![\"Hand-drawn](\"https:\/\/www.ez-knowledge.com\/wp-content\/uploads\/2026\/03\/business-model-canvas-startup-viability-infographic.jpg\"\/)
<\/figure>\n<\/div>\n\ud83e\udde0 Hi\u1ec3u r\u00f5 khung n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i<\/h2>\n
Khung m\u00f4 h\u00ecnh kinh doanh kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh; n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t \u0111\u1ec3 ki\u1ec3m nghi\u1ec7m gi\u1ea3 thuy\u1ebft. N\u00f3 bu\u1ed9c ph\u1ea3i r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. Khi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, b\u1ea1n th\u1ef1c ch\u1ea5t \u0111ang \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cLi\u1ec7u ch\u00edn kh\u1ed1i n\u00e0y c\u00f3 h\u1ee3p l\u00fd v\u1edbi nhau \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn hay kh\u00f4ng?\u201d<\/p>\n
M\u1ed7i kh\u1ed1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u00e0nh ph\u1ea7n then ch\u1ed1t trong kinh doanh. B\u1ecf qua m\u1ed9t kh\u1ed1i c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u1ec1 c\u1ea5u tr\u00fac, ch\u1ec9 tr\u1edf n\u00ean r\u00f5 r\u00e0ng sau khi ra m\u1eaft. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi v\u1eefng ch\u1eafc, m\u1ed7i kh\u1ed1i ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n n\u1ed9i b\u1ed9 v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/p>\n
\ud83d\udc8e 1. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb: Trung t\u00e2m c\u1ee7a t\u00ednh kh\u1ea3 thi<\/h2>\n
Kh\u1ed1i n\u00e0y x\u00e1c \u0111\u1ecbnh g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1o ra gi\u00e1 tr\u1ecb cho m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. \u0110\u00e2y l\u00e0 l\u00fd do ch\u00ednh khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn m\u1ed9t c\u00f4ng ty thay v\u00ec c\u00f4ng ty kh\u00e1c. \u0110\u1ec3 m\u1ed9t startup kh\u1ea3 thi, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u1ea3i gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u1ed1t h\u01a1n c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7n c\u00f3.<\/p>\n
C\u00e2u h\u1ecfi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi<\/h3>\n\n- V\u1ea5n \u0111\u1ec1 c\u00f3 c\u1ea5p b\u00e1ch kh\u00f4ng?<\/strong>\u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 nghi\u00eam tr\u1ecdng \u0111\u1ebfn m\u1ee9c c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p hay kh\u00f4ng?<\/li>\n
- Gi\u1ea3i ph\u00e1p c\u00f3 \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng?<\/strong>S\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c hay kh\u00f4ng?<\/li>\n
- N\u00f3 c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong>Gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1edfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hay kh\u00f4ng?<\/li>\n<\/ul>\n
Nhi\u1ec1u startup th\u1ea5t b\u1ea1i v\u00ec h\u1ecd t\u1ea1o ra m\u1ed9t gi\u1ea3i ph\u00e1p m\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u1ea3 thi ph\u1ea3i tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng c\u00e2u h\u1ecfi \u201ct\u1ea1i sao\u201d. N\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng vi\u1ec7c m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n th\u1ef1c hi\u1ec7n. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 di\u1ec5n \u0111\u1ea1t gi\u00e1 tr\u1ecb trong m\u1ed9t c\u00e2u duy nh\u1ea5t, c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1.<\/p>\n
C\u00e1c lo\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/h3>\n\n- Hi\u1ec7u su\u1ea5t:<\/strong>T\u1ed1c \u0111\u1ed9, \u0111\u1ed9 tin c\u1eady ho\u1eb7c t\u00ednh n\u0103ng t\u1ed1t h\u01a1n.<\/li>\n
- T\u00f9y ch\u1ec9nh:<\/strong>\u0110\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
- Thi\u1ebft k\u1ebf:<\/strong>S\u1ee9c h\u00fat th\u1ea9m m\u1ef9 ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
- Gi\u00e1 c\u1ea3:<\/strong>L\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
- Ti\u1ec7n l\u1ee3i:<\/strong>D\u1ec5 s\u1eed d\u1ee5ng ho\u1eb7c d\u1ec5 ti\u1ebfp c\u1eadn.<\/li>\n<\/ul>\n
\ud83d\udc65 2. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: B\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 ai?<\/h2>\n
M\u1ed9t startup kh\u00f4ng th\u1ec3 kh\u1ea3 thi n\u1ebfu c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 m\u1ecdi ng\u01b0\u1eddi. T\u00ednh kh\u1ea3 thi th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb s\u1ef1 t\u1eadp trung s\u00e2u v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3. Kh\u1ed1i C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 ph\u1ee5c v\u1ee5.<\/p>\n
X\u00e1c \u0111\u1ecbnh \u0111\u00fang ph\u00e2n kh\u00fac l\u00e0 \u0111i\u1ec1u then ch\u1ed1t cho vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. Ng\u00e2n s\u00e1ch marketing, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a nh\u00f3m n\u00e0y.<\/p>\n
C\u00e1c ch\u1ec9 s\u1ed1 kh\u1ea3 thi<\/h3>\n\n- Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/strong>Li\u1ec7u ph\u00e2n kh\u00fac n\u00e0y c\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng?<\/li>\n
- Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn:<\/strong>B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u00f4ng qua c\u00e1c k\u00eanh s\u1eb5n c\u00f3 kh\u00f4ng?<\/li>\n
- Kh\u1ea3 n\u0103ng chi tr\u1ea3:<\/strong>Ph\u00e2n kh\u00fac n\u00e0y c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd kh\u00f4ng?<\/li>\n
- Ti\u1ec1m n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong>H\u1ecd c\u00f3 quay l\u1ea1i mua h\u00e0ng trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/li>\n<\/ul>\n
C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng m\u1eafc sai l\u1ea7m khi nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn “m\u1ecdi ng\u01b0\u1eddi”. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi s\u1ebd thu h\u1eb9p ph\u1ea1m vi t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng \u0111\u1ea7u ti\u00ean. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m ch\u01b0a ho\u00e0n h\u1ea3o v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i thi\u1ec7n. Kh\u00f4ng c\u00f3 m\u1ed9t ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng v\u1ecdt, l\u00e0m suy gi\u1ea3m t\u00ednh kh\u1ea3 thi.<\/p>\n
\ud83d\udee3\ufe0f 3. K\u00eanh ti\u1ebfp c\u1eadn: B\u1ea1n ti\u1ebfp c\u1eadn h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
C\u00e1c k\u00eanh l\u00e0 nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u01a1 ch\u1ebf v\u1eadn chuy\u1ec3n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. T\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh n\u00e0y. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qu\u00e1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi, m\u00f4 h\u00ecnh kinh doanh s\u1ebd kh\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n
\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh ti\u1ebfp c\u1eadn<\/h3>\n
\n\nLo\u1ea1i k\u00eanh<\/th>\n \u01afu \u0111i\u1ec3m<\/th>\n Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/th>\n<\/tr>\n \nTr\u1ef1c ti\u1ebfp (Trang web)<\/td>\n Ki\u1ec3m so\u00e1t cao, chi ph\u00ed m\u1ed7i \u0111\u01a1n v\u1ecb th\u1ea5p<\/td>\n Y\u00eau c\u1ea7u n\u1ed7 l\u1ef1c t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/td>\n<\/tr>\n \nH\u1ee3p t\u00e1c<\/td>\n Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n c\u00f3<\/td>\n Chia s\u1ebb doanh thu, ph\u1ee5 thu\u1ed9c l\u1eabn nhau<\/td>\n<\/tr>\n \nC\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/td>\n T\u00ednh th\u1ef1c t\u1ebf, d\u1ecbch v\u1ee5 t\u1ee9c th\u00ec<\/td>\n Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao, ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1ea1n ch\u1ebf<\/td>\n<\/tr>\n \nM\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n R\u00e0o c\u1ea3n gia nh\u1eadp th\u1ea5p, ti\u1ec1m n\u0103ng lan truy\u1ec1n nhanh<\/td>\n Thay \u0111\u1ed5i thu\u1eadt to\u00e1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/td>\n<\/tr>\n<\/table>\nKhi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y xem x\u00e9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. K\u00eanh \u0111\u00e3 ch\u1ecdn c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u01a1i kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin kh\u00f4ng? V\u00ed d\u1ee5, b\u00e1n ph\u1ea7n m\u1ec1m B2B ph\u1ee9c t\u1ea1p qua b\u1ea3ng qu\u1ea3ng c\u00e1o l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u00e1n th\u1eddi trang B2C qua TikTok l\u1ea1i hi\u1ec7u qu\u1ea3. S\u1ef1 ph\u00f9 h\u1ee3p s\u1ebd gi\u1ea3m thi\u1ec3u tr\u1edf ng\u1ea1i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n
\ud83e\udd1d 4. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng: B\u1ea1n t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
Kh\u1ed1i n\u00e0y m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 m\u1ed9t c\u00f4ng ty thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. C\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Lo\u1ea1i m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7<\/h3>\n\n- H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n:<\/strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u1eefa con ng\u01b0\u1eddi.<\/li>\n
- H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n chuy\u00ean bi\u1ec7t:<\/strong>M\u1ed9t qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean bi\u1ec7t.<\/li>\n
- T\u1ef1 ph\u1ee5c v\u1ee5:<\/strong>C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 kh\u00f4ng c\u1ea7n can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/li>\n
- D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong>C\u00e1c thu\u1eadt to\u00e1n c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/li>\n
- C\u1ed9ng \u0111\u1ed3ng:<\/strong>Di\u1ec5n \u0111\u00e0n ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
- S\u00e1ng t\u1ea1o c\u00f9ng nhau:<\/strong>L\u00e0m vi\u1ec7c c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n
T\u00ednh kh\u1ea3 thi \u0111\u00f2i h\u1ecfi m\u1ed9t m\u00f4 h\u00ecnh quan h\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p. C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao th\u01b0\u1eddng c\u1ea7n c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin. C\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd d\u1ecbch v\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5. S\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2y d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao ho\u1eb7c chi ph\u00ed h\u1ed7 tr\u1ee3 qu\u00e1 m\u1ee9c.<\/p>\n
\ud83d\udcb0 5. C\u00e1c d\u00f2ng doanh thu: B\u1ea1n ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
\u0110\u00e2y l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o. C\u00e1c d\u00f2ng doanh thu \u0111\u1ea1i di\u1ec7n cho s\u1ed1 ti\u1ec1n m\u1eb7t m\u00e0 m\u1ed9t c\u00f4ng ty thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. M\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u1ea3 thi ph\u1ea3i c\u00f3 con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i nhu\u1eadn. Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 c\u00f3 ng\u01b0\u1eddi d\u00f9ng; h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n
C\u00e1c m\u00f4 h\u00ecnh doanh thu c\u1ea7n ph\u00e2n t\u00edch<\/h3>\n\n- B\u00e1n t\u00e0i s\u1ea3n:<\/strong>B\u00e1n quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd.<\/li>\n
- Ph\u00ed s\u1eed d\u1ee5ng:<\/strong>T\u00ednh ph\u00ed d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n
- Ph\u00ed \u0111\u0103ng k\u00fd:<\/strong>Doanh thu \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 truy c\u1eadp.<\/li>\n
- Cho vay\/Thu\u00ea:<\/strong>Truy c\u1eadp t\u1ea1m th\u1eddi v\u00e0o t\u00e0i s\u1ea3n.<\/li>\n
