{"id":1786,"date":"2026-03-26T02:06:44","date_gmt":"2026-03-26T02:06:44","guid":{"rendered":"https:\/\/www.ez-knowledge.com\/tw\/swot-analysis-exam-guide\/"},"modified":"2026-03-26T02:06:44","modified_gmt":"2026-03-26T02:06:44","slug":"swot-analysis-exam-guide","status":"publish","type":"post","link":"https:\/\/www.ez-knowledge.com\/tw\/swot-analysis-exam-guide\/","title":{"rendered":"\u6b0a\u5a01\u6982\u89bd\uff1a\u60a8\u5728\u9996\u6b21\u8003\u8a66\u524d\u9700\u8981\u4e86\u89e3\u7684\u6709\u95dcSWOT\u5206\u6790\u7684\u4e00\u5207"},"content":{"rendered":"<p>\u6230\u7565\u7ba1\u7406\u662f\u8a31\u591a\u5546\u52d9\u8207\u7ba1\u7406\u8ab2\u7a0b\u7684\u6838\u5fc3\u5167\u5bb9\u3002\u5728\u7528\u65bc\u8a55\u4f30\u7d44\u7e54\u5730\u4f4d\u7684\u5404\u7a2e\u6846\u67b6\u4e2d\uff0c\u5f88\u5c11\u6709\u50cfSWOT\u5206\u6790\u9019\u6a23\u666e\u904d\u4e14\u57fa\u790e\u6027\u7684\u5de5\u5177\u3002\u6b64\u5de5\u5177\u65e8\u5728\u8b58\u5225\u53ef\u80fd\u5f71\u97ff\u7d44\u7e54\u6210\u529f\u7684\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20\u3002\u5c0d\u65bc\u6e96\u5099\u8a8d\u8b49\u8003\u8a66\u6216\u5b78\u8853\u8a55\u4f30\u7684\u5b78\u751f\u800c\u8a00\uff0c\u7406\u89e3\u6b64\u6846\u67b6\u7684\u7d30\u7bc0\u81f3\u95dc\u91cd\u8981\u3002\u9019\u4e0d\u50c5\u50c5\u662f\u8a18\u4f4f\u56db\u500b\u5b57\u6bcd\uff0c\u66f4\u5728\u65bc\u7406\u89e3\u80fd\u529b\u8207\u74b0\u5883\u689d\u4ef6\u4e4b\u9593\u7684\u4e92\u52d5\u95dc\u4fc2\u3002<\/p>\n<p>\u672c\u6307\u5357\u5c0dSWOT\u5206\u6790\u63d0\u4f9b\u4e86\u5168\u9762\u7684\u89e3\u6790\u3002\u5167\u5bb9\u6db5\u84cb\u5b9a\u7fa9\u3001\u7d50\u69cb\u7d44\u6210\u3001\u6230\u7565\u61c9\u7528\uff0c\u4ee5\u53ca\u8003\u8a66\u60c5\u5883\u4e0b\u7684\u5177\u9ad4\u8003\u91cf\u3002\u95b1\u8b80\u5b8c\u672c\u6307\u5357\u5f8c\uff0c\u60a8\u5c07\u6e05\u695a\u638c\u63e1\u5982\u4f55\u6709\u6548\u5efa\u69cb\u3001\u89e3\u8b80\u4e26\u61c9\u7528\u6b64\u6846\u67b6\uff0c\u7121\u9700\u4f9d\u8cf4\u6cdb\u6cdb\u7684\u7e3d\u7d50\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Marker illustration infographic explaining SWOT analysis framework for business exam preparation: four quadrants showing Strengths, Weaknesses, Opportunities, and Threats with internal vs external factors, TOWS strategic matrix combinations, and exam success checklist for strategic management students\" decoding=\"async\" src=\"https:\/\/www.ez-knowledge.com\/wp-content\/uploads\/2026\/03\/swot-analysis-exam-prep-infographic-marker-style.jpg\"\/><\/figure>\n<\/div>\n<h2>\u4ec0\u9ebc\u662fSWOT\u5206\u6790\uff1f \ud83e\udd14<\/h2>\n<p>SWOT\u4ee3\u8868<strong>\u512a\u52e2<\/strong>, <strong>\u5f31\u9ede<\/strong>, <strong>\u6a5f\u6703<\/strong>\uff0c\u4ee5\u53ca<strong>\u5a01\u8105<\/strong>\u3002\u9019\u662f\u4e00\u7a2e\u6230\u7565\u898f\u5283\u6280\u8853\uff0c\u7528\u65bc\u8a55\u4f30\u5c08\u6848\u6216\u5546\u696d\u6d3b\u52d5\u7684\u9019\u56db\u500b\u8981\u7d20\u3002\u8a72\u6846\u67b6\u5e6b\u52a9\u7d44\u7e54\u8b58\u5225\u80fd\u5e36\u4f86\u512a\u52e2\u7684\u5167\u90e8\u80fd\u529b\uff0c\u4ee5\u53ca\u9020\u6210\u969c\u7919\u7684\u5167\u90e8\u9650\u5236\u3002\u540c\u6642\uff0c\u5b83\u4e5f\u5411\u5916\u89c0\u5bdf\uff0c\u4ee5\u8b58\u5225\u74b0\u5883\u4e2d\u7684\u6709\u5229\u689d\u4ef6\uff0c\u4ee5\u53ca\u53ef\u80fd\u5e36\u4f86\u9ebb\u7169\u7684\u5916\u90e8\u98a8\u96aa\u3002<\/p>\n<ul>\n<li><strong>\u5167\u90e8\u56e0\u7d20\uff1a<\/strong> \u9019\u4e9b\u662f\u7d44\u7e54\u80fd\u5920\u638c\u63a7\u7684\u4e8b\u7269\uff0c\u5305\u62ec\u8cc7\u6e90\u3001\u6587\u5316\u3001\u6d41\u7a0b\u8207\u4eba\u54e1\u3002<\/li>\n<li><strong>\u5916\u90e8\u56e0\u7d20\uff1a<\/strong> \u9019\u4e9b\u662f\u7d44\u7e54\u7121\u6cd5\u638c\u63a7\u7684\u4e8b\u7269\uff0c\u5305\u62ec\u5e02\u5834\u8da8\u52e2\u3001\u7d93\u6fdf\u72c0\u6cc1\u3001\u6cd5\u898f\u8b8a\u52d5\u4ee5\u53ca\u7af6\u722d\u5c0d\u624b\u7684\u884c\u52d5\u3002<\/li>\n<\/ul>\n<p>\u5728\u8003\u8a66\u60c5\u5883\u4e2d\uff0c\u8003\u5b98\u7d93\u5e38\u6e2c\u8a66\u60a8\u5340\u5206\u5167\u90e8\u53ef\u6539\u8b8a\u4e8b\u9805\u8207\u5916\u90e8\u9700\u9069\u61c9\u4e8b\u9805\u7684\u80fd\u529b\u3002\u5e38\u898b\u932f\u8aa4\u662f\u5c07\u5916\u90e8\u5e02\u5834\u8da8\u52e2\u8aa4\u5224\u70ba\u5167\u90e8\u512a\u52e2\u3002\u5206\u985e\u7684\u7cbe\u78ba\u6027\u662f\u53d6\u5f97\u9ad8\u5206\u7684\u95dc\u9375\u3002<\/p>\n<h2>\u56db\u5927\u652f\u67f1\u89e3\u6790 \ud83e\uddf1<\/h2>\n<p>\u8981\u5728\u8a55\u4f30\u4e2d\u8868\u73fe\u51fa\u8272\uff0c\u60a8\u5fc5\u9808\u4e86\u89e3\u56db\u500b\u7d44\u6210\u90e8\u5206\u7684\u5177\u9ad4\u6a19\u6e96\u3002\u6a21\u7cca\u7684\u56de\u7b54\u7121\u6cd5\u6eff\u8db3\u8981\u6c42\uff0c\u60a8\u5fc5\u9808\u5c55\u73fe\u5c0d\u6bcf\u500b\u8c61\u9650\u7684\u6df1\u5165\u7406\u89e3\u3002<\/p>\n<h3>1. \u512a\u52e2\uff08S\uff09 \ud83d\udcaa<\/h3>\n<p>\u512a\u52e2\u662f\u5e6b\u52a9\u7d44\u7e54\u9054\u6210\u76ee\u6a19\u7684\u5167\u90e8\u7279\u8cea\u3002\u5b83\u5011\u662f\u5167\u90e8\u74b0\u5883\u4e2d\u7684\u6b63\u9762\u56e0\u7d20\u3002\u56de\u7b54\u8003\u8a66\u554f\u984c\u6642\uff0c\u8acb\u554f\u81ea\u5df1\uff1a<em>\u6211\u5011\u5728\u54ea\u4e9b\u65b9\u9762\u505a\u5f97\u6bd4\u4efb\u4f55\u4eba\u90fd\u597d\uff1f<\/em><\/p>\n<ul>\n<li><strong>\u5be6\u9ad4\u8cc7\u7522\uff1a<\/strong>\u5148\u9032\u8a2d\u5099\u3001\u512a\u8d8a\u5730\u7406\u4f4d\u7f6e\uff0c\u6216\u5c08\u6709\u6280\u8853\u3002<\/li>\n<li><strong>\u4eba\u529b\u8cc7\u6e90\uff1a<\/strong>\u9ad8\u7d20\u8cea\u54e1\u5de5\u5718\u968a\u3001\u7d93\u9a57\u8c50\u5bcc\u7684\u9818\u5c0e\u5718\u968a\uff0c\u6216\u5f37\u5927\u7684\u4f01\u696d\u6587\u5316\u3002<\/li>\n<li><strong>\u7121\u5f62\u8cc7\u7522\uff1a<\/strong>\u54c1\u724c\u8072\u8b7d\u3001\u5c08\u5229\u3001\u5546\u6a19\uff0c\u6216\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/li>\n<li><strong>\u6d41\u7a0b\u6548\u7387\uff1a<\/strong> \u7cbe\u76ca\u5236\u9020\u65b9\u6cd5\u6216\u4f18\u5316\u7684\u4f9b\u5e94\u94fe\u7269\u6d41\u3002<\/li>\n<\/ul>\n<p><strong>\u8003\u8a66\u63d0\u793a\uff1a<\/strong> \u4e00\u500b\u512a\u52e2\u5fc5\u9808\u5177\u6709\u53ef\u6301\u7e8c\u6027\u3002\u5982\u679c\u7af6\u722d\u5c0d\u624b\u80fd\u8f15\u6613\u8907\u88fd\u5b83\uff0c\u90a3\u53ea\u662f\u66ab\u6642\u7684\u512a\u52e2\uff0c\u800c\u975e\u6838\u5fc3\u512a\u52e2\u3002\u5340\u5206\u6838\u5fc3\u80fd\u529b\u8207\u66ab\u6642\u512a\u52e2\u662f\u5e38\u898b\u7684\u8003\u9ede\u3002<\/p>\n<h3>2. \u5f31\u9ede (W) \u26a0\ufe0f<\/h3>\n<p> \u5f31\u9ede\u662f\u7d44\u7e54\u76f8\u5c0d\u65bc\u5176\u4ed6\u5c0d\u624b\u8655\u65bc\u52a3\u52e2\u7684\u5167\u90e8\u7279\u5fb5\u3002\u9019\u4e9b\u662f\u9700\u8981\u6539\u9032\u7684\u9818\u57df\uff0c\u540c\u6642\u4e5f\u5c6c\u65bc\u7d44\u7e54\u53ef\u63a7\u5236\u7bc4\u570d\u5167\uff0c\u53ef\u52a0\u4ee5\u4fee\u6b63\u6216\u6e1b\u8f15\u3002<\/p>\n<ul>\n<li><strong>\u8cc7\u6e90\u4e0d\u8db3\uff1a<\/strong> \u9810\u7b97\u6709\u9650\u3001\u6280\u8853\u904e\u6642\u6216\u8cc7\u672c\u4e0d\u8db3\u3002<\/li>\n<li><strong>\u6280\u80fd\u7f3a\u53e3\uff1a<\/strong> \u5728\u6578\u4f4d\u884c\u92b7\u6216\u8cc7\u6599\u5206\u6790\u7b49\u7279\u5b9a\u9818\u57df\u7f3a\u4e4f\u5c08\u696d\u77e5\u8b58\u3002<\/li>\n<li><strong>\u71df\u904b\u554f\u984c\uff1a<\/strong> \u54e1\u5de5\u6d41\u52d5\u7387\u9ad8\u3001\u5ba2\u6236\u670d\u52d9\u6d41\u7a0b\u4e0d\u4f73\uff0c\u6216\u6c7a\u7b56\u904e\u7a0b\u7de9\u6162\u3002<\/li>\n<li><strong>\u5e02\u5834\u5730\u4f4d\uff1a<\/strong> \u54c1\u724c\u8a8d\u77e5\u5ea6\u4f4e\uff0c\u6216\u76f8\u8f03\u65bc\u7af6\u722d\u5c0d\u624b\u5e02\u5834\u4f54\u6709\u7387\u8f03\u5c0f\u3002