh t\u1ed3n. V\u00ed d\u1ee5: C\u1eaft gi\u1ea3m chi ph\u00ed (\u0111i\u1ec3m y\u1ebfu) \u0111\u1ec3 v\u01b0\u1ee3t qua suy tho\u00e1i kinh t\u1ebf (\u0111e d\u1ecda).<\/p>\n

              B\u1eb1ng c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eefng m\u1ed1i li\u00ean h\u1ec7 n\u00e0y, b\u1ea1n ch\u1ee9ng minh r\u1eb1ng c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c suy lu\u1eadn m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd t\u1eeb ph\u00e2n t\u00edch, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng \u0111\u1ec1 xu\u1ea5t ng\u1eabu nhi\u00ean.<\/p>\n

              \u274c Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ee7a sinh vi\u00ean c\u1ea7n tr\u00e1nh<\/h2>\n

              Ngay c\u1ea3 nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 kinh nghi\u1ec7m c\u0169ng m\u1eafc sai l\u1ea7m khi \u00e1p d\u1ee5ng khung n\u00e0y. H\u00e3y xem l\u1ea1i danh s\u00e1ch n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn.<\/p>\n

                \n
              • Nh\u1eefng ph\u00e1t bi\u1ec3u chung chung:<\/strong>Tr\u00e1nh d\u00f9ng nh\u1eefng c\u1ee5m nh\u01b0 \u201cqu\u1ea3n l\u00fd t\u1ed1t\u201d hay \u201cch\u1ea5t l\u01b0\u1ee3ng cao\u201d. H\u00e3y c\u1ee5 th\u1ec3 v\u1ec1 “t\u1ea1i sao<\/em> qu\u1ea3n l\u00fd t\u1ed1t hay \u0111i\u1ec1u g\u00ec<\/em> l\u00e0m cho ch\u1ea5t l\u01b0\u1ee3ng cao.<\/li>\n
              • Nh\u1ea7m l\u1eabn gi\u1eefa n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i:<\/strong> \u0110\u1eebng li\u1ec7t k\u00ea ‘c\u00f4ng ngh\u1ec7 m\u1edbi’ nh\u01b0 m\u1ed9t \u0110i\u1ec3m m\u1ea1nh. C\u00f4ng ngh\u1ec7 l\u00e0 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i; vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n m\u1edbi l\u00e0 \u0110i\u1ec3m m\u1ea1nh.<\/li>\n
              • B\u1ecf qua b\u1ed1i c\u1ea3nh:<\/strong> M\u1ed9t \u0111i\u1ec3m m\u1ea1nh trong ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m y\u1ebfu trong ng\u00e0nh kh\u00e1c. \u0110\u1ea3m b\u1ea3o ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 \u0111\u1ed9ng l\u1ef1c ng\u00e0nh c\u1ee7a t\u00ecnh hu\u1ed1ng.<\/li>\n
              • Thi\u1ebfu s\u1ef1 \u01b0u ti\u00ean:<\/strong> Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec1u nh\u01b0 nhau. X\u00e1c \u0111\u1ecbnh 3-5 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u c\u00f3 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ed1i v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111ang \u0111\u01b0\u1ee3c xem x\u00e9t.<\/li>\n
              • C\u00e1c khuy\u1ebfn ngh\u1ecb t\u00e1ch r\u1eddi:<\/strong> N\u1ebfu khuy\u1ebfn ngh\u1ecb c\u1ee7a b\u1ea1n kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i hay Nguy c\u01a1, th\u00ec n\u00f3 l\u00e0 v\u00f4 ngh\u0129a.<\/li>\n<\/ul>\n

                \ud83d\udde3\ufe0f Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u<\/h2>\n

                B\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin. Trong b\u1ed1i c\u1ea3nh MBA, b\u1ea1n ph\u1ea3i tr\u00ecnh b\u00e0y ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng tr\u01b0\u1edbc c\u00e1c b\u00ean li\u00ean quan ho\u1eb7c ban gi\u00e1m kh\u1ea3o. H\u00e3y c\u1ea5u tr\u00fac b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n.<\/p>\n