- Qu\u1ea3ng c\u00e1o:<\/strong>B\u00e1n s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.<\/li>\n<\/ul>\n
Khi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y t\u00ednh to\u00e1n kinh t\u1ebf \u0111\u01a1n v\u1ecb. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) cao h\u01a1n gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV), th\u00ec m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 b\u1ecb l\u1ed7i. M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u1ea3 thi th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn t\u1ef7 l\u1ec7 LTV tr\u00ean CAC \u00edt nh\u1ea5t l\u00e0 3:1. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111\u00f4 la chi cho t\u0103ng tr\u01b0\u1edfng s\u1ebd mang l\u1ea1i ba \u0111\u00f4 la theo th\u1eddi gian.<\/p>\n
B\u1ea3ng ki\u1ec3m t\u00ednh kh\u1ea3 thi doanh thu<\/h3>\n\n- Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c kh\u00f4ng?<\/li>\n
- C\u00f3 nhi\u1ec1u lu\u1ed3ng thu nh\u1eadp \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro kh\u00f4ng?<\/li>\n
- Quy tr\u00ecnh thanh to\u00e1n c\u00f3 tr\u01a1n tru kh\u00f4ng?<\/li>\n
- C\u00f3 c\u01a1 h\u1ed9i b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o r\u00f5 r\u00e0ng kh\u00f4ng?<\/li>\n<\/ul>\n
\ud83c\udfd7\ufe0f 6. Ngu\u1ed3n l\u1ef1c ch\u00ednh: B\u1ea1n c\u1ea7n g\u00ec?<\/h2>\n
Ngu\u1ed3n l\u1ef1c ch\u00ednh l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi ho\u1eb7c t\u00e0i ch\u00ednh. Kh\u00f4ng c\u00f3 nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0y, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n
C\u00e1c lo\u1ea1i ngu\u1ed3n l\u1ef1c<\/h3>\n\n- V\u1eadt ch\u1ea5t:<\/strong> Nh\u00e0 c\u1eeda, ph\u01b0\u01a1ng ti\u1ec7n, m\u00e1y m\u00f3c.<\/li>\n
- Tr\u00ed tu\u1ec7:<\/strong> B\u1ea3n quy\u1ec1n, b\u1ea3n quy\u1ec1n t\u00e1c gi\u1ea3, th\u01b0\u01a1ng hi\u1ec7u, d\u1eef li\u1ec7u.<\/li>\n
- Con ng\u01b0\u1eddi:<\/strong> T\u00e0i n\u0103ng, qu\u1ea3n l\u00fd, l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng.<\/li>\n
- T\u00e0i ch\u00ednh:<\/strong> Ti\u1ec1n m\u1eb7t, h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng, v\u1ed1n c\u1ed5 ph\u1ea7n.<\/li>\n<\/ul>\n
\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi \u1edf \u0111\u00e2y t\u1eadp trung v\u00e0o s\u1ef1 khan hi\u1ebfm v\u00e0 chi ph\u00ed. B\u1ea1n c\u00f3 c\u1ea7n nh\u1eefng ngu\u1ed3n l\u1ef1c hi\u1ec7n \u0111ang kh\u00f4ng c\u00f3 s\u1eb5n ho\u1eb7c qu\u00e1 \u0111\u1eaft \u0111\u1ecf kh\u00f4ng? C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 th\u1ea5p nhu c\u1ea7u v\u1ec1 v\u1ed1n. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi ph\u1ea3i t\u00ednh \u0111\u1ebfn th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn. N\u1ebfu c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u1edbn m\u00e0 kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c, m\u1ee9c \u0111\u1ed9 r\u1ee7i ro s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3.<\/p>\n
\u2699\ufe0f 7. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: B\u1ea1n ph\u1ea3i l\u00e0m g\u00ec?<\/h2>\n
C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang kh\u00e1c nhau t\u00f9y theo lo\u1ea1i h\u00ecnh kinh doanh. \u0110\u1ed1i v\u1edbi c\u00f4ng ty s\u1ea3n xu\u1ea5t, s\u1ea3n xu\u1ea5t l\u00e0 then ch\u1ed1t. \u0110\u1ed1i v\u1edbi c\u00f4ng ty ph\u1ea7n m\u1ec1m, ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o tr\u00ec l\u00e0 then ch\u1ed1t.<\/p>\n
C\u00e1c lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng<\/h3>\n\n- S\u1ea3n xu\u1ea5t:<\/strong> Thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 giao h\u00e0ng s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/li>\n
- Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1:<\/strong> T\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
- N\u1ec1n t\u1ea3ng\/M\u1ea1ng l\u01b0\u1edbi:<\/strong> B\u1ea3o tr\u00ec v\u00e0 c\u1ea3i thi\u1ec7n n\u1ec1n t\u1ea3ng.<\/li>\n<\/ul>\n
\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c kh\u00f4ng. \u0110\u1ed9i ng\u0169 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y m\u00e0 kh\u00f4ng l\u00e0m chi ph\u00ed t\u0103ng theo t\u1ef7 l\u1ec7 tuy\u1ebfn t\u00ednh kh\u00f4ng? N\u1ebfu m\u1ed9t ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t \u0111\u00f2i h\u1ecfi can thi\u1ec7p th\u1ee7 c\u00f4ng li\u00ean t\u1ee5c m\u00e0 kh\u00f4ng th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, bi\u00ean l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p kh\u1ea3 thi.<\/p>\n
\ud83e\udd1d 8. \u0110\u1ed1i t\u00e1c ch\u00ednh: Ai h\u1ed7 tr\u1ee3 b\u1ea1n?<\/h2>\n
C\u00e1c \u0111\u1ed1i t\u00e1c ch\u00ednh l\u00e0 m\u1ea1ng l\u01b0\u1edbi nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c gi\u00fap m\u00f4 h\u00ecnh kinh doanh v\u1eadn h\u00e0nh. C\u00e1c c\u00f4ng ty thi\u1ebft l\u1eadp h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, gi\u1ea3m r\u1ee7i ro ho\u1eb7c thu th\u1eadp ngu\u1ed3n l\u1ef1c. Kh\u00f4ng ph\u1ea3i c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ed1i t\u00e1c, nh\u01b0ng nh\u1eefng c\u00f4ng ty c\u00f3 th\u00ec ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ee5 thu\u1ed9c.<\/p>\n
\u0110\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c<\/h3>\n\n- T\u1ed1i \u01b0u h\u00f3a v\u00e0 Hi\u1ec7u qu\u1ea3:<\/strong> C\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i.<\/li>\n
- Gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 s\u1ef1 b\u1ea5t \u0111\u1ecbnh:<\/strong>Chia s\u1ebb r\u1ee7i ro v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c.<\/li>\n
- Thu th\u1eadp ngu\u1ed3n l\u1ef1c:<\/strong>Ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n
T\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. N\u1ebfu m\u1ed9t \u0111\u1ed1i t\u00e1c then ch\u1ed1t c\u00f3 th\u1ec3 c\u1eaft \u0111\u1ee9t m\u1ed1i quan h\u1ec7 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean mong manh. \u0110a d\u1ea1ng h\u00f3a nh\u00e0 cung c\u1ea5p v\u00e0 tr\u00e1nh c\u00e1c \u0111i\u1ec3m l\u1ed7i duy nh\u1ea5t. \u0110\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n trong h\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang kh\u00f4ng l\u00e0m \u0103n m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n
\ud83d\udcb8 9. C\u01a1 c\u1ea5u chi ph\u00ed: Chi ph\u00ed l\u00e0 g\u00ec?<\/h2>\n
C\u01a1 c\u1ea5u chi ph\u00ed bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ph\u00e1t sinh \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u00f3 l\u00e0 m\u1eb7t \u0111\u1ed1i di\u1ec7n c\u1ee7a c\u00e1c lu\u1ed3ng doanh thu. M\u1ed9t doanh nghi\u1ec7p kh\u1ea3 thi c\u00f3 c\u01a1 c\u1ea5u chi ph\u00ed cho ph\u00e9p l\u1ee3i nhu\u1eadn l\u00e0nh m\u1ea1nh sau khi b\u00f9 \u0111\u1eafp chi ph\u00ed.<\/p>\n
C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed<\/h3>\n\n- Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/strong>L\u01b0\u01a1ng, ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, chi ph\u00ed ti\u1ec7n \u00edch.<\/li>\n
- Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i:<\/strong>Nguy\u00ean v\u1eadt li\u1ec7u, ph\u00ed giao d\u1ecbch, chi ph\u00ed l\u01b0u tr\u1eef.<\/li>\n
- L\u1ee3i th\u1ebf quy m\u00f4:<\/strong>Chi ph\u00ed gi\u1ea3m khi kh\u1ed1i l\u01b0\u1ee3ng t\u0103ng l\u00ean.<\/li>\n
- L\u1ee3i th\u1ebf ph\u1ea1m vi:<\/strong>Chi ph\u00ed gi\u1ea3m khi ph\u1ea1m vi s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean.<\/li>\n<\/ul>\n
Khi ph\u00e2n t\u00edch t\u00ednh kh\u1ea3 thi, so s\u00e1nh c\u01a1 c\u1ea5u chi ph\u00ed v\u1edbi c\u00e1c lu\u1ed3ng doanh thu. Doanh nghi\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed hay t\u1ea1o gi\u00e1 tr\u1ecb? D\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed \u0111\u00f2i h\u1ecfi gi\u00e1 th\u1ea5p v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. T\u1ea1o gi\u00e1 tr\u1ecb \u0111\u00f2i h\u1ecfi bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng th\u1ea5p. Nh\u1ea7m l\u1eabn hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. \u0110\u1ea3m b\u1ea3o gi\u00e1 b\u00e1n c\u1ee7a b\u1ea1n b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c chi ph\u00ed bi\u1ebfn \u0111\u1ed5i v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o chi ph\u00ed c\u1ed1 \u0111\u1ecbnh.<\/p>\n
\ud83d\udcc9 Ph\u00e2n t\u00edch s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c v\u00e0 r\u1ee7i ro<\/h2>\n
Khi t\u1ea5t c\u1ea3 ch\u00edn kh\u1ed1i \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ea7y, \u0111\u00e1nh gi\u00e1 th\u1ef1c s\u1ef1 m\u1edbi b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c xem x\u00e9t c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c kh\u1ed1i. C\u00e1c Ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t c\u00f3 h\u1ed7 tr\u1ee3 \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb kh\u00f4ng? C\u00e1c K\u00eanh c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c Nh\u00f3m Kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh kh\u00f4ng? S\u1ef1 ph\u00f9 h\u1ee3p n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho t\u00ednh kh\u1ea3 thi ho\u1ea1t \u0111\u1ed9ng.<\/p>\n
Ma tr\u1eadn li\u00ean k\u1ebft<\/h3>\n
\n\nKh\u1ed1i A<\/th>\n Kh\u1ed1i B<\/th>\n Ki\u1ec3m tra t\u00ednh kh\u1ea3 thi<\/th>\n<\/tr>\n \n\u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb<\/td>\n Lu\u1ed3ng doanh thu<\/td>\n Gi\u00e1 c\u1ea3 c\u00f3 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c cung c\u1ea5p kh\u00f4ng?<\/td>\n<\/tr>\n \nNh\u00f3m Kh\u00e1ch h\u00e0ng<\/td>\n K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\n Ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/td>\n<\/tr>\n \nNgu\u1ed3n l\u1ef1c ch\u00ednh<\/td>\n Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/td>\n Ch\u00fang ta c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c kh\u00f4ng?<\/td>\n<\/tr>\n \nC\u1ea5u tr\u00fac chi ph\u00ed<\/td>\n C\u00e1c lu\u1ed3ng doanh thu<\/td>\n L\u1ee3i nhu\u1eadn c\u00f3 b\u1ec1n v\u1eefng kh\u00f4ng?<\/td>\n<\/tr>\n<\/table>\nNgo\u00e0i ra, th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 r\u1ee7i ro. X\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u1ea3 \u0111\u1ecbnh mang r\u1ee7i ro cao nh\u1ea5t. N\u1ebfu startup ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t c\u00f4ng ngh\u1ec7 c\u1ee5 th\u1ec3 m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, \u0111\u00f3 l\u00e0 r\u1ee7i ro cao. N\u1ebfu n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c ch\u1ee9ng minh, th\u00ec c\u0169ng l\u00e0 r\u1ee7i ro cao. \u01afu ti\u00ean ki\u1ec3m tra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u00e0y.<\/p>\n
\ud83d\udd04 Quy tr\u00ecnh l\u1eb7p l\u1ea1i<\/h2>\n
M\u1ed9t m\u00f4 h\u00ecnh kinh doanh hi\u1ebfm khi ho\u00e0n h\u1ea3o ngay t\u1eeb b\u1ea3n nh\u00e1p \u0111\u1ea7u ti\u00ean. T\u00ednh kh\u1ea3 thi th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i. S\u1eed d\u1ee5ng B\u1ea3ng Canvas nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng. Khi thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng, h\u00e3y c\u1eadp nh\u1eadt c\u00e1c kh\u1ed1i th\u00f4ng tin.<\/p>\n
C\u00e1c b\u01b0\u1edbc l\u1eb7p l\u1ea1i<\/h3>\n\n- Gi\u1ea3 thuy\u1ebft:<\/strong>\u0110i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 B\u1ea3ng Canvas d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/li>\n
- X\u00e1c minh:<\/strong>Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c th\u00ed nghi\u1ec7m, ki\u1ec3m th\u1eed c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n
- \u0110o l\u01b0\u1eddng:<\/strong>Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 chi ph\u00ed.<\/li>\n