<\/li>\n<\/ul>\n<p><strong>\u8003\u8a66\u63d0\u793a\uff1a<\/strong> \u5206\u6790\u6642\u8981\u8aa0\u5be6\u3002\u6307\u51fa\u5f31\u9ede\u4e26\u4e0d\u4ee3\u8868\u7d44\u7e54\u5df2\u7d93\u5931\u6557\uff1b\u9019\u50c5\u8868\u793a\u5b58\u5728\u9700\u8981\u7ba1\u7406\u7684\u5dee\u8ddd\u3002\u8003\u5b98\u6703\u95dc\u6ce8\u5206\u6790\u4e2d\u7684\u81ea\u6211\u89ba\u5bdf\u3002<\/p>\n<h3>3. \u6a5f\u6703 (O) \ud83d\ude80<\/h3>\n<p> \u6a5f\u6703\u662f\u5916\u90e8\u53ef\u63d0\u5347\u8868\u73fe\u6216\u5be6\u73fe\u6210\u9577\u7684\u6a5f\u6703\u3002\u9019\u4e9b\u56e0\u7d20\u4e0d\u53d7\u7d44\u7e54\u63a7\u5236\uff0c\u4f46\u82e5\u7d44\u7e54\u6e96\u5099\u5145\u5206\uff0c\u4fbf\u80fd\u52a0\u4ee5\u5229\u7528\u3002\u9019\u6b63\u662f\u5916\u90e8\u74b0\u5883\u8207\u5167\u90e8\u80fd\u529b\u4ea4\u6703\u4e4b\u8655\u3002<\/p>\n<ul>\n<li><strong>\u5e02\u5834\u8da8\u52e2\uff1a<\/strong> \u5c0d\u6c38\u7e8c\u7522\u54c1\u9700\u6c42\u589e\u52a0\uff0c\u6216\u671d\u5411\u9060\u7aef\u5de5\u4f5c\u7684\u8f49\u8b8a\u3002<\/li>\n<li><strong>\u6cd5\u898f\u8b8a\u52d5\uff1a<\/strong> \u6709\u5229\u65bc\u7d44\u7e54\u5546\u696d\u6a21\u5f0f\u7684\u65b0\u6cd5\u898f\uff0c\u6216\u958b\u62d3\u65b0\u5e02\u5834\u7684\u6cd5\u898f\u3002<\/li>\n<li><strong>\u6280\u8853\u9032\u6b65\uff1a<\/strong> \u53ef\u964d\u4f4e\u6210\u672c\u6216\u63d0\u5347\u6548\u7387\u7684\u65b0\u8edf\u9ad4\u6216\u5e73\u53f0\u3002<\/li>\n<li><strong>\u7af6\u722d\u5c0d\u624b\u7684\u932f\u8aa4\uff1a<\/strong> \u7af6\u722d\u5c0d\u624b\u9762\u81e8\u919c\u805e\u6216\u7834\u7522\uff0c\u6703\u7522\u751f\u4e00\u500b\u53ef\u586b\u88dc\u7684\u7a7a\u7f3a\u3002<\/li>\n<\/ul>\n<p><strong>\u8003\u8a66\u63d0\u793a\uff1a<\/strong> \u53ea\u6709\u7576\u7d44\u7e54\u5177\u5099\u80fd\u529b\u53bb\u8ffd\u6c42\u6642\uff0c\u6a5f\u6703\u624d\u771f\u6b63\u662f\u6a5f\u9047\u3002\u82e5\u4f60\u5217\u51fa\u67d0\u7a2e\u8da8\u52e2\uff0c\u4f46\u516c\u53f8\u7f3a\u4e4f\u884c\u52d5\u80fd\u529b\uff0c\u5247\u5728\u6230\u7565\u5c64\u9762\u800c\u8a00\u4e26\u975e\u53ef\u884c\u7684\u6a5f\u9047\u3002<\/p>\n<h3>4. \u5a01\u8105 (T) \ud83d\udee1\ufe0f<\/h3>\n<p> \u5a01\u8105\u662f\u53ef\u80fd\u5c0d\u4f01\u696d\u9020\u6210\u9ebb\u7169\u7684\u5916\u90e8\u56e0\u7d20\u3002\u9019\u4e9b\u662f\u5fc5\u9808\u76e3\u63a7\u8207\u7ba1\u7406\u7684\u98a8\u96aa\uff0c\u7121\u8ad6\u7d44\u7e54\u5167\u90e8\u72c0\u6cc1\u5982\u4f55\uff0c\u5a01\u8105\u90fd\u5b58\u5728\u3002<\/p>\n<ul>\n<li><strong>\u7d93\u6fdf\u8870\u9000\uff1a<\/strong> \u7d93\u6fdf\u8870\u9000\u3001\u901a\u