                  \n
                • B\u1eaft \u0111\u1ea7u b\u1eb1ng v\u1ea5n \u0111\u1ec1:<\/strong> X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i m\u00e0 c\u00f4ng ty \u0111ang \u0111\u1ed1i m\u1eb7t.<\/li>\n
                • Tr\u00ecnh b\u00e0y b\u1eb1ng ch\u1ee9ng:<\/strong> Hi\u1ec3n th\u1ecb ph\u00e2n t\u00edch SWOT nh\u01b0 n\u1ec1n t\u1ea3ng cho l\u1eadp lu\u1eadn c\u1ee7a b\u1ea1n.<\/li>\n
                • K\u1ebft n\u1ed1i c\u00e1c m\u1ea3nh gh\u00e9p:<\/strong> Gi\u1ea3i th\u00edch c\u00e1ch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c TOWS gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/li>\n
                • \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng:<\/strong> N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y \u01b0\u1edbc t\u00ednh t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a b\u1ea1n.<\/li>\n
                • X\u1eed l\u00fd r\u1ee7i ro:<\/strong> Nh\u1eadn di\u1ec7n nh\u1eefng m\u1eb7t tr\u00e1i ti\u1ec1m t\u00e0ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/li>\n<\/ul>\n

                  S\u1ef1 r\u00f5 r\u00e0ng v\u00e0 l\u1eadp lu\u1eadn l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh c\u1ee7a b\u1ea1n. Tr\u00e1nh d\u00f9ng thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n khi ti\u1ebfng Anh \u0111\u01a1n gi\u1ea3n \u0111\u00e3 \u0111\u1ee7. Ng\u01b0\u1eddi nghe mu\u1ed1n hi\u1ec3u logic kinh doanh, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1ecb \u1ea5n t\u01b0\u1ee3ng b\u1edfi t\u1eeb ng\u1eef ph\u1ee9c t\u1ea1p.<\/p>\n

                  \ud83d\udd0d X\u00e2y d\u1ef1ng l\u1eadp lu\u1eadn: M\u1ed9t quy tr\u00ecnh t\u1eebng b\u01b0\u1edbc<\/h2>\n

                  \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n, h\u00e3y tu\u00e2n theo quy tr\u00ecnh n\u00e0y khi x\u1eed l\u00fd m\u1ed9t nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng m\u1edbi.<\/p>\n

                    \n
                  1. \u0110\u1ecdc k\u1ef9 t\u00ecnh hu\u1ed1ng:<\/strong> B\u00f4i \u0111en t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u s\u1ed1, ng\u00e0y th\u00e1ng v\u00e0 t\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
                  2. X\u00e1c \u0111\u1ecbnh c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Quy\u1ebft \u0111\u1ecbnh n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a ra? (v\u00ed d\u1ee5: Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng X? Ra m\u1eaft s\u1ea3n ph\u1ea9m Y?)<\/li>\n
                  3. \u0110\u1ec1 xu\u1ea5t c\u00e1c y\u1ebfu t\u1ed1:<\/strong>Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng l\u1ecdc ngay t\u1eeb \u0111\u1ea7u.<\/li>\n
                  4. Ph\u00e2n lo\u1ea1i:<\/strong>S\u1eafp x\u1ebfp danh s\u00e1ch v\u00e0o b\u1ed1n khu v\u1ef1c S, W, O, T.<\/li>\n
                  5. L\u1ecdc:<\/strong>Lo\u1ea1i b\u1ecf c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng li\u00ean quan \u0111\u1ebfn c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
                  6. X\u00e1c minh:<\/strong>Ki\u1ec3m tra t\u1eebng y\u1ebfu t\u1ed1 d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng trong v\u0103n b\u1ea3n.<\/li>\n
                  7. K\u1ebft n\u1ed1i:<\/strong>Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SO, WO, ST v\u00e0 WT.<\/li>\n
                  8. Khuy\u1ebfn ngh\u1ecb:<\/strong>Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t v\u00e0 n\u00eau kh\u00e1i qu\u00e1t k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n.<\/li>\n<\/ol>\n