- \u0110i\u1ec1u ch\u1ec9nh ho\u1eb7c ti\u1ebfp t\u1ee5c:<\/strong>N\u1ebfu d\u1eef li\u1ec7u m\u00e2u thu\u1eabn v\u1edbi m\u00f4 h\u00ecnh, h\u00e3y thay \u0111\u1ed5i c\u00e1c kh\u1ed1i li\u00ean quan.<\/li>\n<\/ol>\n
\u0110\u1eebng y\u00eau th\u00edch \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u. H\u00e3y y\u00eau th\u00edch v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft. N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1c ho\u1eb7c m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh. S\u1ef1 linh ho\u1ea1t l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m then ch\u1ed1t c\u1ee7a c\u00e1c startup kh\u1ea3 thi.<\/p>\n
\u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong \u0111\u00e1nh gi\u00e1<\/h2>\n
Ngay c\u1ea3 v\u1edbi m\u1ed9t khung c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp v\u1eabn c\u00f3 th\u1ec3 m\u1eafc sai l\u1ea7m. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m n\u00e0y s\u1ebd gi\u00fap duy tr\u00ec t\u00ednh kh\u00e1ch quan.<\/p>\n
\n- B\u1ecf qua chi ph\u00ed:<\/strong>Ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu m\u00e0 qu\u00ean \u0111i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
- Qu\u00e1 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u:<\/strong>Cho r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd mua m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng.<\/li>\n
- Thi\u1ebfu \u0111\u00e1nh gi\u00e1 v\u1ec1 \u0111\u1ed1i th\u1ee7:<\/strong>Cho r\u1eb1ng kh\u00f4ng ai kh\u00e1c \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/li>\n
- S\u1ef1 gia t\u0103ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p:<\/strong>Th\u00eam qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng ho\u1eb7c ph\u00e2n kh\u00fac qu\u00e1 s\u1edbm.<\/li>\n
- B\u1ecf qua d\u00f2ng ti\u1ec1n:<\/strong> L\u1ee3i nhu\u1eadn kh\u00f4ng b\u1eb1ng ti\u1ec1n m\u1eb7t. Th\u1eddi \u0111i\u1ec3m thanh to\u00e1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/li>\n<\/ul>\n
\u2705 Ho\u00e0n t\u1ea5t \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi<\/h2>\n
Vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c nh\u1eb1m x\u00e1c nh\u1eadn v\u00e0 tinh ch\u1ec9nh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng t\u1eebng th\u00e0nh ph\u1ea7n c\u1ee7a B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng \u0111i\u1ec3m y\u1ebfu tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng khi\u1ebfm khuy\u1ebft nghi\u00eam tr\u1ecdng. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1edfi nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/p>\n
C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p d\u00e0nh th\u1eddi gian ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng. S\u1ef1 r\u00f5 r\u00e0ng m\u00e0 khung n\u00e0y mang l\u1ea1i gi\u00fap ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n. N\u00f3 bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng tr\u1eebu t\u01b0\u1ee3ng th\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh c\u1ee5 th\u1ec3.<\/p>\n
H\u00e3y nh\u1edb r\u1eb1ng t\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng. M\u1ed9t m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i trong ng\u00e0nh kh\u00e1c. Lu\u00f4n c\u0103n c\u1ee9 \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u00e0o d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf. H\u1ecdc h\u1ecfi v\u00e0 th\u00edch nghi li\u00ean t\u1ee5c m\u1edbi l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ef1c s\u1ef1 cho th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n
S\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn n\u00e0y nh\u01b0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra. Xem x\u00e9t t\u1eebng ph\u1ea7n. Th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. N\u1ebfu c\u00e1c con s\u1ed1 h\u1ee3p l\u00fd v\u00e0 l\u1eadp lu\u1eadn h\u1ee3p l\u00fd, b\u1ea1n \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. N\u1ebfu kh\u00f4ng, h\u00e3y quay l\u1ea1i b\u1ea3n v\u1ebd ban \u0111\u1ea7u. B\u1ea3n \u0111\u1ed3 n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 cho s\u1ef1 th\u1eadt, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 x\u00e1c nh\u1eadn nh\u1eefng \u00fd ki\u1ebfn \u0111\u00e3 c\u00f3 s\u1eb5n.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u1ea1o d\u1ef1ng m\u1ed9t d\u1ef1 \u00e1n m\u1edbi l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng mang t\u00ednh \u0111\u1ee9c tin. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y m\u1ed9t t\u1ef7 l\u1ec7 \u0111\u00e1ng k\u1ec3 c\u00e1c doanh nghi\u1ec7p m\u1edbi…<\/p>\n","protected":false},"author":1,"featured_media":1633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0110\u00e1nh gi\u00e1 T\u00ednh Kh\u1ea3 Thi c\u1ee7a C\u00f4ng Ty Kh\u1edfi Nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. M\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, d\u00f2ng doanh thu v\u00e0 ph\u00e2n t\u00edch r\u1ee7i ro d\u00e0nh cho c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[83],"tags":[80,82],"class_list":["post-1632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-model-canvas","tag-academic","tag-business-model-canvas"],"yoast_head":"\n
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Nhi\u1ec1u startup th\u1ea5t b\u1ea1i v\u00ec h\u1ecd t\u1ea1o ra m\u1ed9t gi\u1ea3i ph\u00e1p m\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u1ea3 thi ph\u1ea3i tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng c\u00e2u h\u1ecfi \u201ct\u1ea1i sao\u201d. N\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng vi\u1ec7c m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n th\u1ef1c hi\u1ec7n. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 di\u1ec5n \u0111\u1ea1t gi\u00e1 tr\u1ecb trong m\u1ed9t c\u00e2u duy nh\u1ea5t, c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1.<\/p>\n
C\u00e1c lo\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/h3>\n\n- Hi\u1ec7u su\u1ea5t:<\/strong>T\u1ed1c \u0111\u1ed9, \u0111\u1ed9 tin c\u1eady ho\u1eb7c t\u00ednh n\u0103ng t\u1ed1t h\u01a1n.<\/li>\n
- T\u00f9y ch\u1ec9nh:<\/strong>\u0110\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
- Thi\u1ebft k\u1ebf:<\/strong>S\u1ee9c h\u00fat th\u1ea9m m\u1ef9 ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
- Gi\u00e1 c\u1ea3:<\/strong>L\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
- Ti\u1ec7n l\u1ee3i:<\/strong>D\u1ec5 s\u1eed d\u1ee5ng ho\u1eb7c d\u1ec5 ti\u1ebfp c\u1eadn.<\/li>\n<\/ul>\n
\ud83d\udc65 2. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: B\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 ai?<\/h2>\n
M\u1ed9t startup kh\u00f4ng th\u1ec3 kh\u1ea3 thi n\u1ebfu c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 m\u1ecdi ng\u01b0\u1eddi. T\u00ednh kh\u1ea3 thi th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb s\u1ef1 t\u1eadp trung s\u00e2u v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3. Kh\u1ed1i C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 ph\u1ee5c v\u1ee5.<\/p>\n
X\u00e1c \u0111\u1ecbnh \u0111\u00fang ph\u00e2n kh\u00fac l\u00e0 \u0111i\u1ec1u then ch\u1ed1t cho vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. Ng\u00e2n s\u00e1ch marketing, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a nh\u00f3m n\u00e0y.<\/p>\n
C\u00e1c ch\u1ec9 s\u1ed1 kh\u1ea3 thi<\/h3>\n\n- Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/strong>Li\u1ec7u ph\u00e2n kh\u00fac n\u00e0y c\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng?<\/li>\n
- Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn:<\/strong>B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u00f4ng qua c\u00e1c k\u00eanh s\u1eb5n c\u00f3 kh\u00f4ng?<\/li>\n
- Kh\u1ea3 n\u0103ng chi tr\u1ea3:<\/strong>Ph\u00e2n kh\u00fac n\u00e0y c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd kh\u00f4ng?<\/li>\n
- Ti\u1ec1m n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong>H\u1ecd c\u00f3 quay l\u1ea1i mua h\u00e0ng trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/li>\n<\/ul>\n
C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng m\u1eafc sai l\u1ea7m khi nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn “m\u1ecdi ng\u01b0\u1eddi”. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi s\u1ebd thu h\u1eb9p ph\u1ea1m vi t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng \u0111\u1ea7u ti\u00ean. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m ch\u01b0a ho\u00e0n h\u1ea3o v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i thi\u1ec7n. Kh\u00f4ng c\u00f3 m\u1ed9t ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng v\u1ecdt, l\u00e0m suy gi\u1ea3m t\u00ednh kh\u1ea3 thi.<\/p>\n
\ud83d\udee3\ufe0f 3. K\u00eanh ti\u1ebfp c\u1eadn: B\u1ea1n ti\u1ebfp c\u1eadn h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
C\u00e1c k\u00eanh l\u00e0 nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u01a1 ch\u1ebf v\u1eadn chuy\u1ec3n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. T\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh n\u00e0y. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qu\u00e1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi, m\u00f4 h\u00ecnh kinh doanh s\u1ebd kh\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n
\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh ti\u1ebfp c\u1eadn<\/h3>\n
\n\nLo\u1ea1i k\u00eanh<\/th>\n \u01afu \u0111i\u1ec3m<\/th>\n Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/th>\n<\/tr>\n \nTr\u1ef1c ti\u1ebfp (Trang web)<\/td>\n Ki\u1ec3m so\u00e1t cao, chi ph\u00ed m\u1ed7i \u0111\u01a1n v\u1ecb th\u1ea5p<\/td>\n Y\u00eau c\u1ea7u n\u1ed7 l\u1ef1c t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/td>\n<\/tr>\n \nH\u1ee3p t\u00e1c<\/td>\n Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n c\u00f3<\/td>\n Chia s\u1ebb doanh thu, ph\u1ee5 thu\u1ed9c l\u1eabn nhau<\/td>\n<\/tr>\n \nC\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/td>\n T\u00ednh th\u1ef1c t\u1ebf, d\u1ecbch v\u1ee5 t\u1ee9c th\u00ec<\/td>\n Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao, ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1ea1n ch\u1ebf<\/td>\n<\/tr>\n \nM\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n R\u00e0o c\u1ea3n gia nh\u1eadp th\u1ea5p, ti\u1ec1m n\u0103ng lan truy\u1ec1n nhanh<\/td>\n Thay \u0111\u1ed5i thu\u1eadt to\u00e1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/td>\n<\/tr>\n<\/table>\nKhi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y xem x\u00e9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. K\u00eanh \u0111\u00e3 ch\u1ecdn c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u01a1i kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin kh\u00f4ng? V\u00ed d\u1ee5, b\u00e1n ph\u1ea7n m\u1ec1m B2B ph\u1ee9c t\u1ea1p qua b\u1ea3ng qu\u1ea3ng c\u00e1o l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u00e1n th\u1eddi trang B2C qua TikTok l\u1ea1i hi\u1ec7u qu\u1ea3. S\u1ef1 ph\u00f9 h\u1ee3p s\u1ebd gi\u1ea3m thi\u1ec3u tr\u1edf ng\u1ea1i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n
\ud83e\udd1d 4. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng: B\u1ea1n t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
Kh\u1ed1i n\u00e0y m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 m\u1ed9t c\u00f4ng ty thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. C\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Lo\u1ea1i m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7<\/h3>\n\n- H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n:<\/strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u1eefa con ng\u01b0\u1eddi.<\/li>\n
- H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n chuy\u00ean bi\u1ec7t:<\/strong>M\u1ed9t qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean bi\u1ec7t.<\/li>\n