8ca8\u81a8\u8139\u6216\u5229\u7387\u4e0a\u5347\u5f71\u97ff\u6d88\u8cbb\u652f\u51fa\u3002<\/li>\n<li><strong>\u7af6\u722d\u5c0d\u624b\u884c\u52d5\uff1a<\/strong> \u65b0\u9032\u5165\u8005\u3001\u50f9\u683c\u6230\u6216\u7a4d\u6975\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/li>\n<li><strong> \u6280\u8853\u7834\u58de\uff1a<\/strong> \u65b0\u6280\u8853\u4f7f\u73fe\u6709\u7522\u54c1\u904e\u6642\u3002<\/li>\n<li><strong> \u6cd5\u5f8b\/\u6cd5\u898f\u98a8\u96aa\uff1a<\/strong> \u66f4\u56b4\u683c\u7684\u5408\u898f\u8981\u6c42\u6216\u8cbf\u6613\u653f\u7b56\u7684\u8b8a\u52d5\u3002<\/li>\n<\/ul>\n<p><strong> \u8003\u8a66\u63d0\u793a\uff1a<\/strong> \u5a01\u8105\u662f\u5916\u90e8\u56e0\u7d20\u3002\u4e0d\u8981\u5c07\u5167\u90e8\u5f31\u9ede\u5217\u70ba\u5a01\u8105\u3002\u4f8b\u5982\uff0c\u201c\u6211\u5011\u7684\u54e1\u5de5\u672a\u53d7\u8a13\u7df4\u201d\u662f\u4e00\u9805\u5f31\u9ede\uff0c\u201c\u7af6\u722d\u5c0d\u624b\u6b63\u5728\u6316\u89d2\u6211\u5011\u7684\u54e1\u5de5\u201d\u5247\u662f\u4e00\u9805\u5a01\u8105\u3002<\/p>\n<h2> \u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20 \ud83d\udd04<\/h2>\n<p> SWOT\u5206\u6790\u8003\u8a66\u4e2d\u6700\u5e38\u898b\u7684\u932f\u8aa4\u4e4b\u4e00\u662f\u56e0\u7d20\u5206\u985e\u932f\u8aa4\u3002\u70ba\u78ba\u4fdd\u6e96\u78ba\u6027\uff0c\u4f60\u5fc5\u9808\u56b4\u683c\u61c9\u7528\u5167\u90e8\u8207\u5916\u90e8\u7684\u7be9\u9078\u6a19\u6e96\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u56e0\u7d20\u985e\u578b<\/th>\n<th>\u63a7\u5236\u7a0b\u5ea6<\/th>\n<th>SWOT\u985e\u5225<\/th>\n<th>\u7bc4\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5167\u90e8<\/strong><\/td>\n<td>\u9ad8\u63a7\u5236<\/td>\n<td>\u512a\u52e2<\/td>\n<td>\u5c08\u6709\u6f14\u7b97\u6cd5<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5167\u90e8<\/strong><\/td>\n<td>\u9ad8\u63a7\u5236<\/td>\n<td>\u5f31\u9ede<\/td>\n<td>\u904e\u6642\u7684\u4eba\u529b\u8cc7\u6e90\u8edf\u9ad4<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5916\u90e8<\/strong><\/td>\n<td>\u7121\u63a7\u5236<\/td>\n<td>\u6a5f\u6703<\/td>\n<td>\u65b0\u51fa\u53e3\u5e02\u5834\u958b\u653e<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5916\u90e8<\/strong><\/td>\n<td>\u7121\u63a7\u5236<\/td>\n<td>\u5a01\u8105<\/td>\n<td>\u4f9b\u61c9\u93c8\u4e2d\u65b7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5728\u6e96\u5099\u8003\u8a66\u6642\uff0c\u8acb\u7df4\u7fd2\u5c07\u60c5\u5883\u9032\u884c\u5206\u985e\u3002\u5982\u679c\u4f60\u80fd\u6b63\u78ba\u6a19\u793a\u4e00\u500b\u56e0\u7d20\uff0c\u5c31\u5c55\u73fe\u4e86\u5c0d\u6230\u7565\u7ba1\u7406\u7406\u8ad6\u7684\u57fa\u672c\u7406\u89e3\u3002\u9019\u7a2e\u5340\u5206\u5f80\u5f80\u5c31\u662f\u53ca\u683c\u5206\u6578\u8207\u9802\u5c16\u5206\u6578\u4e4b\u9593\u7684\u5dee\u5225\u3002<\/p>\n<h2>\u5efa\u69cb\u77e9\u9663 \ud83d\udccb<\/h2>\n<p>\u4e00\u65e6\u4f60\u8fa8\u8b58\u51fa\u56db\u500b\u8981\u7d20\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5c07\u5b83\u5011\u7d44\u7e54\u6210\u77e9\u9663\u3002\u9019\u7a2e\u8996\u89ba\u5316\u5448\u73fe\u80fd\u5feb\u901f\u8a55\u4f30\u6230\u7565\u74b0\u5883\u3002\u96d6\u7136\u7c21\u55ae\uff0c\u4f46\u77e9\u9663\u662f\u66f4\u8907\u96dc\u6230\u7565\u898f\u5283\u7684\u57fa\u790e\u3002<\/p>\n<h3>\u9010\u6b65\u5efa\u69cb<\/h3>\n<ol>\n<li><strong>\u6536\u96c6\u8cc7\u6599\uff1a<\/strong>\u4f7f\u7528\u5167\u90e8\u5831\u544a\u3001\u5e02\u5834\u7814\u7a76\u8207\u7af6\u722d\u5c0d\u624b\u5206\u6790\u3002\u4e0d\u8981\u4f9d\u8cf4\u5047\u8a2d\u3002<\/li>\n<li><strong>\u8166\u529b\u6fc0\u76ea\uff1a<\/strong>\u5217\u51fa\u6bcf\u500b\u8c61\u9650\u7684\u6240\u6709\u6f5b\u5728\u56e0\u7d20\u3002\u4e0d\u8981\u7acb\u5373\u7be9\u9078\uff1b\u6578\u91cf\u6703\u5e36\u4f86\u8cea\u7684\u63d0\u5347\u3002<\/li>\n<li><strong>\u5206\u985e\uff1a<\/strong>\u6839\u64da\u5167\u90e8\/\u5916\u90e8\u539f\u5247\uff0c\u5c07\u6e05\u55ae\u5206\u985e\u70ba\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u8207\u5a01\u8105\u3002<\/li>\n<li><strong>\u512a\u5148\u6392\u5e8f\uff1a<\/strong>\u4e26\u975e\u6240\u6709\u56e0\u7d20\u90fd\u540c\u7b49\u91cd\u8981\u3002\u70ba\u6bcf\u500b\u8c61\u9650\u9078\u51fa\u4e09\u5230\u4e94\u500b\u6700\u91cd\u8981\u7684\u9805\u76ee\u3002<\/li>\n<li><strong>\u6aa2\u8996\uff1a<\/strong>\u6aa2\u67e5\u662f\u5426\u6709\u91cd\u8907\u3002\u78ba\u4fdd\u4e00\u500b\u56e0\u7d20\u4e0d\u6703\u51fa\u73fe\u5728\u5169\u500b\u985e\u5225\u4e2d\uff08\u4f8b\u5982\uff0c\u4e0d\u8981\u5c07\u300c\u9ad8\u6210\u672c\u300d\u540c\u6642\u5217\u70ba\u52a3\u52e2\u8207\u5a01\u8105\uff09\u3002<\/li>\n<\/ol>\n<p><strong>\u8003\u8a66\u63d0\u793a\uff1a<\/strong>\u8003\u5b98\u7d93\u5e38\u63d0\u4f9b\u4e00\u500b\u5305\u542b\u5927\u91cf\u4e8b\u5be6\u7684\u6848\u4f8b\u7814\u7a76\u3002\u4f60\u7684\u4efb\u52d9\u662f\u5f9e\u96dc\u8a0a\u4e2d\u7be9\u9078\u51fa\u91cd\u9ede\u3002\u5c08\u6ce8\u65bc\u76f4\u63a5\u5f71\u97ff\u6230\u7565\u53ef\u884c\u6027\u7684\u4e8b\u5be6\u3002\u7121\u95dc\u7d30\u7bc0\u53ea\u662f\u5e72\u64fe\u9805\u3002<\/p>\n<h2>\u6230\u7565\u542b\u7fa9\uff1aTOWS\u77e9\u9663 \ud83e\udde9<\/h2>\n<p>\u57fa\u672c\u7684SWOT\u5206\u6790\u662f\u63cf\u8ff0\u6027\u7684\u3002\u5b83\u544a\u8a34\u4f60\u76ee\u524d\u8655\u65bc\u4ec0\u9ebc\u4f4d\u7f6e\u3002\u8981\u56de\u7b54\u9ad8\u968e\u8003\u8a66\u554f\u984c\uff0c\u4f60\u5fc5\u9808\u9032\u5165\u898f\u7bc4\u6027\u968e\u6bb5\u3002\u9019\u6b63\u662fTOWS\u77e9\u9663\u767c\u63ee\u4f5c\u7528\u4e4b\u8655\u3002\u5b83\u6d89\u53ca\u5c07\u5167\u90e8\u56e0\u7d20\u8207\u5916\u90e8\u56e0\u7d20\u914d\u5c0d\uff0c\u4ee5\u7522\u751f\u7b56\u7565\u3002<\/p>\n<h3>\u56db\u500b\u6230\u7565\u8c61\u9650<\/h3>\n<ul>\n<li><strong>SO\u7b56\u7565\uff08\u6700\u5927\u5316-\u6700\u5927\u5316\uff09\uff1a<\/strong>\u904b\u7528\u512a\u52e2\u4f86\u6700\u5927\u5316\u6a5f\u6703\u3002\u9019\u662f\u4e00\u7a2e\u7a4d\u6975\u64f4\u5f35\u3002\u7bc4\u4f8b\uff1a\u5229\u7528\u5f37\u5927\u7684\u54c1\u724c\uff08S\uff09\u9032\u5165\u65b0\u5e02\u5834\uff08O\uff09\u3002<\/li>\n<li><strong>WO\u7b56\u7565\uff08\u6700\u5c0f\u5316-\u6700\u5927\u5316\uff09\uff1a<\/strong>\u5229\u7528\u6a5f\u6703\u4f86\u514b\u670d\u52a3\u52e2\u3002\u9019\u662f\u4e00\u7a2e\u8f49\u578b\u7b56\u7565\u3002\u7bc4\u4f8b\uff1a\u5229\u7528\u65b0\u6280\u8853\uff08O\uff09\u4f86\u6539\u5584\u904e\u6642\u7684\u57fa\u790e\u8a2d\u65bd\uff08W\uff09\u3002<\/li>\n<li><strong>ST\u7b56\u7565\uff08\u6700\u5927\u5316-\u6700\u5c0f\u5316\uff09\uff1a<\/strong>\u904b\u7528\u512a\u52e2\u4f86\u6700\u5c0f\u5316\u5a01\u8105\u3002\u9019\u662f\u4e00\u7a2e\u9632\u79a6\u7b56\u7565\u3002\u7bc4\u4f8b\uff1a\u5229\u7528\u73fe\u91d1\u5132\u5099\uff08S\uff09\u4f86\u61c9\u5c0d\u7d93\u6fdf\u8870\u9000\uff08T\uff09\u3002<\/li>\n<li><strong>WT\u7b56\u7565\uff08\u6700\u5c0f\u5316-\u6700\u5c0f\u5316\uff09\uff1a<\/strong>\u6700\u5c0f\u5316\u52a3\u52e2\u4e26\u907f\u958b\u5a01\u8105\u3002\u9019\u662f\u4e00\u7a2e\u751f\u5b58\u7b56\u7565\u3002\u7bc4\u4f8b\uff1a\u964d\u4f4e\u6210\u672c\uff08W\uff09\u4ee5\u6e1b\u5c11\u5c0d\u5229\u7387\u4e0a\u5347\u7684\u66b4\u9732\uff08T\uff09\u3002<\/li>\n<\/ul>\n<p>\u5728\u8003\u8a66\u4e2d\uff0c\u5982\u679c\u88ab\u8981\u6c42\u63a8\u85a6\u7b56\u7565\uff0c\u4f60\u5fc5\u9808\u5c07\u5efa\u8b70\u8207SWOT\u56e0\u7d20\u9023\u7d50\u8d77\u4f86\u3002\u50cf\u300c\u589e\u52a0\u884c\u92b7\u300d\u9019\u6a23\u7684\u901a\u7528\u7b56\u7565\u5f88\u8584\u5f31\u3002\u800c\u50cf\u300c\u5229\u7528\u6211\u5011\u9ad8\u5ba2\u6236\u7559\u5b58\u7387\uff08S\uff09\u4f86\u61c9\u5c0d\u65b0\u7af6\u722d\u5c0d\u624b\u9032\u5165\uff08T\uff09\u300d\u9019\u6a23\u7684\u7b56\u7565\u5247\u5f88\u5f37\u3002<\/p>\n<h2>\u5e38\u898b\u7684\u8003\u8a66\u9677\u9631 \u26a0\ufe0f<\/h2>\n<p>\u5373\u4f7f\u77e5\u8b58\u8c50\u5bcc\u7684\u61c9\u8a66\u8005\u4e5f\u53ef\u80fd\u56e0\u7279\u5b9a\u932f\u8aa4\u800c\u5931\u5206\u3002\u4e86\u89e3\u9019\u4e9b\u9677\u9631\u5c07\u6709\u52a9\u65bc\u4f60\u5728\u8a55\u4f30\u904e\u7a0b\u4e2d\u907f\u958b\u5b83\u5011\u3002<\/p>\n<ul>\n<li><strong>\u6df7\u6dc6\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20\uff1a<\/strong> \u5982\u524d\u6240\u8ff0\uff0c\u9019\u662f\u6700\u5e38\u898b\u7684\u932f\u8aa4\u3002\u8acb\u78ba\u4fdd\u4f60\u7684\u5206\u985e\u56b4\u683c\u660e\u78ba\u3002<\/li>\n<li><strong>\u904e\u65bc\u6a21\u7cca\uff1a<\/strong> \u907f\u514d\u4f7f\u7528\u300c\u826f\u597d\u7ba1\u7406\u300d\u6216\u300c\u7d93\u6fdf\u4e0d\u4f73\u300d\u7b49\u6a21\u7cca\u7528\u8a9e\u3002\u61c9\u5177\u9ad4\u8aaa\u660e\uff1a\u4f8b\u5982\u300c\u7d93\u9a57\u8c50\u5bcc\u7684\u9818\u5c0e\u5718\u968a\u300d\u6216\u300c\u95dc\u9375\u7522\u696d\u7684\u7d93\u6fdf\u8870\u9000\u300d\u3002<\/li>\n<li><strong>\u5ffd\u8996\u74b0\u5883\u56e0\u7d20\uff1a<\/strong> \u4e0d\u8981\u5c07\u516c\u53f8\u5b64\u7acb\u5206\u6790\u3002\u7522\u696d\u80cc\u666f\u5177\u6709\u91cd\u5927\u5f71\u97ff\u3002<\/li>\n<li><strong>\u5c07\u75c7\u72c0\u7576\u4f5c\u539f\u56e0\uff1a<\/strong> \u300c\u5229\u6f64\u4f4e\u300d\u662f\u4e00\u7a2e\u75c7\u72c0\u3002\u5f31\u9ede\u53ef\u80fd\u662f\u300c\u9ad8\u71df\u904b\u6210\u672c\u300d\u3002\u61c9\u627e\u51fa\u6839\u672c\u539f\u56e0\u3002<\/li>\n<li><strong>\u907a\u5fd8\u672a\u4f86\uff1a<\/strong> SWOT \u4e0d\u50c5\u662f\u5c0d\u7576\u4e0b\u7684\u77ac\u9593\u63cf\u7e6a\uff0c\u66f4\u8457\u773c\u65bc\u672a\u4f86\u7b56\u7565\u3002\u6a5f\u6703\u8207\u5a01\u8105\u5fc5\u9808\u5177\u5099\u524d\u77bb\u6027\u3002<\/li>\n<\/ul>\n<h2>\u5be6\u52d9\u61c9\u7528\u60c5\u5883 \ud83c\udfe2<\/h2>\n<p>\u70ba\u978f\u56fa\u4f60\u7684\u7406\u89e3\uff0c\u8acb\u601d\u8003\u6b64\u5206\u6790\u5982\u4f55\u61c9\u7528\u65bc\u8003\u8a66\u4e2d\u5e38\u898b\u7684\u5047\u8a2d\u60c5\u5883\uff1a\u4e00\u5bb6\u50b3\u7d71\u5be6\u9ad4\u66f8\u5e97\u9762\u81e8\u96fb\u5b50\u5546\u52d9\u7684\u5d1b\u8d77\u3002<\/p>\n<h3>\u5167\u90e8\u5206\u6790<\/h3>\n<ul>\n<li><strong>\u512a\u52e2\uff1a<\/strong> \u5f37\u5927\u7684\u793e\u5340\u5f71\u97ff\u529b\u8207\u5c08\u696d\u7684\u54e1\u5de5\u5718\u968a\u3002<\/li>\n<li><strong>\u52a3\u52e2\uff1a<\/strong> 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