{"id":1758,"date":"2026-03-26T16:45:52","date_gmt":"2026-03-26T16:45:52","guid":{"rendered":"https:\/\/www.ez-knowledge.com\/tw\/analyze-external-threats-swat-analysis\/"},"modified":"2026-03-26T16:45:52","modified_gmt":"2026-03-26T16:45:52","slug":"analyze-external-threats-swat-analysis","status":"publish","type":"post","link":"https:\/\/www.ez-knowledge.com\/tw\/analyze-external-threats-swat-analysis\/","title":{"rendered":"\u8d85\u8d8a\u5167\u90e8\u56e0\u7d20\uff1a\u5982\u4f55\u6709\u6548\u5206\u6790SWOT\u4e2d\u7684\u5916\u90e8\u5a01\u8105"},"content":{"rendered":"<p>\u6230\u7565\u898f\u5283\u901a\u5e38\u662f\u4e00\u7a2e\u5167\u7701\u7684\u7df4\u7fd2\u3002\u7d44\u7e54\u6703\u5411\u5167\u5be9\u8996\u81ea\u8eab\u7684\u512a\u52e2\u8207\u52a3\u52e2\u3002\u7136\u800c\uff0c\u50c5\u5c08\u6ce8\u65bc\u5167\u90e8\u80fd\u529b\u7684SWOT\u5206\u6790\uff0c\u6703\u4f7f\u4f01\u696d\u9762\u81e8\u5916\u90e8\u4e0d\u53ef\u9810\u6e2c\u529b\u91cf\u7684\u5a01\u8105\u3002<strong>\u5a01\u8105<\/strong>\u9019\u500b\u8c61\u9650\u7d93\u5e38\u88ab\u5ffd\u8996\uff0c\u6216\u50c5\u88ab\u8996\u70ba\u4e00\u9577\u4e32\u8ca0\u9762\u4e8b\u9805\u7684\u6cdb\u6cdb\u5217\u8868\u3002\u8981\u771f\u6b63\u978f\u56fa\u7af6\u722d\u512a\u52e2\uff0c\u4f60\u5fc5\u9808\u8d85\u8d8a\u5167\u90e8\u56e0\u7d20\uff0c\u56b4\u8b39\u5730\u5206\u6790\u5916\u90e8\u5a01\u8105\u3002<\/p>\n<p>\u672c\u6307\u5357\u63d0\u4f9b\u4e86\u4e00\u7a2e\u7d50\u69cb\u5316\u7684\u65b9\u6cd5\uff0c\u7528\u65bc\u8b58\u5225\u3001\u5206\u985e\u548c\u6e1b\u8f15\u5916\u90e8\u98a8\u96aa\u3002\u900f\u904e\u4e86\u89e3\u7d44\u7e54\u5916\u90e8\u7684\u74b0\u5883\uff0c\u4f60\u53ef\u4ee5\u5c07SWOT\u5f9e\u4e00\u4efd\u975c\u614b\u6587\u4ef6\u8f49\u8b8a\u70ba\u52d5\u614b\u7684\u98a8\u96aa\u7ba1\u7406\u5de5\u5177\u3002\u6211\u5011\u5c07\u63a2\u8a0e\u5404\u7a2e\u6846\u67b6\u3001\u5177\u9ad4\u7684\u5a01\u8105\u985e\u5225\uff0c\u4ee5\u53ca\u5728\u4e0d\u4f9d\u8cf4\u5c08\u6709\u8edf\u4ef6\u7684\u60c5\u6cc1\u4e0b\u6536\u96c6\u6b64\u985e\u60c5\u5831\u7684\u5be6\u7528\u65b9\u6cd5\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic illustrating how to analyze external threats in SWOT analysis, featuring PESTLE framework icons (Political, Economic, Social, Technological, Legal, Environmental) and Porter's Five Forces diagram (New Entrants, Supplier Power, Buyer Power, Substitutes, Competitive Rivalry), with a 2x2 Impact vs Probability threat prioritization matrix, all rendered in thick-outline sketch style with warm color palette on 16:9 layout for strategic planning and risk management guidance\" decoding=\"async\" src=\"https:\/\/www.ez-knowledge.com\/wp-content\/uploads\/2026\/03\/swot-external-threats-analysis-infographic-pestle-porters-five-forces.jpg\"\/><\/figure>\n<\/div>\n<h2>\u7406\u89e3\u5916\u90e8\u74b0\u5883 