- T\u1ef1 ph\u1ee5c v\u1ee5:<\/strong>C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 kh\u00f4ng c\u1ea7n can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/li>\n
- D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong>C\u00e1c thu\u1eadt to\u00e1n c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/li>\n
- C\u1ed9ng \u0111\u1ed3ng:<\/strong>Di\u1ec5n \u0111\u00e0n ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
- S\u00e1ng t\u1ea1o c\u00f9ng nhau:<\/strong>L\u00e0m vi\u1ec7c c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n
T\u00ednh kh\u1ea3 thi \u0111\u00f2i h\u1ecfi m\u1ed9t m\u00f4 h\u00ecnh quan h\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p. C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao th\u01b0\u1eddng c\u1ea7n c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin. C\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd d\u1ecbch v\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5. S\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2y d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao ho\u1eb7c chi ph\u00ed h\u1ed7 tr\u1ee3 qu\u00e1 m\u1ee9c.<\/p>\n
\ud83d\udcb0 5. C\u00e1c d\u00f2ng doanh thu: B\u1ea1n ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
\u0110\u00e2y l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o. C\u00e1c d\u00f2ng doanh thu \u0111\u1ea1i di\u1ec7n cho s\u1ed1 ti\u1ec1n m\u1eb7t m\u00e0 m\u1ed9t c\u00f4ng ty thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. M\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u1ea3 thi ph\u1ea3i c\u00f3 con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i nhu\u1eadn. Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 c\u00f3 ng\u01b0\u1eddi d\u00f9ng; h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n
C\u00e1c m\u00f4 h\u00ecnh doanh thu c\u1ea7n ph\u00e2n t\u00edch<\/h3>\n\n- B\u00e1n t\u00e0i s\u1ea3n:<\/strong>B\u00e1n quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd.<\/li>\n
- Ph\u00ed s\u1eed d\u1ee5ng:<\/strong>T\u00ednh ph\u00ed d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n
- Ph\u00ed \u0111\u0103ng k\u00fd:<\/strong>Doanh thu \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 truy c\u1eadp.<\/li>\n
- Cho vay\/Thu\u00ea:<\/strong>Truy c\u1eadp t\u1ea1m th\u1eddi v\u00e0o t\u00e0i s\u1ea3n.<\/li>\n
- Qu\u1ea3ng c\u00e1o:<\/strong>B\u00e1n s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.<\/li>\n<\/ul>\n
Khi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y t\u00ednh to\u00e1n kinh t\u1ebf \u0111\u01a1n v\u1ecb. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) cao h\u01a1n gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV), th\u00ec m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 b\u1ecb l\u1ed7i. M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u1ea3 thi th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn t\u1ef7 l\u1ec7 LTV tr\u00ean CAC \u00edt nh\u1ea5t l\u00e0 3:1. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111\u00f4 la chi cho t\u0103ng tr\u01b0\u1edfng s\u1ebd mang l\u1ea1i ba \u0111\u00f4 la theo th\u1eddi gian.<\/p>\n
B\u1ea3ng ki\u1ec3m t\u00ednh kh\u1ea3 thi doanh thu<\/h3>\n\n- Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c kh\u00f4ng?<\/li>\n
- C\u00f3 nhi\u1ec1u lu\u1ed3ng thu nh\u1eadp \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro kh\u00f4ng?<\/li>\n
- Quy tr\u00ecnh thanh to\u00e1n c\u00f3 tr\u01a1n tru kh\u00f4ng?<\/li>\n
- C\u00f3 c\u01a1 h\u1ed9i b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o r\u00f5 r\u00e0ng kh\u00f4ng?<\/li>\n<\/ul>\n
\ud83c\udfd7\ufe0f 6. Ngu\u1ed3n l\u1ef1c ch\u00ednh: B\u1ea1n c\u1ea7n g\u00ec?<\/h2>\n
Ngu\u1ed3n l\u1ef1c ch\u00ednh l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi ho\u1eb7c t\u00e0i ch\u00ednh. Kh\u00f4ng c\u00f3 nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0y, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n
C\u00e1c lo\u1ea1i ngu\u1ed3n l\u1ef1c<\/h3>\n\n- V\u1eadt ch\u1ea5t:<\/strong> Nh\u00e0 c\u1eeda, ph\u01b0\u01a1ng ti\u1ec7n, m\u00e1y m\u00f3c.<\/li>\n
- Tr\u00ed tu\u1ec7:<\/strong> B\u1ea3n quy\u1ec1n, b\u1ea3n quy\u1ec1n t\u00e1c gi\u1ea3, th\u01b0\u01a1ng hi\u1ec7u, d\u1eef li\u1ec7u.<\/li>\n
- Con ng\u01b0\u1eddi:<\/strong> T\u00e0i n\u0103ng, qu\u1ea3n l\u00fd, l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng.<\/li>\n
- T\u00e0i ch\u00ednh:<\/strong> Ti\u1ec1n m\u1eb7t, h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng, v\u1ed1n c\u1ed5 ph\u1ea7n.<\/li>\n<\/ul>\n
\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi \u1edf \u0111\u00e2y t\u1eadp trung v\u00e0o s\u1ef1 khan hi\u1ebfm v\u00e0 chi ph\u00ed. B\u1ea1n c\u00f3 c\u1ea7n nh\u1eefng ngu\u1ed3n l\u1ef1c hi\u1ec7n \u0111ang kh\u00f4ng c\u00f3 s\u1eb5n ho\u1eb7c qu\u00e1 \u0111\u1eaft \u0111\u1ecf kh\u00f4ng? C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 th\u1ea5p nhu c\u1ea7u v\u1ec1 v\u1ed1n. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi ph\u1ea3i t\u00ednh \u0111\u1ebfn th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn. N\u1ebfu c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u1edbn m\u00e0 kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c, m\u1ee9c \u0111\u1ed9 r\u1ee7i ro s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3.<\/p>\n
\u2699\ufe0f 7. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: B\u1ea1n ph\u1ea3i l\u00e0m g\u00ec?<\/h2>\n
C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang kh\u00e1c nhau t\u00f9y theo lo\u1ea1i h\u00ecnh kinh doanh. \u0110\u1ed1i v\u1edbi c\u00f4ng ty s\u1ea3n xu\u1ea5t, s\u1ea3n xu\u1ea5t l\u00e0 then ch\u1ed1t. \u0110\u1ed1i v\u1edbi c\u00f4ng ty ph\u1ea7n m\u1ec1m, ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o tr\u00ec l\u00e0 then ch\u1ed1t.<\/p>\n
C\u00e1c lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng<\/h3>\n\n- S\u1ea3n xu\u1ea5t:<\/strong> Thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 giao h\u00e0ng s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/li>\n
- Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1:<\/strong> T\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
- N\u1ec1n t\u1ea3ng\/M\u1ea1ng l\u01b0\u1edbi:<\/strong> B\u1ea3o tr\u00ec v\u00e0 c\u1ea3i thi\u1ec7n n\u1ec1n t\u1ea3ng.<\/li>\n<\/ul>\n
\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c kh\u00f4ng. \u0110\u1ed9i ng\u0169 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y m\u00e0 kh\u00f4ng l\u00e0m chi ph\u00ed t\u0103ng theo t\u1ef7 l\u1ec7 tuy\u1ebfn t\u00ednh kh\u00f4ng? N\u1ebfu m\u1ed9t ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t \u0111\u00f2i h\u1ecfi can thi\u1ec7p th\u1ee7 c\u00f4ng li\u00ean t\u1ee5c m\u00e0 kh\u00f4ng th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, bi\u00ean l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p kh\u1ea3 thi.<\/p>\n
\ud83e\udd1d 8. \u0110\u1ed1i t\u00e1c ch\u00ednh: Ai h\u1ed7 tr\u1ee3 b\u1ea1n?<\/h2>\n
C\u00e1c \u0111\u1ed1i t\u00e1c ch\u00ednh l\u00e0 m\u1ea1ng l\u01b0\u1edbi nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c gi\u00fap m\u00f4 h\u00ecnh kinh doanh v\u1eadn h\u00e0nh. C\u00e1c c\u00f4ng ty thi\u1ebft l\u1eadp h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, gi\u1ea3m r\u1ee7i ro ho\u1eb7c thu th\u1eadp ngu\u1ed3n l\u1ef1c. Kh\u00f4ng ph\u1ea3i c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ed1i t\u00e1c, nh\u01b0ng nh\u1eefng c\u00f4ng ty c\u00f3 th\u00ec ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ee5 thu\u1ed9c.<\/p>\n
\u0110\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c<\/h3>\n\n- T\u1ed1i \u01b0u h\u00f3a v\u00e0 Hi\u1ec7u qu\u1ea3:<\/strong> C\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i.<\/li>\n
- Gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 s\u1ef1 b\u1ea5t \u0111\u1ecbnh:<\/strong>Chia s\u1ebb r\u1ee7i ro v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c.<\/li>\n
- Thu th\u1eadp ngu\u1ed3n l\u1ef1c:<\/strong>Ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n
T\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. N\u1ebfu m\u1ed9t \u0111\u1ed1i t\u00e1c then ch\u1ed1t c\u00f3 th\u1ec3 c\u1eaft \u0111\u1ee9t m\u1ed1i quan h\u1ec7 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean mong manh. \u0110a d\u1ea1ng h\u00f3a nh\u00e0 cung c\u1ea5p v\u00e0 tr\u00e1nh c\u00e1c \u0111i\u1ec3m l\u1ed7i duy nh\u1ea5t. \u0110\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n trong h\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang kh\u00f4ng l\u00e0m \u0103n m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n
\ud83d\udcb8 9. C\u01a1 c\u1ea5u chi ph\u00ed: Chi ph\u00ed l\u00e0 g\u00ec?<\/h2>\n
C\u01a1 c\u1ea5u chi ph\u00ed bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ph\u00e1t sinh \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u00f3 l\u00e0 m\u1eb7t \u0111\u1ed1i di\u1ec7n c\u1ee7a c\u00e1c lu\u1ed3ng doanh thu. M\u1ed9t doanh nghi\u1ec7p kh\u1ea3 thi c\u00f3 c\u01a1 c\u1ea5u chi ph\u00ed cho ph\u00e9p l\u1ee3i nhu\u1eadn l\u00e0nh m\u1ea1nh sau khi b\u00f9 \u0111\u1eafp chi ph\u00ed.<\/p>\n
C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed<\/h3>\n\n- Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/strong>L\u01b0\u01a1ng, ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, chi ph\u00ed ti\u1ec7n \u00edch.<\/li>\n
- Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i:<\/strong>Nguy\u00ean v\u1eadt li\u1ec7u, ph\u00ed giao d\u1ecbch, chi ph\u00ed l\u01b0u tr\u1eef.<\/li>\n
- L\u1ee3i th\u1ebf quy m\u00f4:<\/strong>Chi ph\u00ed gi\u1ea3m khi kh\u1ed1i l\u01b0\u1ee3ng t\u0103ng l\u00ean.<\/li>\n
- L\u1ee3i th\u1ebf ph\u1ea1m vi:<\/strong>Chi ph\u00ed gi\u1ea3m khi ph\u1ea1m vi s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean.<\/li>\n<\/ul>\n
Khi ph\u00e2n t\u00edch t\u00ednh kh\u1ea3 thi, so s\u00e1nh c\u01a1 c\u1ea5u chi ph\u00ed v\u1edbi c\u00e1c lu\u1ed3ng doanh thu. Doanh nghi\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed hay t\u1ea1o gi\u00e1 tr\u1ecb? D\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed \u0111\u00f2i h\u1ecfi gi\u00e1 th\u1ea5p v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. T\u1ea1o gi\u00e1 tr\u1ecb \u0111\u00f2i h\u1ecfi bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng th\u1ea5p. Nh\u1ea7m l\u1eabn hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. \u0110\u1ea3m b\u1ea3o gi\u00e1 b\u00e1n c\u1ee7a b\u1ea1n b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c chi ph\u00ed bi\u1ebfn \u0111\u1ed5i v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o chi ph\u00ed c\u1ed1 \u0111\u1ecbnh.<\/p>\n
\ud83d\udcc9 Ph\u00e2n t\u00edch s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c v\u00e0 r\u1ee7i ro<\/h2>\n
Khi t\u1ea5t c\u1ea3 ch\u00edn kh\u1ed1i \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ea7y, \u0111\u00e1nh gi\u00e1 th\u1ef1c s\u1ef1 m\u1edbi b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c xem x\u00e9t c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c kh\u1ed1i. C\u00e1c Ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t c\u00f3 h\u1ed7 tr\u1ee3 \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb kh\u00f4ng? C\u00e1c K\u00eanh c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c Nh\u00f3m Kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh kh\u00f4ng? S\u1ef1 ph\u00f9 h\u1ee3p n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho t\u00ednh kh\u1ea3 thi ho\u1ea1t \u0111\u1ed9ng.<\/p>\n
Ma tr\u1eadn li\u00ean k\u1ebft<\/h3>\n