                    \ud83d\udcdd Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 t\u00ednh nghi\u00eam t\u00fac chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

                    Th\u00e0nh c\u00f4ng trong c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng MBA ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng t\u1ed5ng h\u1ee3p th\u00f4ng tin ph\u1ee9c t\u1ea1p th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh r\u00f5 r\u00e0ng. Ph\u00e2n t\u00edch SWOT l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a s\u1ef1 t\u1ed5ng h\u1ee3p n\u00e0y. N\u00f3 bu\u1ed9c b\u1ea1n ph\u1ea3i nh\u00ecn nh\u1eadn t\u1ed5 ch\u1ee9c t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau. N\u00f3 ng\u0103n b\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 ho\u1eb7c ch\u1ec9 t\u1eadp trung v\u00e0o kh\u00e1t v\u1ecdng.<\/p>\n

                    Khi b\u1ea1n ng\u1eebng \u0111o\u00e1n m\u00f2 v\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch, b\u1ea1n chuy\u1ec3n t\u1eeb m\u1ed9t ng\u01b0\u1eddi tham gia th\u1ee5 \u0111\u1ed9ng sang m\u1ed9t nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng. B\u1ea1n chuy\u1ec3n t\u1eeb vi\u1ec7c h\u1ecfi ‘Ch\u00fang ta n\u00ean l\u00e0m g\u00ec?’ sang n\u00f3i ‘D\u1ef1a tr\u00ean d\u1eef li\u1ec7u, ch\u00fang ta ph\u1ea3i l\u00e0m \u0111i\u1ec1u n\u00e0y.’ S\u1ef1 thay \u0111\u1ed5i t\u01b0 duy n\u00e0y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ecbnh ngh\u0129a cho hi\u1ec7u su\u1ea5t h\u00e0ng \u0111\u1ea7u trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

                    H\u00e3y nh\u1edb, m\u1ed9t khung kh\u1ed5 ch\u1ec9 t\u1ed1t b\u1eb1ng d\u1eef li\u1ec7u m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y. D\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm ki\u1ebfm b\u1eb1ng ch\u1ee9ng. Th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. V\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i khuy\u1ebfn ngh\u1ecb \u0111\u1ec1u li\u00ean h\u1ec7 tr\u1edf l\u1ea1i v\u1edbi ph\u00e2n t\u00edch. S\u1ef1 k\u1ef7 lu\u1eadt n\u00e0y s\u1ebd gi\u00fap b\u1ea1n r\u1ea5t nhi\u1ec1u kh\u00f4ng ch\u1ec9 trong l\u1edbp h\u1ecdc m\u00e0 c\u00f2n trong s\u1ef1 nghi\u1ec7p chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

                    Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt c\u1ee7a tr\u1ef1c gi\u00e1c. \u0110\u00f3 l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng. Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh t\u00ecnh hu\u1ed1ng tr\u01b0\u1eddng…<\/p>\n","protected":false},"author":1,"featured_media":1694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"SWOT cho c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng MBA: Ng\u1eebng \u0111o\u00e1n m\u00f2, b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch \u00e1p d\u1ee5ng ph\u00e2n t\u00edch SWOT m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng MBA. Tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1edbi h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n n\u00e0y.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[75],"tags":[80,85],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-swot-analysis"],"yoast_head":"\nSWOT cho c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng MBA: Ng\u1eebng \u0111o\u00e1n m\u00f2, b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch \u00e1p d\u1ee5ng ph\u00e2n t\u00edch SWOT m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng MBA. 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