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vs. \u88ab\u52d5\u61c9\u5c0d\uff1a<\/strong>\u65e9\u671f\u8b58\u5225\u5a01\u8105\uff0c\u53ef\u4fc3\u9032\u6230\u7565\u6027\u6e96\u5099\uff0c\u800c\u975e\u5728\u5371\u6a5f\u767c\u751f\u6642\u75b2\u65bc\u61c9\u4ed8\u3002<\/li>\n<li><strong>\u8cc7\u6e90\u914d\u7f6e\uff1a<\/strong>\u4e86\u89e3\u98a8\u96aa\u6240\u5728\uff0c\u6709\u52a9\u65bc\u5c07\u9810\u7b97\u8207\u4eba\u529b\u8cc7\u6e90\u512a\u5148\u914d\u7f6e\u65bc\u9ad8\u5f71\u97ff\u529b\u7684\u9818\u57df\u3002<\/li>\n<li><strong>\u6230\u7565\u4e00\u81f4\u6027\uff1a<\/strong>\u5b83\u78ba\u4fdd\u4f60\u7684\u512a\u52e2\u8207\u5e02\u5834\u73fe\u5be6\u76f8\u7b26\uff0c\u907f\u514d\u5c07\u8cc7\u6e90\u6295\u5165\u9010\u6f38\u8870\u9000\u7684\u9818\u57df\u3002<\/li>\n<li><strong>\u6295\u8cc7\u8005\u4fe1\u5fc3\uff1a<\/strong>\u6e05\u695a\u5c55\u793a\u5c0d\u5916\u90e8\u98a8\u96aa\u7684\u7406\u89e3\uff0c\u80fd\u589e\u5f37\u5229\u76ca\u76f8\u95dc\u8005\u8207\u5408\u4f5c\u5925\u4f34\u7684\u4fe1\u4efb\u3002<\/li>\n<\/ul>\n<h2>\u6846\u67b6\u4e00\uff1aPESTLE\u5206\u6790\u6cd5\uff0c\u7528\u65bc\u5b8f\u89c0\u56e0\u7d20 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\u9060\u8ddd\u5de5\u4f5c\u8da8\u52e2\u6216\u5065\u5eb7\u610f\u8b58\u7684\u63d0\u5347\u53ef\u80fd\u6253\u4e82\u50b3\u7d71\u5546\u696d\u6a21\u5f0f\u3002<\/li>\n<\/ul>\n<h3> \u6280\u8853\u56e0\u7d20 \ud83d\udcf1<\/h3>\n<p> \u6280\u8853\u5f80\u5f80\u662f\u6700\u5177\u7834\u58de\u6027\u7684\u529b\u91cf\u3002\u5b83\u5275\u9020\u6a5f\u6703\uff0c\u4f46\u5c0d\u672a\u80fd\u9069\u61c9\u8005\u4e5f\u5e36\u4f86\u91cd\u5927\u5a01\u8105\u3002<\/p>\n<ul>\n<li><strong> \u843d\u4f0d\uff1a<\/strong> \u5feb\u901f\u7684\u5275\u65b0\u53ef\u80fd\u4f7f\u73fe\u6709\u7522\u54c1\u6216\u670d\u52d9\u4e00\u591c\u4e4b\u9593\u904e\u6642\u3002<\/li>\n<li><strong> \u7db2\u7d61\u5b89\u5168\u98a8\u96aa\uff1a<\/strong> \u653b\u64ca\u624b\u6bb5\u65e5\u76ca\u8907\u96dc\uff0c\u5a01\u8105\u5230\u8cc7\u6599\u5b8c\u6574\u6027\u548c\u8072\u8b7d\u3002<\/li>\n<li><strong> \u81ea\u52d5\u5316\uff1a<\/strong> \u4f7f\u7528\u5148\u9032\u81ea\u52d5\u5316\u7684\u7af6\u722d\u5c0d\u624b\u53ef\u80fd\u5927\u5e45\u58d3\u4f4e\u5b9a\u50f9\u6216\u986f\u8457\u63d0\u5347\u6548\u7387\u3002<\/li>\n<li><strong> \u9818\u57df\u885d\u64ca\uff1a<\/strong> \u4f7f\u7528\u65b0\u6280\u8853\u7684\u65b0\u9032\u5165\u8005\u53ef\u4ee5\u7e5e\u904e\u50b3\u7d71\u7522\u696d\u969c\u7919\u3002<\/li>\n<\/ul>\n<h3> \u6cd5\u5f8b\u56e0\u7d20 \u2696\ufe0f<\/h3>\n<p> \u6cd5\u5f8b\u9650\u5236\u8207\u653f\u6cbb\u56e0\u7d20\u4e26\u884c\uff0c\u4f46\u5c08\u6ce8\u65bc\u6cd5\u5f8b\u689d\u6587\u8207\u8a34\u8a1f\u3002<\/p>\n<ul>\n<li><strong> \u5408\u898f\u6210\u672c\uff1a<\/strong> \u9075\u5b88\u884c\u696d\u7279\u5b9a\u6cd5\u898f\u9700\u8981\u5728\u7cfb\u7d71\u8207\u57f9\u8a13\u4e0a\u6295\u5165\u8cc7\u91d1\u3002<\/li>\n<li><strong> \u8a34\u8a1f\uff1a<\/strong> \u77e5\u8b58\u7522\u6b0a\u722d\u8b70\u6216\u96c6\u9ad4\u8a34\u8a1f\u53ef\u80fd\u8017\u76e1\u8cc7\u6e90\u3002<\/li>\n<li><strong>\u52de\u52d5\u6cd5\u898f\uff1a<\/strong> \u6700\u4f4e\u5de5\u8cc7\u6216\u5de5\u6703\u6cd5\u898f\u7684\u8b8a\u52d5\u6703\u5f71\u97ff\u4eba\u529b\u8cc7\u6e90\u7ba1\u7406\u3002<\/li>\n<\/ul>\n<h3>\u74b0\u5883\u56e0\u7d20 \ud83c\udf31<\/h3>\n<p> \u74b0\u5883\u8b70\u984c\u65e5\u76ca\u6210\u70ba\u4f01\u696d\u6301\u7e8c\u7d93\u71df\u8207\u8072\u8b7d\u7684\u6838\u5fc3\u3002<\/p>\n<ul>\n<li><strong>\u6c23\u5019\u8b8a\u9077\uff1a<\/strong> \u6975\u7aef\u5929\u6c23\u4e8b\u4ef6\u53ef\u80fd\u6253\u4e82\u4f9b\u61c9\u93c8\u8207\u5be6\u9ad4\u904b\u4f5c\u3002<\/li>\n<li><strong>\u8cc7\u6e90\u77ed\u7f3a\uff1a<\/strong> \u6c34\u6216\u80fd\u6e90\u4f86\u6e90\u7684\u6709\u9650\u7372\u53d6\u6703\u5f71\u97ff\u751f\u7522\u3002<\/li>\n<li><strong>\u5ee2\u68c4\u7269\u7ba1\u7406\uff1a<\/strong> \u5ee2\u68c4\u7269\u8655\u7f6e\u7684\u66f4\u56b4\u683c\u898f\u5247\u53ef\u80fd\u589e\u52a0\u71df\u904b\u6210\u672c\u3002<\/li>\n<\/ul>\n<h2>\u67b6\u69cb 2\uff1a\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u5206\u6790\u7522\u696d\u52d5\u614b \ud83d\udd0d<\/h2>\n<p>\u96d6\u7136 PESTLE \u6db5\u84cb\u5b8f\u89c0\u74b0\u5883\uff0c\u4f46\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u5247\u805a\u7126\u65bc\u5373\u6642\u7684\u7522\u696d\u74b0\u5883\u3002\u6b64\u67b6\u69cb\u6709\u52a9\u65bc\u8b58\u5225\u60a8\u7279\u5b9a\u7522\u696d\u7684\u7af6\u722d\u6fc0\u70c8\u7a0b\u5ea6\u8207\u5229\u6f64\u6f5b\u529b\u3002<\/p>\n<h3>1. \u65b0\u9032\u5165\u8005\u7684\u5a01\u8105 \ud83d\udeaa<\/h3>\n<p>\u65b0\u7af6\u722d\u8005\u9032\u5165\u5e02\u5834\u6709\u591a\u5bb9\u6613\uff1f\u9032\u5165\u9580\u6abb\u4f4e\u6703\u6301\u7e8c\u5e36\u4f86\u50f9\u683c\u6230\u8207\u5e02\u5834\u98fd\u548c\u7684\u5a01\u8105\u3002<\/p>\n<ul>\n<li><strong>\u8cc7\u672c\u9700\u6c42\uff1a<\/strong> \u8d77\u696d\u6210\u672c\u4f4e\u6703\u5438\u5f15\u66f4\u591a\u7af6\u722d\u8005\u3002<\/li>\n<li><strong>\u6cd5\u898f\u969c\u7919\uff1a<\/strong> \u6240\u9700\u8a31\u53ef\u8b49\u8f03\u5c11\uff0c\u4ee3\u8868\u5e02\u5834\u9032\u5165\u8f03\u5bb9\u6613\u3002<\/li>\n<li><strong>\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff1a<\/strong> \u5ba2\u6236\u5fe0\u8aa0\u5ea6\u4f4e\uff0c\u4f7f\u65b0\u9032\u8005\u80fd\u8fc5\u901f\u6436\u4f54\u5e02\u5834\u4efd\u984d\u3002<\/li>\n<\/ul>\n<h3>2. \u4f9b\u61c9\u5546\u7684\u8b70\u50f9\u80fd\u529b \ud83e\udd1d<\/h3>\n<p>\u82e5\u60a8\u7684\u4f9b\u61c9\u5546\u5177\u5099\u5f37\u5927\u5f71\u97ff\u529b\uff0c\u4fbf\u80fd\u6c7a\u5b9a\u50f9\u683c\u8207\u689d\u4ef6\uff0c\u58d3\u7e2e\u60a8\u7684\u5229\u6f64\u7a7a\u9593\u3002<\/p>\n<ul>\n<li><strong>\u4f9b\u61c9\u5546\u96c6\u4e2d\u5ea6\uff1a<\/strong> \u82e5\u4f9b\u61c9\u5546\u6578\u91cf\u5c11\uff0c\u4ed6\u5011\u7684\u6b0a\u529b\u5c31\u66f4\u5927\u3002<\/li>\n<li><strong>\u8f49\u63db\u6210\u672c\uff1a<\/strong> \u66f4\u63db\u4f9b\u61c9\u5546\u7684\u6210\u672c\u9ad8\uff0c\u4f7f\u60a8\u5c0d\u73fe\u6709\u5ee0\u5546\u7522\u751f\u4f9d\u8cf4\u3002<\/li>\n<li><strong>\u66ff\u4ee3\u539f\u6599\uff1a<\/strong> \u7f3a\u4e4f\u66ff\u4ee3\u6750\u6599\u6703\u589e\u52a0\u4f9b\u61c9\u5546\u7684\u8ac7\u5224\u512a\u52e2\u3002<\/li>\n<\/ul>\n<h3>3. \u8cb7\u65b9\u7684\u8b70\u50f9\u80fd\u529b \ud83d\uded2<\/h3>\n<p>\u5177\u6709\u9ad8\u8bae\u4ef7\u80fd\u529b\u7684\u5ba2\u6237\u53ef\u4ee5\u8981\u6c42\u66f4\u4f4e\u7684\u4ef7\u683c\u6216\u66f4\u9ad8\u8d28\u91cf\uff0c\u4ece\u800c\u964d\u4f4e\u60a8\u7684\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<ul>\n<li><strong>\u50f9\u683c\u654f\u611f\u5ea6\uff1a<\/strong>\u5c0d\u50f9\u683c\u8b8a\u52d5\u9ad8\u5ea6\u654f\u611f\u7684\u5ba2\u6236\u69cb\u6210\u5a01\u8105\u3002<\/li>\n<li><strong>\u5927\u6279\u91cf\u63a1\u8cfc\uff1a<\/strong>\u5927\u5ba2\u6236\u53ef\u4ee5\u8ac7\u5224\u7372\u5f97\u986f\u8457\u6298\u6263\u3002<\/li>\n<li><strong>\u7522\u54c1\u5dee\u7570\u5316\uff1a<\/strong>\u5982\u679c\u60a8\u7684\u7522\u54c1\u5df2\u5546\u54c1\u5316\uff0c\u8cb7\u65b9\u53ef\u4ee5\u8f15\u6613\u8f49\u63db\u3002<\/li>\n<\/ul>\n<h3>4. \u66ff\u4ee3\u7522\u54c1\u7684\u5a01\u8105 \ud83d\udd04<\/h3>\n<p>\u66ff\u4ee3\u54c1\u4e26\u975e\u76f4\u63a5\u7af6\u722d\u5c0d\u624b\uff0c\u800c\u662f\u89e3\u6c7a\u540c\u4e00\u554f\u984c\u7684\u5176\u4ed6\u65b9\u6848\u3002<\/p>\n<ul>\n<li><strong>\u6027\u50f9\u6bd4\uff1a<\/strong>\u5982\u679c\u66ff\u4ee3\u54c1\u63d0\u4f9b\u66f4\u597d\u7684\u50f9\u503c\uff0c\u5ba2\u6236\u5c07\u8f49\u5411\u4f7f\u7528\u3002<\/li>\n<li><strong>\u8f49\u63db\u6210\u672c\uff1a<\/strong>\u8f49\u63db\u5230\u5176\u4ed6\u9078\u64c7\u7684\u6210\u672c\u8f03\u4f4e\uff0c\u6703\u589e\u52a0\u5a01\u8105\u3002<\/li>\n<li><strong>\u4fbf\u5229\u6027\uff1a<\/strong>\u5982\u679c\u66ff\u4ee3\u54c1\u66f4\u70ba\u4fbf\u5229\uff0c\u5c07\u6703\u4f54\u64da\u5e02\u5834\u4efd\u984d\u3002<\/li>\n<\/ul>\n<h3>5. \u7af6\u722d\u5c0d\u624b\u7684\u6fc0\u70c8\u7af6\u722d \ud83e\udd4a<\/h3>\n<p>\u7af6\u722d\u7684\u6fc0\u70c8\u7a0b\u5ea6\u6c7a\u5b9a\u4e86\u7dad\u6301\u5e02\u5834\u5730\u4f4d\u6240\u9700\u4ed8\u51fa\u7684\u52aa\u529b\u7a0b\u5ea6\u3002<\/p>\n<ul>\n<li><strong>\u7af6\u722d\u5c0d\u624b\u6578\u91cf\uff1a<\/strong>\u7af6\u722d\u5c0d\u624b\u8d8a\u591a\uff0c\u7b56\u7565\u8d8a\u5177\u653b\u64ca\u6027\u3002<\/li>\n<li><strong>\u7522\u696d\u6210\u9577\u7387\uff1a<\/strong>\u6210\u9577\u7de9\u6162\u8feb\u4f7f\u4f01\u696d\u70ba\u73fe\u6709\u5e02\u5834\u4efd\u984d\u800c\u7af6\u722d\u3002<\/li>\n<li><strong>\u7522\u54c1\u540c\u8cea\u5316\uff1a<\/strong>\u985e\u4f3c\u7522\u54c1\u5c0e\u81f4\u4ee5\u50f9\u683c\u70ba\u57fa\u790e\u7684\u7af6\u722d\u3002<\/li>\n<\/ul>\n<h2>\u8b58\u5225\u7279\u5b9a\u5e02\u5834\u98a8\u96aa \ud83d\udcc9<\/h2>\n<p>\u8d85\u8d8a\u6846\u67b6\u4e4b\u5916\uff0c\u7279\u5b9a\u985e\u578b\u7684\u5a01\u8105\u7d93\u5e38\u56f0\u64fe\u7d44\u7e54\u3002\u5c0d\u9019\u4e9b\u5a01\u8105\u9032\u884c\u5206\u985e\uff0c\u6709\u52a9\u65bc\u660e\u78ba\u8cac\u4efb\u6b78\u5c6c\uff0c\u4ee5\u5236\u5b9a\u6e1b\u7de9\u7b56\u7565\u3002<\/p>\n<h3>\u4f9b\u61c9\u93c8\u8106\u5f31\u6027<\/h3>\n<ul>\n<li>\u88fd\u9020\u4f9d\u8cf4\u55ae\u4e00\u5730\u7406\u5340\u57df\u3002<\/li>\n<li>\u5c0d\u95dc\u9375\u7d44\u4ef6\u7684\u55ae\u4e00\u4f86\u6e90\u4f9b\u61c9\u5546\u7522\u751f\u4f9d\u8cf4\u3002<\/li>\n<li>\u5168\u7403\u52d5\u76ea\u671f\u9593\u7684\u7269\u6d41\u74f6\u9838\u3002<\/li>\n<\/ul>\n<h3>\u8ca1\u52d9\u4e0d\u7a69\u5b9a<\/h3>\n<ul>\n<li>\u9ad8\u8ca0\u50b5\u6b0a\u76ca\u6bd4\u7387\u9650\u5236\u4e86\u9748\u6d3b\u6027\u3002<\/li>\n<li>\u66b4\u9732\u65bc\u6ce2\u52d5\u6027\u5f37\u7684\u5916\u532f\u5e02\u5834\u3002<\/li>\n<li>\u5b63\u7bc0\u6027\u8870\u9000\u671f\u9593\u7684\u6d41\u52d5\u6027\u554f\u984c\u3002<\/li>\n<\/ul>\n<h3>\u8072\u8b7d\u98a8\u96aa<\/h3>\n<ul>\n<li>\u8ca0\u9762\u793e\u4ea4\u5a92\u9ad4\u60c5\u7dd2\u8fc5\u901f\u8513\u5ef6\u3002<\/li>\n<li>\u8207\u6709\u722d\u8b70\u7684\u5408\u4f5c\u4f19\u4f34\u6216\u4f9b\u61c9\u5546\u7684\u95dc\u4fc2\u3002<\/li>\n<li>\u8cc7\u6599\u5916\u6d29\u5c0e\u81f4\u5ba2\u6236\u4fe1\u4efb\u5ea6\u4e0b\u964d\u3002<\/li>\n<\/ul>\n<h2>\u7af6\u722d\u5a01\u8105\u5206\u6790 \ud83c\udfc6<\/h2>\n<p>\u7af6\u722d\u5c0d\u624b\u662f\u6700\u660e\u986f\u7684\u5916\u90e8\u5a01\u8105\u3002\u7136\u800c\uff0c\u5206\u6790\u5fc5\u9808\u8d85\u8d8a\u4ed6\u5011\u76ee\u524d\u7684\u884c\u52d5\uff0c\u4e26\u95dc\u6ce8\u4ed6\u5011\u53ef\u80fd<em>\u80fd\u5920<\/em>\u505a\u5230\u7684\u4e8b\u3002<\/p>\n<h3>\u76f4\u63a5\u7af6\u722d\u5c0d\u624b<\/h3>\n<p>\u9019\u4e9b\u662f\u5411\u76f8\u540c\u5ba2\u6236\u7fa4\u63d0\u4f9b\u985e\u4f3c\u7522\u54c1\u7684\u4f01\u696d\u3002\u5206\u6790\u4ed6\u5011\u7684\u5b9a\u50f9\u3001\u884c\u92b7\u652f\u51fa\u548c\u7522\u54c1\u767c\u5c55\u8def\u7dda\u5716\u3002<\/p>\n<ul>\n<li>\u4ed6\u5011\u662f\u5426\u6b63\u5728\u63a8\u51fa\u4e00\u9805\u65b0\u529f\u80fd\uff0c\u4f7f\u4f60\u7684\u7522\u54c1\u904e\u6642\uff1f<\/li>\n<li>\u4ed6\u5011\u662f\u5426\u6b63\u5728\u6536\u8cfc\u5c0f\u578b\u4f01\u696d\u4ee5\u64f4\u5927\u5e02\u5834\u4f54\u6709\u7387\uff1f<\/li>\n<li>\u4ed6\u5011\u7684\u5206\u92b7\u7ba1\u9053\u662f\u5426\u6b63\u5728\u64f4\u5f35\u81f3\u4f60\u7684\u5e02\u5834\u5340\u57df\uff1f<\/li>\n<\/ul>\n<h3>\u9593\u63a5\u7af6\u722d\u5c0d\u624b<\/h3>\n<p>\u9019\u4e9b\u516c\u53f8\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u89e3\u6c7a\u76