\n\nKh\u1ed1i A<\/th>\n Kh\u1ed1i B<\/th>\n Ki\u1ec3m tra t\u00ednh kh\u1ea3 thi<\/th>\n<\/tr>\n \n\u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb<\/td>\n Lu\u1ed3ng doanh thu<\/td>\n Gi\u00e1 c\u1ea3 c\u00f3 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c cung c\u1ea5p kh\u00f4ng?<\/td>\n<\/tr>\n \nNh\u00f3m Kh\u00e1ch h\u00e0ng<\/td>\n K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\n Ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/td>\n<\/tr>\n \nNgu\u1ed3n l\u1ef1c ch\u00ednh<\/td>\n Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/td>\n Ch\u00fang ta c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c kh\u00f4ng?<\/td>\n<\/tr>\n \nC\u1ea5u tr\u00fac chi ph\u00ed<\/td>\n C\u00e1c lu\u1ed3ng doanh thu<\/td>\n L\u1ee3i nhu\u1eadn c\u00f3 b\u1ec1n v\u1eefng kh\u00f4ng?<\/td>\n<\/tr>\n<\/table>\nNgo\u00e0i ra, th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 r\u1ee7i ro. X\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u1ea3 \u0111\u1ecbnh mang r\u1ee7i ro cao nh\u1ea5t. N\u1ebfu startup ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t c\u00f4ng ngh\u1ec7 c\u1ee5 th\u1ec3 m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, \u0111\u00f3 l\u00e0 r\u1ee7i ro cao. N\u1ebfu n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c ch\u1ee9ng minh, th\u00ec c\u0169ng l\u00e0 r\u1ee7i ro cao. \u01afu ti\u00ean ki\u1ec3m tra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u00e0y.<\/p>\n
\ud83d\udd04 Quy tr\u00ecnh l\u1eb7p l\u1ea1i<\/h2>\n
M\u1ed9t m\u00f4 h\u00ecnh kinh doanh hi\u1ebfm khi ho\u00e0n h\u1ea3o ngay t\u1eeb b\u1ea3n nh\u00e1p \u0111\u1ea7u ti\u00ean. T\u00ednh kh\u1ea3 thi th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i. S\u1eed d\u1ee5ng B\u1ea3ng Canvas nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng. Khi thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng, h\u00e3y c\u1eadp nh\u1eadt c\u00e1c kh\u1ed1i th\u00f4ng tin.<\/p>\n
C\u00e1c b\u01b0\u1edbc l\u1eb7p l\u1ea1i<\/h3>\n\n- Gi\u1ea3 thuy\u1ebft:<\/strong>\u0110i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 B\u1ea3ng Canvas d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/li>\n
- X\u00e1c minh:<\/strong>Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c th\u00ed nghi\u1ec7m, ki\u1ec3m th\u1eed c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n
- \u0110o l\u01b0\u1eddng:<\/strong>Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 chi ph\u00ed.<\/li>\n
- \u0110i\u1ec1u ch\u1ec9nh ho\u1eb7c ti\u1ebfp t\u1ee5c:<\/strong>N\u1ebfu d\u1eef li\u1ec7u m\u00e2u thu\u1eabn v\u1edbi m\u00f4 h\u00ecnh, h\u00e3y thay \u0111\u1ed5i c\u00e1c kh\u1ed1i li\u00ean quan.<\/li>\n<\/ol>\n
\u0110\u1eebng y\u00eau th\u00edch \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u. H\u00e3y y\u00eau th\u00edch v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft. N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1c ho\u1eb7c m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh. S\u1ef1 linh ho\u1ea1t l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m then ch\u1ed1t c\u1ee7a c\u00e1c startup kh\u1ea3 thi.<\/p>\n
\u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong \u0111\u00e1nh gi\u00e1<\/h2>\n
Ngay c\u1ea3 v\u1edbi m\u1ed9t khung c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp v\u1eabn c\u00f3 th\u1ec3 m\u1eafc sai l\u1ea7m. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m n\u00e0y s\u1ebd gi\u00fap duy tr\u00ec t\u00ednh kh\u00e1ch quan.<\/p>\n
\n- B\u1ecf qua chi ph\u00ed:<\/strong>Ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu m\u00e0 qu\u00ean \u0111i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
- Qu\u00e1 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u:<\/strong>Cho r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd mua m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng.<\/li>\n
- Thi\u1ebfu \u0111\u00e1nh gi\u00e1 v\u1ec1 \u0111\u1ed1i th\u1ee7:<\/strong>Cho r\u1eb1ng kh\u00f4ng ai kh\u00e1c \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/li>\n
- S\u1ef1 gia t\u0103ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p:<\/strong>Th\u00eam qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng ho\u1eb7c ph\u00e2n kh\u00fac qu\u00e1 s\u1edbm.<\/li>\n
- B\u1ecf qua d\u00f2ng ti\u1ec1n:<\/strong> L\u1ee3i nhu\u1eadn kh\u00f4ng b\u1eb1ng ti\u1ec1n m\u1eb7t. Th\u1eddi \u0111i\u1ec3m thanh to\u00e1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/li>\n<\/ul>\n
\u2705 Ho\u00e0n t\u1ea5t \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi<\/h2>\n
Vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c nh\u1eb1m x\u00e1c nh\u1eadn v\u00e0 tinh ch\u1ec9nh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng t\u1eebng th\u00e0nh ph\u1ea7n c\u1ee7a B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng \u0111i\u1ec3m y\u1ebfu tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng khi\u1ebfm khuy\u1ebft nghi\u00eam tr\u1ecdng. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1edfi nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/p>\n
C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p d\u00e0nh th\u1eddi gian ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng. S\u1ef1 r\u00f5 r\u00e0ng m\u00e0 khung n\u00e0y mang l\u1ea1i gi\u00fap ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n. N\u00f3 bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng tr\u1eebu t\u01b0\u1ee3ng th\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh c\u1ee5 th\u1ec3.<\/p>\n
H\u00e3y nh\u1edb r\u1eb1ng t\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng. M\u1ed9t m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i trong ng\u00e0nh kh\u00e1c. Lu\u00f4n c\u0103n c\u1ee9 \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u00e0o d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf. H\u1ecdc h\u1ecfi v\u00e0 th\u00edch nghi li\u00ean t\u1ee5c m\u1edbi l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ef1c s\u1ef1 cho th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n
S\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn n\u00e0y nh\u01b0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra. Xem x\u00e9t t\u1eebng ph\u1ea7n. Th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. N\u1ebfu c\u00e1c con s\u1ed1 h\u1ee3p l\u00fd v\u00e0 l\u1eadp lu\u1eadn h\u1ee3p l\u00fd, b\u1ea1n \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. N\u1ebfu kh\u00f4ng, h\u00e3y quay l\u1ea1i b\u1ea3n v\u1ebd ban \u0111\u1ea7u. B\u1ea3n \u0111\u1ed3 n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 cho s\u1ef1 th\u1eadt, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 x\u00e1c nh\u1eadn nh\u1eefng \u00fd ki\u1ebfn \u0111\u00e3 c\u00f3 s\u1eb5n.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u1ea1o d\u1ef1ng m\u1ed9t d\u1ef1 \u00e1n m\u1edbi l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng mang t\u00ednh \u0111\u1ee9c tin. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y m\u1ed9t t\u1ef7 l\u1ec7 \u0111\u00e1ng k\u1ec3 c\u00e1c doanh nghi\u1ec7p m\u1edbi…<\/p>\n","protected":false},"author":1,"featured_media":1633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0110\u00e1nh gi\u00e1 T\u00ednh Kh\u1ea3 Thi c\u1ee7a C\u00f4ng Ty Kh\u1edfi Nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. M\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, d\u00f2ng doanh thu v\u00e0 ph\u00e2n t\u00edch r\u1ee7i ro d\u00e0nh cho c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[83],"tags":[80,82],"class_list":["post-1632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-model-canvas","tag-academic","tag-business-model-canvas"],"yoast_head":"\n
\u0110\u00e1nh gi\u00e1 T\u00ednh Kh\u1ea3 Thi c\u1ee7a C\u00f4ng Ty Kh\u1edfi Nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. 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\ud83d\udc65 2. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: B\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 ai?<\/h2>\n
M\u1ed9t startup kh\u00f4ng th\u1ec3 kh\u1ea3 thi n\u1ebfu c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 m\u1ecdi ng\u01b0\u1eddi. T\u00ednh kh\u1ea3 thi th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb s\u1ef1 t\u1eadp trung s\u00e2u v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3. Kh\u1ed1i C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 ph\u1ee5c v\u1ee5.<\/p>\n
X\u00e1c \u0111\u1ecbnh \u0111\u00fang ph\u00e2n kh\u00fac l\u00e0 \u0111i\u1ec1u then ch\u1ed1t cho vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. Ng\u00e2n s\u00e1ch marketing, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a nh\u00f3m n\u00e0y.<\/p>\n
C\u00e1c ch\u1ec9 s\u1ed1 kh\u1ea3 thi<\/h3>\n\n- Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng:<\/strong>Li\u1ec7u ph\u00e2n kh\u00fac n\u00e0y c\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng?<\/li>\n
- Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn:<\/strong>B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u00f4ng qua c\u00e1c k\u00eanh s\u1eb5n c\u00f3 kh\u00f4ng?<\/li>\n
- Kh\u1ea3 n\u0103ng chi tr\u1ea3:<\/strong>Ph\u00e2n kh\u00fac n\u00e0y c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd kh\u00f4ng?<\/li>\n
- Ti\u1ec1m n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong>H\u1ecd c\u00f3 quay l\u1ea1i mua h\u00e0ng trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/li>\n<\/ul>\n
C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng m\u1eafc sai l\u1ea7m khi nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn “m\u1ecdi ng\u01b0\u1eddi”. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi s\u1ebd thu h\u1eb9p ph\u1ea1m vi t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng \u0111\u1ea7u ti\u00ean. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m ch\u01b0a ho\u00e0n h\u1ea3o v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i thi\u1ec7n. Kh\u00f4ng c\u00f3 m\u1ed9t ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng v\u1ecdt, l\u00e0m suy gi\u1ea3m t\u00ednh kh\u1ea3 thi.<\/p>\n
\ud83d\udee3\ufe0f 3. K\u00eanh ti\u1ebfp c\u1eadn: B\u1ea1n ti\u1ebfp c\u1eadn h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
C\u00e1c k\u00eanh l\u00e0 nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u01a1 ch\u1ebf v\u1eadn chuy\u1ec3n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. T\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh n\u00e0y. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qu\u00e1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi, m\u00f4 h\u00ecnh kinh doanh s\u1ebd kh\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n
\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh ti\u1ebfp c\u1eadn<\/h3>\n
\n\nLo\u1ea1i k\u00eanh<\/th>\n \u01afu \u0111i\u1ec3m<\/th>\n Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/th>\n<\/tr>\n \nTr\u1ef1c ti\u1ebfp (Trang web)<\/td>\n Ki\u1ec3m so\u00e1t cao, chi ph\u00ed m\u1ed7i \u0111\u01a1n v\u1ecb th\u1ea5p<\/td>\n Y\u00eau c\u1ea7u n\u1ed7 l\u1ef1c t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/td>\n<\/tr>\n \nH\u1ee3p t\u00e1c<\/td>\n Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n c\u00f3<\/td>\n Chia s\u1ebb doanh thu, ph\u1ee5 thu\u1ed9c l\u1eabn nhau<\/td>\n<\/tr>\n \nC\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/td>\n T\u00ednh th\u1ef1c t\u1ebf, d\u1ecbch v\u1ee5 t\u1ee9c th\u00ec<\/td>\n Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao, ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1ea1n ch\u1ebf<\/td>\n<\/tr>\n \nM\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n R\u00e0o c\u1ea3n gia nh\u1eadp th\u1ea5p, ti\u1ec1m n\u0103ng lan truy\u1ec1n nhanh<\/td>\n Thay \u0111\u1ed5i thu\u1eadt to\u00e1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/td>\n<\/tr>\n<\/table>\nKhi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y xem x\u00e9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. K\u00eanh \u0111\u00e3 ch\u1ecdn c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u01a1i kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin kh\u00f4ng? V\u00ed d\u1ee5, b\u00e1n ph\u1ea7n m\u1ec1m B2B ph\u1ee9c t\u1ea1p qua b\u1ea3ng qu\u1ea3ng c\u00e1o l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u00e1n th\u1eddi trang B2C qua TikTok l\u1ea1i hi\u1ec7u qu\u1ea3. S\u1ef1 ph\u00f9 h\u1ee3p s\u1ebd gi\u1ea3m thi\u1ec3u tr\u1edf ng\u1ea1i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n
\ud83e\udd1d 4. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng: B\u1ea1n t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
Kh\u1ed1i n\u00e0y m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 m\u1ed9t c\u00f4ng ty thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. C\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Lo\u1ea1i m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7<\/h3>\n\n- H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n:<\/strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u1eefa con ng\u01b0\u1eddi.<\/li>\n
- H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n chuy\u00ean bi\u1ec7t:<\/strong>M\u1ed9t qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean bi\u1ec7t.<\/li>\n
- T\u1ef1 ph\u1ee5c v\u1ee5:<\/strong>C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 kh\u00f4ng c\u1ea7n can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/li>\n
- D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong>C\u00e1c thu\u1eadt to\u00e1n c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/li>\n
- C\u1ed9ng \u0111\u1ed3ng:<\/strong>Di\u1ec5n \u0111\u00e0n ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
- S\u00e1ng t\u1ea1o c\u00f9ng nhau:<\/strong>L\u00e0m vi\u1ec7c c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n
T\u00ednh kh\u1ea3 thi \u0111\u00f2i h\u1ecfi m\u1ed9t m\u00f4 h\u00ecnh quan h\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p. C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao th\u01b0\u1eddng c\u1ea7n c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin. C\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd d\u1ecbch v\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5. S\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2y d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao ho\u1eb7c chi ph\u00ed h\u1ed7 tr\u1ee3 qu\u00e1 m\u1ee9c.<\/p>\n
\ud83d\udcb0 5. C\u00e1c d\u00f2ng doanh thu: B\u1ea1n ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
\u0110\u00e2y l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o. C\u00e1c d\u00f2ng doanh thu \u0111\u1ea1i di\u1ec7n cho s\u1ed1 ti\u1ec1n m\u1eb7t m\u00e0 m\u1ed9t c\u00f4ng ty thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. M\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u1ea3 thi ph\u1ea3i c\u00f3 con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i nhu\u1eadn. Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 c\u00f3 ng\u01b0\u1eddi d\u00f9ng; h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n
C\u00e1c m\u00f4 h\u00ecnh doanh thu c\u1ea7n ph\u00e2n t\u00edch<\/h3>\n\n- B\u00e1n t\u00e0i s\u1ea3n:<\/strong>B\u00e1n quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd.<\/li>\n
- Ph\u00ed s\u1eed d\u1ee5ng:<\/strong>T\u00ednh ph\u00ed d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n
- Ph\u00ed \u0111\u0103ng k\u00fd:<\/strong>Doanh thu \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 truy c\u1eadp.<\/li>\n
- Cho vay\/Thu\u00ea:<\/strong>Truy c\u1eadp t\u1ea1m th\u1eddi v\u00e0o t\u00e0i s\u1ea3n.<\/li>\n
- Qu\u1ea3ng c\u00e1o:<\/strong>B\u00e1n s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.<\/li>\n<\/ul>\n
Khi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y t\u00ednh to\u00e1n kinh t\u1ebf \u0111\u01a1n v\u1ecb. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) cao h\u01a1n gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV), th\u00ec m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 b\u1ecb l\u1ed7i. M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u1ea3 thi th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn t\u1ef7 l\u1ec7 LTV tr\u00ean CAC \u00edt nh\u1ea5t l\u00e0 3:1. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111\u00f4 la chi cho t\u0103ng tr\u01b0\u1edfng s\u1ebd mang l\u1ea1i ba \u0111\u00f4 la theo th\u1eddi gian.<\/p>\n
B\u1ea3ng ki\u1ec3m t\u00ednh kh\u1ea3 thi doanh thu<\/h3>\n\n- Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c kh\u00f4ng?<\/li>\n
- C\u00f3 nhi\u1ec1u lu\u1ed3ng thu nh\u1eadp \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro kh\u00f4ng?<\/li>\n
- Quy tr\u00ecnh thanh to\u00e1n c\u00f3 tr\u01a1n tru kh\u00f4ng?<\/li>\n
- C\u00f3 c\u01a1 h\u1ed9i b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o r\u00f5 r\u00e0ng kh\u00f4ng?<\/li>\n<\/ul>\n
\ud83c\udfd7\ufe0f 6. Ngu\u1ed3n l\u1ef1c ch\u00ednh: B\u1ea1n c\u1ea7n g\u00ec?<\/h2>\n
Ngu\u1ed3n l\u1ef1c ch\u00ednh l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi ho\u1eb7c t\u00e0i ch\u00ednh. Kh\u00f4ng c\u00f3 nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0y, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n
C\u00e1c lo\u1ea1i ngu\u1ed3n l\u1ef1c<\/h3>\n\n- V\u1eadt ch\u1ea5t:<\/strong> Nh\u00e0 c\u1eeda, ph\u01b0\u01a1ng ti\u1ec7n, m\u00e1y m\u00f3c.<\/li>\n
- Tr\u00ed tu\u1ec7:<\/strong> B\u1ea3n quy\u1ec1n, b\u1ea3n quy\u1ec1n t\u00e1c gi\u1ea3, th\u01b0\u01a1ng hi\u1ec7u, d\u1eef li\u1ec7u.<\/li>\n
- Con ng\u01b0\u1eddi:<\/strong> T\u00e0i n\u0103ng, qu\u1ea3n l\u00fd, l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng.<\/li>\n
- T\u00e0i ch\u00ednh:<\/strong> Ti\u1ec1n m\u1eb7t, h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng, v\u1ed1n c\u1ed5 ph\u1ea7n.<\/li>\n<\/ul>\n
\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi \u1edf \u0111\u00e2y t\u1eadp trung v\u00e0o s\u1ef1 khan hi\u1ebfm v\u00e0 chi ph\u00ed. B\u1ea1n c\u00f3 c\u1ea7n nh\u1eefng ngu\u1ed3n l\u1ef1c hi\u1ec7n \u0111ang kh\u00f4ng c\u00f3 s\u1eb5n ho\u1eb7c qu\u00e1 \u0111\u1eaft \u0111\u1ecf kh\u00f4ng? C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 th\u1ea5p nhu c\u1ea7u v\u1ec1 v\u1ed1n. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi ph\u1ea3i t\u00ednh \u0111\u1ebfn th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn. N\u1ebfu c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u1edbn m\u00e0 kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c, m\u1ee9c \u0111\u1ed9 r\u1ee7i ro s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3.<\/p>\n
\u2699\ufe0f 7. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: B\u1ea1n ph\u1ea3i l\u00e0m g\u00ec?<\/h2>\n
C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang kh\u00e1c nhau t\u00f9y theo lo\u1ea1i h\u00ecnh kinh doanh. \u0110\u1ed1i v\u1edbi c\u00f4ng ty s\u1ea3n xu\u1ea5t, s\u1ea3n xu\u1ea5t l\u00e0 then ch\u1ed1t. \u0110\u1ed1i v\u1edbi c\u00f4ng ty ph\u1ea7n m\u1ec1m, ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o tr\u00ec l\u00e0 then ch\u1ed1t.<\/p>\n
C\u00e1c lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng<\/h3>\n\n- S\u1ea3n xu\u1ea5t:<\/strong> Thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 giao h\u00e0ng s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/li>\n
- Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1:<\/strong> T\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
- N\u1ec1n t\u1ea3ng\/M\u1ea1ng l\u01b0\u1edbi:<\/strong> B\u1ea3o tr\u00ec v\u00e0 c\u1ea3i thi\u1ec7n n\u1ec1n t\u1ea3ng.<\/li>\n<\/ul>\n
\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c kh\u00f4ng. \u0110\u1ed9i ng\u0169 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y m\u00e0 kh\u00f4ng l\u00e0m chi ph\u00ed t\u0103ng theo t\u1ef7 l\u1ec7 tuy\u1ebfn t\u00ednh kh\u00f4ng? N\u1ebfu m\u1ed9t ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t \u0111\u00f2i h\u1ecfi can thi\u1ec7p th\u1ee7 c\u00f4ng li\u00ean t\u1ee5c m\u00e0 kh\u00f4ng th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, bi\u00ean l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p kh\u1ea3 thi.<\/p>\n
\ud83e\udd1d 8. \u0110\u1ed1i t\u00e1c ch\u00ednh: Ai h\u1ed7 tr\u1ee3 b\u1ea1n?<\/h2>\n
C\u00e1c \u0111\u1ed1i t\u00e1c ch\u00ednh l\u00e0 m\u1ea1ng l\u01b0\u1edbi nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c gi\u00fap m\u00f4 h\u00ecnh kinh doanh v\u1eadn h\u00e0nh. C\u00e1c c\u00f4ng ty thi\u1ebft l\u1eadp h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, gi\u1ea3m r\u1ee7i ro ho\u1eb7c thu th\u1eadp ngu\u1ed3n l\u1ef1c. Kh\u00f4ng ph\u1ea3i c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ed1i t\u00e1c, nh\u01b0ng nh\u1eefng c\u00f4ng ty c\u00f3 th\u00ec ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ee5 thu\u1ed9c.<\/p>\n
\u0110\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c<\/h3>\n\n- T\u1ed1i \u01b0u h\u00f3a v\u00e0 Hi\u1ec7u qu\u1ea3:<\/strong> C\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i.<\/li>\n
- Gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 s\u1ef1 b\u1ea5t \u0111\u1ecbnh:<\/strong>Chia s\u1ebb r\u1ee7i ro v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c.<\/li>\n
- Thu th\u1eadp ngu\u1ed3n l\u1ef1c:<\/strong>Ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n
T\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. N\u1ebfu m\u1ed9t \u0111\u1ed1i t\u00e1c then ch\u1ed1t c\u00f3 th\u1ec3 c\u1eaft \u0111\u1ee9t m\u1ed1i quan h\u1ec7 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean mong manh. \u0110a d\u1ea1ng h\u00f3a nh\u00e0 cung c\u1ea5p v\u00e0 tr\u00e1nh c\u00e1c \u0111i\u1ec3m l\u1ed7i duy nh\u1ea5t. \u0110\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n trong h\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang kh\u00f4ng l\u00e0m \u0103n m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n
\ud83d\udcb8 9. C\u01a1 c\u1ea5u chi ph\u00ed: Chi ph\u00ed l\u00e0 g\u00ec?<\/h2>\n
C\u01a1 c\u1ea5u chi ph\u00ed bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ph\u00e1t sinh \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u00f3 l\u00e0 m\u1eb7t \u0111\u1ed1i di\u1ec7n c\u1ee7a c\u00e1c lu\u1ed3ng doanh thu. M\u1ed9t doanh nghi\u1ec7p kh\u1ea3 thi c\u00f3 c\u01a1 c\u1ea5u chi ph\u00ed cho ph\u00e9p l\u1ee3i nhu\u1eadn l\u00e0nh m\u1ea1nh sau khi b\u00f9 \u0111\u1eafp chi ph\u00ed.<\/p>\n
C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed<\/h3>\n\n- Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/strong>L\u01b0\u01a1ng, ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, chi ph\u00ed ti\u1ec7n \u00edch.<\/li>\n
- Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i:<\/strong>Nguy\u00ean v\u1eadt li\u1ec7u, ph\u00ed giao d\u1ecbch, chi ph\u00ed l\u01b0u tr\u1eef.<\/li>\n
- L\u1ee3i th\u1ebf quy m\u00f4:<\/strong>Chi ph\u00ed gi\u1ea3m khi kh\u1ed1i l\u01b0\u1ee3ng t\u0103ng l\u00ean.<\/li>\n
- L\u1ee3i th\u1ebf ph\u1ea1m vi:<\/strong>Chi ph\u00ed gi\u1ea3m khi ph\u1ea1m vi s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean.<\/li>\n<\/ul>\n
Khi ph\u00e2n t\u00edch t\u00ednh kh\u1ea3 thi, so s\u00e1nh c\u01a1 c\u1ea5u chi ph\u00ed v\u1edbi c\u00e1c lu\u1ed3ng doanh thu. Doanh nghi\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed hay t\u1ea1o gi\u00e1 tr\u1ecb? D\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed \u0111\u00f2i h\u1ecfi gi\u00e1 th\u1ea5p v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. T\u1ea1o gi\u00e1 tr\u1ecb \u0111\u00f2i h\u1ecfi bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng th\u1ea5p. Nh\u1ea7m l\u1eabn hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. \u0110\u1ea3m b\u1ea3o gi\u00e1 b\u00e1n c\u1ee7a b\u1ea1n b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c chi ph\u00ed bi\u1ebfn \u0111\u1ed5i v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o chi ph\u00ed c\u1ed1 \u0111\u1ecbnh.<\/p>\n