f8\u540c\u554f\u984c\u3002\u4f8b\u5982\uff0c\u8996\u8a0a\u6703\u8b70\u516c\u53f8\u8207\u822a\u7a7a\u516c\u53f8\u7af6\u722d\u5546\u52d9\u65c5\u884c\u6642\u9593\u3002<\/p>\n<ul>\n<li>\u8b58\u5225\u5ba2\u6236\u53ef\u80fd\u9078\u64c7\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u800c\u975e\u4f60\u7684\u6838\u5fc3\u7522\u54c1\u3002<\/li>\n<li>\u76e3\u63a7\u8207\u4f60\u884c\u696d\u76f8\u95dc\u7684\u9818\u57df\uff0c\u5c0b\u627e\u53ef\u80fd\u7522\u751f\u6ea2\u51fa\u6548\u61c9\u7684\u5275\u65b0\u3002<\/li>\n<li>\u8a55\u4f30\u5ba2\u6236\u7fd2\u6163\u662f\u5426\u6b63\u671d\u5411\u9019\u4e9b\u9593\u63a5\u89e3\u6c7a\u65b9\u6848\u8f49\u8b8a\u3002<\/li>\n<\/ul>\n<h3>\u65b0\u5e02\u5834\u9032\u5165\u8005<\/h3>\n<p>\u65b0\u5275\u516c\u53f8\u548c\u5927\u578b\u4f01\u696d\u96c6\u5718\u9032\u5165\u4f60\u7684\u9818\u57df\uff0c\u53ef\u80fd\u6253\u4e82\u65e2\u6709\u7684\u6b0a\u529b\u7d50\u69cb\u3002<\/p>\n<ul>\n<li>\u7559\u610f\u4f60\u884c\u696d\u4e2d\u7684\u98a8\u96aa\u6295\u8cc7\u8cc7\u91d1\u52d5\u5411\u3002<\/li>\n<li>\u76e3\u63a7\u975e\u50b3\u7d71\u53c3\u8207\u8005\u63d0\u4ea4\u7684\u5c08\u5229\u7533\u8acb\u3002<\/li>\n<li>\u8ffd\u8e64\u4f60\u884c\u696d\u7684\u62db\u8058\u8da8\u52e2\uff0c\u4ee5\u767c\u73fe\u65b0\u8208\u7684\u521d\u5275\u516c\u53f8\u3002<\/li>\n<\/ul>\n<h2>\u8cc7\u6599\u6536\u96c6\u8207\u76e3\u63a7\u7b56\u7565 \ud83d\udccb<\/h2>\n<p>\u4f60\u5982\u4f55\u5728\u4e0d\u4f7f\u7528\u6602\u8cb4\u5de5\u5177\u7684\u60c5\u6cc1\u4e0b\u6536\u96c6\u9019\u4e9b\u8cc7\u8a0a\uff1f\u9019\u500b\u904e\u7a0b\u4f9d\u8cf4\u65bc\u52e4\u52c9\u3001\u89c0\u5bdf\u8207\u7d50\u69cb\u5316\u8a62\u554f\u3002<\/p>\n<h3>\u7b2c\u4e00\u624b\u7814\u7a76\u65b9\u6cd5<\/h3>\n<ul>\n<li><strong>\u5ba2\u6236\u8a2a\u8ac7\uff1a<\/strong> \u8acb\u5ba2\u6236\u8aaa\u660e\u4ed6\u5011\u5c0d\u5e02\u5834\u6216\u7af6\u722d\u5c0d\u624b\u7684\u64d4\u6182\u662f\u4ec0\u9ebc\u3002<\/li>\n<li><strong> \u4f9b\u61c9\u5546\u5c0d\u8a71\uff1a<\/strong> \u4f9b\u61c9\u5546\u901a\u5e38\u5728\u65b0\u805e\u5831\u5c0e\u4e4b\u524d\u5c31\u5df2\u4e86\u89e3\u7522\u696d\u7684\u8b8a\u5316\u3002<\/li>\n<li><strong> \u54e1\u5de5\u53cd\u994b\uff1a<\/strong> \u4e00\u7dda\u54e1\u5de5\u901a\u5e38\u6700\u5148\u807d\u5230\u8b20\u8a00\u6216\u5bdf\u89ba\u8da8\u52e2\u3002<\/li>\n<\/ul>\n<h3> \u6b21\u8981\u7814\u7a76\u4f86\u6e90<\/h3>\n<ul>\n<li><strong> \u7522\u696d\u5831\u544a\uff1a<\/strong> \u5c0b\u627e\u77e5\u540d\u516c\u53f8\u767c\u5e03\u7684\u767d\u76ae\u66f8\u548c\u5e02\u5834\u7814\u7a76\u5831\u544a\u3002<\/li>\n<li><strong> \u8ca1\u52d9\u5831\u8868\uff1a<\/strong> \u5206\u6790\u516c\u958b\u7af6\u722d\u5c0d\u624b\u7684\u5e74\u5ea6\u5831\u544a\uff0c\u4ee5\u5224\u65b7\u5176\u7b56\u7565\u3002<\/li>\n<li><strong> \u653f\u5e9c\u51fa\u7248\u7269\uff1a<\/strong> \u4eba\u53e3\u666e\u67e5\u8cc7\u6599\u3001\u8cbf\u6613\u7d71\u8a08\u6578\u64da\u548c\u6cd5\u898f\u7533\u5831\u8cc7\u6599\u90fd\u662f\u516c\u958b\u8cc7\u6e90\u3002<\/li>\n<li><strong> \u65b0\u805e\u805a\u5408\u5668\uff1a<\/strong> \u70ba\u8207\u60a8\u7522\u696d\u548c\u7af6\u722d\u5c0d\u624b\u76f8\u95dc\u7684\u95dc\u9375\u8a5e\u8a2d\u5b9a\u63d0\u9192\u3002<\/li>\n<\/ul>\n<h2> \u5c07\u5a01\u8105\u878d\u5165\u7b56\u7565 \ud83d\udca1<\/h2>\n<p> 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\u627f\u8a8d\u5a01\u8105\u5b58\u5728\uff0c\u4f46\u6c7a\u5b9a\u6e1b\u8f15\u98a8\u96aa\u7684\u6210\u672c\u904e\u9ad8\u3002\u7bc4\u4f8b\uff1a\u63a5\u53d7\u5c0f\u5e45\u532f\u7387\u6ce2\u52d5\u3002<\/li>\n<li><strong> \u8f49\u79fb\uff1a<\/strong> \u5c07\u98a8\u96aa\u8f49\u79fb\u7d66\u7b2c\u4e09\u65b9\u3002\u7bc4\u4f8b\uff1a\u8cfc\u8cb7\u4fdd\u96aa\u6216\u5916\u5305\u3002<\/li>\n<li><strong> \u5229\u7528\uff1a<\/strong> \u5c07\u5a01\u8105\u8f49\u5316\u70ba\u6a5f\u6703\u3002\u7bc4\u4f8b\uff1a\u82e5\u7af6\u722d\u5c0d\u624b\u9000\u51fa\u5e02\u5834\uff0c\u5247\u53d6\u5f97\u5176\u5ba2\u6236\u3002<\/li>\n<\/ul>\n<h2> \u5916\u90e8\u5206\u6790\u4e2d\u7684\u5e38\u898b\u9677\u9631 \u26a0\ufe0f<\/h2>\n<p> \u5373\u4f7f\u4f7f\u7528\u6b63\u78ba\u7684\u6846\u67b6\uff0c\u5718\u968a\u5728\u5206\u6790\u5916\u90e8\u5a01\u8105\u6642\u4ecd\u5e38\u72af\u932f\u3002\u907f\u514d\u9019\u4e9b\u5e38\u898b\u932f\u8aa4\uff0c\u4ee5\u78ba\u4fdd\u6e96\u78ba\u6027\u3002<\/p>\n<h3> \u6a21\u7cca\u7684\u5a01\u8105\u5b9a\u7fa9<\/h3>\n<p>\u907f\u514d\u5217\u51fa\u300c\u7d93\u6fdf\u8870\u9000\u300d\u6216\u300c\u7af6\u722d\u300d\u4e4b\u985e\u7684\u5a01\u8105\u3002\u61c9\u5177\u9ad4\u8aaa\u660e\u3002<\/p>\n<ul>\n<li><strong>\u4e0d\u597d\uff1a<\/strong>\u300c\u901a\u8ca8\u81a8\u8139\u53ef\u80fd\u4e0a\u5347\u3002\u300d<\/li>\n<li><strong>\u597d\uff1a<\/strong>\u300c\u7531\u65bc\u4f9b\u61c9\u77ed\u7f3a\uff0c\u539f\u7269\u6599\u6210\u672c\u53ef\u80fd\u4e0a\u6f3215%\u3002\u300d<\/li>\n<\/ul>\n<h3>\u5ffd\u7565\u5fae\u5f31\u4fe1\u865f<\/h3>\n<p>\u95dc\u6ce8\u65b0\u805e\u6a19\u984c\uff0c\u4f46\u4e5f\u9700\u7559\u610f\u5fae\u5f31\u4fe1\u865f\u3002\u67d0\u570b\u7684\u4e00\u9805\u5c0f\u578b\u6cd5\u898f\u8b8a\u52d5\uff0c\u53ef\u80fd\u662f\u5168\u7403\u8f49\u8b8a\u7684\u524d\u5146\u3002<\/p>\n<h3>\u5167\u90e8\u504f\u898b<\/h3>\n<p>\u4e0d\u8981\u56e0\u70ba\u5a01\u8105\u8207\u4f60\u7684\u5167\u90e8\u6558\u4e8b\u76f8\u6096\u800c\u8f15\u7387\u5426\u5b9a\u3002\u82e5\u4f60\u7684\u5718\u968a\u6a02\u89c0\uff0c\u53ef\u80fd\u6703\u4f4e\u4f30\u5916\u90e8\u98a8\u96aa\u3002\u5206\u6790\u6642\u61c9\u9f13\u52f5\u4e0d\u540c\u610f\u898b\u3002<\/p>\n<h3>\u4e00\u6b21\u6027\u6d3b\u52d5<\/h3>\n<p>SWOT\u5206\u6790\u4e0d\u61c9\u50c5\u662f\u5e74\u5ea6\u6d3b\u52d5\u3002\u5916\u90e8\u5a01\u8105\u8b8a\u5316\u8fc5\u901f\uff0c\u61c9\u5efa\u7acb\u6bcf\u5b63\u6216\u6bcf\u6708\u66f4\u65b0\u5a01\u8105\u74b0\u5883\u7684\u4f8b\u884c\u6a5f\u5236\u3002<\/p>\n<h2>\u8868\u683c\uff1a\u5a01\u8105\u5f71\u97ff\u529b\u8207\u6a5f\u7387\u77e9\u9663 \ud83d\udcc9<\/h2>\n<p>\u4f7f\u7528\u6b64\u77e9\u9663\u4f86\u512a\u5148\u8655\u7406\u54ea\u4e9b\u5a01\u8105\u9700\u8981\u7acb\u5373\u95dc\u6ce8\uff0c\u54ea\u4e9b\u53ef\u6301\u7e8c\u76e3\u63a7\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6a5f\u7387<\/th>\n<th>\u4f4e\u5f71\u97ff<\/th>\n<th>\u9ad8\u5f71\u97ff<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u9ad8<\/strong><\/td>\n<td><em>\u76e3\u63a7<\/em><br \/>\u8655\u7406\u65e5\u5e38\u554f\u984c\u3002<\/td>\n<td><em>\u7acb\u5373\u884c\u52d5<\/em><br \/>\u9996\u8981\u4efb\u52d9\u3002\u9700\u8981\u5236\u5b9a\u7de9\u89e3\u8a08\u756b\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f4e<\/strong><\/td>\n<td><em>\u63a5\u53d7<\/em><br \/>\u5ffd\u7565\u6216\u50c5\u505a\u6700\u5c11\u8ffd\u8e64\u3002<\/td>\n<td><em>\u61c9\u8b8a\u8a08\u756b<\/em><br \/>\u6e96\u5099\u61c9\u5c0d\u63aa\u65bd\uff0c\u4f46\u4e0d\u8981\u6050\u614c\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u7d50\u8ad6<\/h2>\n<p>\u5916\u90e8\u5a01\u8105\u662f\u6230\u7565\u8a08\u756b\u7684\u96b1\u5f62\u6bba\u624b\u3002\u96d6\u7136\u5167\u90e8\u512a\u52e2\u6c7a\u5b9a\u4f60<em>\u80fd<\/em>\u505a\u4ec0\u9ebc\uff0c\u5916\u90e8\u5a01\u8105\u5247\u6c7a\u5b9a\u4f60<em>\u5fc5\u9808<\/em>\u751f\u5b58\u3002\u900f\u904e\u7cfb\u7d71\u6027\u5730\u61c9\u7528\u5982PESTLE\u548c\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u7b49\u6846\u67b6\uff0c\u4e26\u4fdd\u6301\u5c0d\u6578\u64da\u6536\u96c6\u7684\u56b4\u8b39\u614b\u5ea6\uff0c\u4f60\u4fbf\u80fd\u81ea\u4fe1\u5730\u61c9\u5c0d\u4e0d\u78ba\u5b9a\u6027\u3002<\/p>\n<p>\u8acb\u8a18\u4f4f\uff0c\u76ee\u6a19\u4e26\u975e\u6d88\u9664\u6240\u6709\u98a8\u96aa\uff0c\u800c\u662f\u5145\u5206\u7406\u89e3\u98a8\u96aa\uff0c\u4ee5\u4fbf\u6709\u6548\u7ba1\u7406\u3002\u5c07\u6b64\u5206\u6790\u878d\u5165\u4f60\u7684\u5b9a\u671f\u6230\u7565\u5faa\u74b0\u4e2d\u3002\u4fdd\u6301\u5a01\u8105\u6e05\u55ae\u7684\u66f4\u65b0\uff0c\u7d93\u5e38\u5be9\u67e5\uff0c\u4e26\u78ba\u4fdd\u4f60\u7684\u61c9\u5c0d\u8a08\u756b\u5177\u5099\u53ef\u57f7\u884c\u6027\u3002\u9019\u7a2e\u7d00\u5f8b\u80fd\u5c07\u5916\u90e8\u4e0d\u78ba\u5b9a\u6027\u5f9e\u5a01\u8105\u8f49\u5316\u70ba\u5546\u696d\u65b9\u7a0b\u5f0f\u4e2d\u53ef\u7ba1\u7406\u7684\u8b8a\u6578\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6230\u7565\u898f\u5283\u901a\u5e38\u662f\u4e00\u7a2e\u5167\u7701\u7684\u7df4\u7fd2\u3002\u7d44\u7e54\u6703\u5411\u5167\u5be9\u8996\u81ea\u8eab\u7684\u512a\u52e2\u8207\u52a3\u52e2&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u5916\u90e8\u5a01\u8105SWOT\u5206\u6790\u6307\u5357 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