\ud83d\udcc9 Ph\u00e2n t\u00edch s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c v\u00e0 r\u1ee7i ro<\/h2>\n
Khi t\u1ea5t c\u1ea3 ch\u00edn kh\u1ed1i \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ea7y, \u0111\u00e1nh gi\u00e1 th\u1ef1c s\u1ef1 m\u1edbi b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c xem x\u00e9t c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c kh\u1ed1i. C\u00e1c Ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t c\u00f3 h\u1ed7 tr\u1ee3 \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb kh\u00f4ng? C\u00e1c K\u00eanh c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c Nh\u00f3m Kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh kh\u00f4ng? S\u1ef1 ph\u00f9 h\u1ee3p n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho t\u00ednh kh\u1ea3 thi ho\u1ea1t \u0111\u1ed9ng.<\/p>\n
Ma tr\u1eadn li\u00ean k\u1ebft<\/h3>\n
\n\nKh\u1ed1i A<\/th>\n Kh\u1ed1i B<\/th>\n Ki\u1ec3m tra t\u00ednh kh\u1ea3 thi<\/th>\n<\/tr>\n \n\u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb<\/td>\n Lu\u1ed3ng doanh thu<\/td>\n Gi\u00e1 c\u1ea3 c\u00f3 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c cung c\u1ea5p kh\u00f4ng?<\/td>\n<\/tr>\n \nNh\u00f3m Kh\u00e1ch h\u00e0ng<\/td>\n K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\n Ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/td>\n<\/tr>\n \nNgu\u1ed3n l\u1ef1c ch\u00ednh<\/td>\n Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/td>\n Ch\u00fang ta c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c kh\u00f4ng?<\/td>\n<\/tr>\n \nC\u1ea5u tr\u00fac chi ph\u00ed<\/td>\n C\u00e1c lu\u1ed3ng doanh thu<\/td>\n L\u1ee3i nhu\u1eadn c\u00f3 b\u1ec1n v\u1eefng kh\u00f4ng?<\/td>\n<\/tr>\n<\/table>\nNgo\u00e0i ra, th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 r\u1ee7i ro. X\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u1ea3 \u0111\u1ecbnh mang r\u1ee7i ro cao nh\u1ea5t. N\u1ebfu startup ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t c\u00f4ng ngh\u1ec7 c\u1ee5 th\u1ec3 m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, \u0111\u00f3 l\u00e0 r\u1ee7i ro cao. N\u1ebfu n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c ch\u1ee9ng minh, th\u00ec c\u0169ng l\u00e0 r\u1ee7i ro cao. \u01afu ti\u00ean ki\u1ec3m tra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u00e0y.<\/p>\n
\ud83d\udd04 Quy tr\u00ecnh l\u1eb7p l\u1ea1i<\/h2>\n
M\u1ed9t m\u00f4 h\u00ecnh kinh doanh hi\u1ebfm khi ho\u00e0n h\u1ea3o ngay t\u1eeb b\u1ea3n nh\u00e1p \u0111\u1ea7u ti\u00ean. T\u00ednh kh\u1ea3 thi th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i. S\u1eed d\u1ee5ng B\u1ea3ng Canvas nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng. Khi thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng, h\u00e3y c\u1eadp nh\u1eadt c\u00e1c kh\u1ed1i th\u00f4ng tin.<\/p>\n
C\u00e1c b\u01b0\u1edbc l\u1eb7p l\u1ea1i<\/h3>\n\n- Gi\u1ea3 thuy\u1ebft:<\/strong>\u0110i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 B\u1ea3ng Canvas d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/li>\n
- X\u00e1c minh:<\/strong>Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c th\u00ed nghi\u1ec7m, ki\u1ec3m th\u1eed c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n
- \u0110o l\u01b0\u1eddng:<\/strong>Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 chi ph\u00ed.<\/li>\n
- \u0110i\u1ec1u ch\u1ec9nh ho\u1eb7c ti\u1ebfp t\u1ee5c:<\/strong>N\u1ebfu d\u1eef li\u1ec7u m\u00e2u thu\u1eabn v\u1edbi m\u00f4 h\u00ecnh, h\u00e3y thay \u0111\u1ed5i c\u00e1c kh\u1ed1i li\u00ean quan.<\/li>\n<\/ol>\n
\u0110\u1eebng y\u00eau th\u00edch \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u. H\u00e3y y\u00eau th\u00edch v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft. N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1c ho\u1eb7c m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh. S\u1ef1 linh ho\u1ea1t l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m then ch\u1ed1t c\u1ee7a c\u00e1c startup kh\u1ea3 thi.<\/p>\n
\u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong \u0111\u00e1nh gi\u00e1<\/h2>\n
Ngay c\u1ea3 v\u1edbi m\u1ed9t khung c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp v\u1eabn c\u00f3 th\u1ec3 m\u1eafc sai l\u1ea7m. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m n\u00e0y s\u1ebd gi\u00fap duy tr\u00ec t\u00ednh kh\u00e1ch quan.<\/p>\n
\n- B\u1ecf qua chi ph\u00ed:<\/strong>Ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu m\u00e0 qu\u00ean \u0111i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
- Qu\u00e1 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u:<\/strong>Cho r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd mua m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng.<\/li>\n
- Thi\u1ebfu \u0111\u00e1nh gi\u00e1 v\u1ec1 \u0111\u1ed1i th\u1ee7:<\/strong>Cho r\u1eb1ng kh\u00f4ng ai kh\u00e1c \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/li>\n
- S\u1ef1 gia t\u0103ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p:<\/strong>Th\u00eam qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng ho\u1eb7c ph\u00e2n kh\u00fac qu\u00e1 s\u1edbm.<\/li>\n
- B\u1ecf qua d\u00f2ng ti\u1ec1n:<\/strong> L\u1ee3i nhu\u1eadn kh\u00f4ng b\u1eb1ng ti\u1ec1n m\u1eb7t. Th\u1eddi \u0111i\u1ec3m thanh to\u00e1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/li>\n<\/ul>\n
\u2705 Ho\u00e0n t\u1ea5t \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi<\/h2>\n
Vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c nh\u1eb1m x\u00e1c nh\u1eadn v\u00e0 tinh ch\u1ec9nh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng t\u1eebng th\u00e0nh ph\u1ea7n c\u1ee7a B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng \u0111i\u1ec3m y\u1ebfu tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng khi\u1ebfm khuy\u1ebft nghi\u00eam tr\u1ecdng. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1edfi nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/p>\n
C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p d\u00e0nh th\u1eddi gian ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng. S\u1ef1 r\u00f5 r\u00e0ng m\u00e0 khung n\u00e0y mang l\u1ea1i gi\u00fap ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n. N\u00f3 bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng tr\u1eebu t\u01b0\u1ee3ng th\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh c\u1ee5 th\u1ec3.<\/p>\n
H\u00e3y nh\u1edb r\u1eb1ng t\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng. M\u1ed9t m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i trong ng\u00e0nh kh\u00e1c. Lu\u00f4n c\u0103n c\u1ee9 \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u00e0o d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf. H\u1ecdc h\u1ecfi v\u00e0 th\u00edch nghi li\u00ean t\u1ee5c m\u1edbi l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ef1c s\u1ef1 cho th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n
S\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn n\u00e0y nh\u01b0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra. Xem x\u00e9t t\u1eebng ph\u1ea7n. Th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. N\u1ebfu c\u00e1c con s\u1ed1 h\u1ee3p l\u00fd v\u00e0 l\u1eadp lu\u1eadn h\u1ee3p l\u00fd, b\u1ea1n \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. N\u1ebfu kh\u00f4ng, h\u00e3y quay l\u1ea1i b\u1ea3n v\u1ebd ban \u0111\u1ea7u. B\u1ea3n \u0111\u1ed3 n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 cho s\u1ef1 th\u1eadt, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 x\u00e1c nh\u1eadn nh\u1eefng \u00fd ki\u1ebfn \u0111\u00e3 c\u00f3 s\u1eb5n.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u1ea1o d\u1ef1ng m\u1ed9t d\u1ef1 \u00e1n m\u1edbi l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng mang t\u00ednh \u0111\u1ee9c tin. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y m\u1ed9t t\u1ef7 l\u1ec7 \u0111\u00e1ng k\u1ec3 c\u00e1c doanh nghi\u1ec7p m\u1edbi…<\/p>\n","protected":false},"author":1,"featured_media":1633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0110\u00e1nh gi\u00e1 T\u00ednh Kh\u1ea3 Thi c\u1ee7a C\u00f4ng Ty Kh\u1edfi Nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. M\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, d\u00f2ng doanh thu v\u00e0 ph\u00e2n t\u00edch r\u1ee7i ro d\u00e0nh cho c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[83],"tags":[80,82],"class_list":["post-1632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-model-canvas","tag-academic","tag-business-model-canvas"],"yoast_head":"\n
\u0110\u00e1nh gi\u00e1 T\u00ednh Kh\u1ea3 Thi c\u1ee7a C\u00f4ng Ty Kh\u1edfi Nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. 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M\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, d\u00f2ng doanh thu v\u00e0 ph\u00e2n t\u00edch r\u1ee7i ro d\u00e0nh cho c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/","og_locale":"vi_VN","og_type":"article","og_title":"\u0110\u00e1nh gi\u00e1 T\u00ednh Kh\u1ea3 Thi c\u1ee7a C\u00f4ng Ty Kh\u1edfi Nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh","og_description":"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. M\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, d\u00f2ng doanh thu v\u00e0 ph\u00e2n t\u00edch r\u1ee7i ro d\u00e0nh cho c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp.","og_url":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/","og_site_name":"Ez Knowledge Vietnamese - Latest in AI & Software Innovation","article_published_time":"2026-03-26T03:29:41+00:00","og_image":[{"width":1664,"height":928,"url":"https:\/\/www.ez-knowledge.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/03\/business-model-canvas-startup-viability-infographic.jpg","type":"image\/jpeg"}],"author":"vpadmin","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"vpadmin","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"25 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/#article","isPartOf":{"@id":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/"},"author":{"name":"vpadmin","@id":"https:\/\/www.ez-knowledge.com\/vi\/#\/schema\/person\/33c28d3655923323cf039801026316a1"},"headline":"\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a kh\u1edfi nghi\u1ec7p b\u1eb1ng Khung m\u00f4 h\u00ecnh kinh doanh","datePublished":"2026-03-26T03:29:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/"},"wordCount":5116,"publisher":{"@id":"https:\/\/www.ez-knowledge.com\/vi\/#organization"},"image":{"@id":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ez-knowledge.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/03\/business-model-canvas-startup-viability-infographic.jpg","keywords":["academic","business model canvas"],"articleSection":["Business Model Canvas"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/","url":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/","name":"\u0110\u00e1nh gi\u00e1 T\u00ednh Kh\u1ea3 Thi c\u1ee7a C\u00f4ng Ty Kh\u1edfi Nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh","isPartOf":{"@id":"https:\/\/www.ez-knowledge.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/#primaryimage"},"image":{"@id":"https:\/\/www.ez-knowledge.com\/vi\/evaluating-startup-viability-business-model-canvas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ez-knowledge.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/03\/business-model-canvas-startup-viability-infographic.jpg","datePublished":"2026-03-26T03:29:41+00:00","description":"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p b\u1eb1ng B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. 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C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng m\u1eafc sai l\u1ea7m khi nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn “m\u1ecdi ng\u01b0\u1eddi”. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi s\u1ebd thu h\u1eb9p ph\u1ea1m vi t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng \u0111\u1ea7u ti\u00ean. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m ch\u01b0a ho\u00e0n h\u1ea3o v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i thi\u1ec7n. Kh\u00f4ng c\u00f3 m\u1ed9t ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng v\u1ecdt, l\u00e0m suy gi\u1ea3m t\u00ednh kh\u1ea3 thi.<\/p>\n
\ud83d\udee3\ufe0f 3. K\u00eanh ti\u1ebfp c\u1eadn: B\u1ea1n ti\u1ebfp c\u1eadn h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
C\u00e1c k\u00eanh l\u00e0 nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u01a1 ch\u1ebf v\u1eadn chuy\u1ec3n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. T\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh n\u00e0y. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qu\u00e1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi, m\u00f4 h\u00ecnh kinh doanh s\u1ebd kh\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n
\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh ti\u1ebfp c\u1eadn<\/h3>\n
| Lo\u1ea1i k\u00eanh<\/th>\n | \u01afu \u0111i\u1ec3m<\/th>\n | Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/th>\n<\/tr>\n | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tr\u1ef1c ti\u1ebfp (Trang web)<\/td>\n | Ki\u1ec3m so\u00e1t cao, chi ph\u00ed m\u1ed7i \u0111\u01a1n v\u1ecb th\u1ea5p<\/td>\n | Y\u00eau c\u1ea7u n\u1ed7 l\u1ef1c t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/td>\n<\/tr>\n | |||||||||||||||
| H\u1ee3p t\u00e1c<\/td>\n | Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n c\u00f3<\/td>\n | Chia s\u1ebb doanh thu, ph\u1ee5 thu\u1ed9c l\u1eabn nhau<\/td>\n<\/tr>\n | |||||||||||||||
| C\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/td>\n | T\u00ednh th\u1ef1c t\u1ebf, d\u1ecbch v\u1ee5 t\u1ee9c th\u00ec<\/td>\n | Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao, ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1ea1n ch\u1ebf<\/td>\n<\/tr>\n | |||||||||||||||
| M\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n | R\u00e0o c\u1ea3n gia nh\u1eadp th\u1ea5p, ti\u1ec1m n\u0103ng lan truy\u1ec1n nhanh<\/td>\n | Thay \u0111\u1ed5i thu\u1eadt to\u00e1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/td>\n<\/tr>\n<\/table>\n Khi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y xem x\u00e9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. K\u00eanh \u0111\u00e3 ch\u1ecdn c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u01a1i kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin kh\u00f4ng? V\u00ed d\u1ee5, b\u00e1n ph\u1ea7n m\u1ec1m B2B ph\u1ee9c t\u1ea1p qua b\u1ea3ng qu\u1ea3ng c\u00e1o l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u00e1n th\u1eddi trang B2C qua TikTok l\u1ea1i hi\u1ec7u qu\u1ea3. S\u1ef1 ph\u00f9 h\u1ee3p s\u1ebd gi\u1ea3m thi\u1ec3u tr\u1edf ng\u1ea1i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n \ud83e\udd1d 4. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng: B\u1ea1n t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\nKh\u1ed1i n\u00e0y m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 m\u1ed9t c\u00f4ng ty thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. C\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Lo\u1ea1i m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7<\/h3>\nT\u00ednh kh\u1ea3 thi \u0111\u00f2i h\u1ecfi m\u1ed9t m\u00f4 h\u00ecnh quan h\u1ec7 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p. C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao th\u01b0\u1eddng c\u1ea7n c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin. C\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd d\u1ecbch v\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5. S\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2y d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao ho\u1eb7c chi ph\u00ed h\u1ed7 tr\u1ee3 qu\u00e1 m\u1ee9c.<\/p>\n \ud83d\udcb0 5. C\u00e1c d\u00f2ng doanh thu: B\u1ea1n ki\u1ebfm ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\u0110\u00e2y l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o. C\u00e1c d\u00f2ng doanh thu \u0111\u1ea1i di\u1ec7n cho s\u1ed1 ti\u1ec1n m\u1eb7t m\u00e0 m\u1ed9t c\u00f4ng ty thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. M\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u1ea3 thi ph\u1ea3i c\u00f3 con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i nhu\u1eadn. Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 c\u00f3 ng\u01b0\u1eddi d\u00f9ng; h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n C\u00e1c m\u00f4 h\u00ecnh doanh thu c\u1ea7n ph\u00e2n t\u00edch<\/h3>\nKhi \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, h\u00e3y t\u00ednh to\u00e1n kinh t\u1ebf \u0111\u01a1n v\u1ecb. N\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) cao h\u01a1n gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV), th\u00ec m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 b\u1ecb l\u1ed7i. M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u1ea3 thi th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn t\u1ef7 l\u1ec7 LTV tr\u00ean CAC \u00edt nh\u1ea5t l\u00e0 3:1. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111\u00f4 la chi cho t\u0103ng tr\u01b0\u1edfng s\u1ebd mang l\u1ea1i ba \u0111\u00f4 la theo th\u1eddi gian.<\/p>\n B\u1ea3ng ki\u1ec3m t\u00ednh kh\u1ea3 thi doanh thu<\/h3>\n\ud83c\udfd7\ufe0f 6. Ngu\u1ed3n l\u1ef1c ch\u00ednh: B\u1ea1n c\u1ea7n g\u00ec?<\/h2>\nNgu\u1ed3n l\u1ef1c ch\u00ednh l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi ho\u1eb7c t\u00e0i ch\u00ednh. Kh\u00f4ng c\u00f3 nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0y, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n C\u00e1c lo\u1ea1i ngu\u1ed3n l\u1ef1c<\/h3>\n\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi \u1edf \u0111\u00e2y t\u1eadp trung v\u00e0o s\u1ef1 khan hi\u1ebfm v\u00e0 chi ph\u00ed. B\u1ea1n c\u00f3 c\u1ea7n nh\u1eefng ngu\u1ed3n l\u1ef1c hi\u1ec7n \u0111ang kh\u00f4ng c\u00f3 s\u1eb5n ho\u1eb7c qu\u00e1 \u0111\u1eaft \u0111\u1ecf kh\u00f4ng? C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 th\u1ea5p nhu c\u1ea7u v\u1ec1 v\u1ed1n. M\u1ed9t m\u00f4 h\u00ecnh kh\u1ea3 thi ph\u1ea3i t\u00ednh \u0111\u1ebfn th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn. N\u1ebfu c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u1edbn m\u00e0 kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c, m\u1ee9c \u0111\u1ed9 r\u1ee7i ro s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3.<\/p>\n \u2699\ufe0f 7. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: B\u1ea1n ph\u1ea3i l\u00e0m g\u00ec?<\/h2>\nC\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh. Ch\u00fang kh\u00e1c nhau t\u00f9y theo lo\u1ea1i h\u00ecnh kinh doanh. \u0110\u1ed1i v\u1edbi c\u00f4ng ty s\u1ea3n xu\u1ea5t, s\u1ea3n xu\u1ea5t l\u00e0 then ch\u1ed1t. \u0110\u1ed1i v\u1edbi c\u00f4ng ty ph\u1ea7n m\u1ec1m, ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o tr\u00ec l\u00e0 then ch\u1ed1t.<\/p>\n C\u00e1c lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng<\/h3>\n\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c kh\u00f4ng. \u0110\u1ed9i ng\u0169 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y m\u00e0 kh\u00f4ng l\u00e0m chi ph\u00ed t\u0103ng theo t\u1ef7 l\u1ec7 tuy\u1ebfn t\u00ednh kh\u00f4ng? N\u1ebfu m\u1ed9t ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t \u0111\u00f2i h\u1ecfi can thi\u1ec7p th\u1ee7 c\u00f4ng li\u00ean t\u1ee5c m\u00e0 kh\u00f4ng th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, bi\u00ean l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p kh\u1ea3 thi.<\/p>\n \ud83e\udd1d 8. \u0110\u1ed1i t\u00e1c ch\u00ednh: Ai h\u1ed7 tr\u1ee3 b\u1ea1n?<\/h2>\nC\u00e1c \u0111\u1ed1i t\u00e1c ch\u00ednh l\u00e0 m\u1ea1ng l\u01b0\u1edbi nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c gi\u00fap m\u00f4 h\u00ecnh kinh doanh v\u1eadn h\u00e0nh. C\u00e1c c\u00f4ng ty thi\u1ebft l\u1eadp h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, gi\u1ea3m r\u1ee7i ro ho\u1eb7c thu th\u1eadp ngu\u1ed3n l\u1ef1c. Kh\u00f4ng ph\u1ea3i c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ed1i t\u00e1c, nh\u01b0ng nh\u1eefng c\u00f4ng ty c\u00f3 th\u00ec ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ee5 thu\u1ed9c.<\/p>\n \u0110\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c<\/h3>\nT\u00ednh kh\u1ea3 thi ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. N\u1ebfu m\u1ed9t \u0111\u1ed1i t\u00e1c then ch\u1ed1t c\u00f3 th\u1ec3 c\u1eaft \u0111\u1ee9t m\u1ed1i quan h\u1ec7 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean mong manh. \u0110a d\u1ea1ng h\u00f3a nh\u00e0 cung c\u1ea5p v\u00e0 tr\u00e1nh c\u00e1c \u0111i\u1ec3m l\u1ed7i duy nh\u1ea5t. \u0110\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n trong h\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang kh\u00f4ng l\u00e0m \u0103n m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n \ud83d\udcb8 9. C\u01a1 c\u1ea5u chi ph\u00ed: Chi ph\u00ed l\u00e0 g\u00ec?<\/h2>\nC\u01a1 c\u1ea5u chi ph\u00ed bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ph\u00e1t sinh \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u00f3 l\u00e0 m\u1eb7t \u0111\u1ed1i di\u1ec7n c\u1ee7a c\u00e1c lu\u1ed3ng doanh thu. M\u1ed9t doanh nghi\u1ec7p kh\u1ea3 thi c\u00f3 c\u01a1 c\u1ea5u chi ph\u00ed cho ph\u00e9p l\u1ee3i nhu\u1eadn l\u00e0nh m\u1ea1nh sau khi b\u00f9 \u0111\u1eafp chi ph\u00ed.<\/p>\n C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed<\/h3>\nKhi ph\u00e2n t\u00edch t\u00ednh kh\u1ea3 thi, so s\u00e1nh c\u01a1 c\u1ea5u chi ph\u00ed v\u1edbi c\u00e1c lu\u1ed3ng doanh thu. Doanh nghi\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed hay t\u1ea1o gi\u00e1 tr\u1ecb? D\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed \u0111\u00f2i h\u1ecfi gi\u00e1 th\u1ea5p v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. T\u1ea1o gi\u00e1 tr\u1ecb \u0111\u00f2i h\u1ecfi bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng th\u1ea5p. Nh\u1ea7m l\u1eabn hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. \u0110\u1ea3m b\u1ea3o gi\u00e1 b\u00e1n c\u1ee7a b\u1ea1n b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c chi ph\u00ed bi\u1ebfn \u0111\u1ed5i v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o chi ph\u00ed c\u1ed1 \u0111\u1ecbnh.<\/p>\n \ud83d\udcc9 Ph\u00e2n t\u00edch s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c v\u00e0 r\u1ee7i ro<\/h2>\nKhi t\u1ea5t c\u1ea3 ch\u00edn kh\u1ed1i \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ea7y, \u0111\u00e1nh gi\u00e1 th\u1ef1c s\u1ef1 m\u1edbi b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c xem x\u00e9t c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c kh\u1ed1i. C\u00e1c Ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t c\u00f3 h\u1ed7 tr\u1ee3 \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb kh\u00f4ng? C\u00e1c K\u00eanh c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c Nh\u00f3m Kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh kh\u00f4ng? S\u1ef1 ph\u00f9 h\u1ee3p n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho t\u00ednh kh\u1ea3 thi ho\u1ea1t \u0111\u1ed9ng.<\/p>\n Ma tr\u1eadn li\u00ean k\u1ebft<\/h3>\n
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