{"id":1663,"date":"2026-03-27T01:44:34","date_gmt":"2026-03-27T01:44:34","guid":{"rendered":"https:\/\/www.ez-knowledge.com\/ja\/analyze-external-threats-swat-analysis\/"},"modified":"2026-03-27T01:44:34","modified_gmt":"2026-03-27T01:44:34","slug":"analyze-external-threats-swat-analysis","status":"publish","type":"post","link":"https:\/\/www.ez-knowledge.com\/ja\/analyze-external-threats-swat-analysis\/","title":{"rendered":"\u5185\u90e8\u8981\u56e0\u3092\u8d85\u3048\u3066\uff1aSWOT\u5206\u6790\u306b\u304a\u3051\u308b\u5916\u90e8\u8105\u5a01\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u6226\u7565\u7684\u8a08\u753b\u306f\u3057\u3070\u3057\u3070\u5185\u7701\u7684\u306a\u4f5c\u696d\u3067\u3042\u308b\u3002\u7d44\u7e54\u306f\u81ea\u3089\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5185\u9762\u3092\u898b\u3064\u3081\u308b\u3002\u3057\u304b\u3057\u3001\u5185\u90e8\u80fd\u529b\u306b\u306e\u307f\u7126\u70b9\u3092\u5f53\u3066\u308bSWOT\u5206\u6790\u3067\u306f\u3001\u7d44\u7e54\u306e\u58c1\u306e\u5916\u3067\u4f5c\u7528\u3059\u308b\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u8981\u56e0\u306b\u5bfe\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u8106\u5f31\u306a\u72b6\u614b\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<strong>\u8105\u5a01<\/strong>\u56db\u8c61\u9650\u306f\u3057\u3070\u3057\u3070\u7121\u8996\u3055\u308c\u305f\u308a\u3001\u5358\u306a\u308b\u60aa\u3044\u3053\u3068\u306e\u4e00\u822c\u7684\u306a\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3002\u771f\u306b\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5185\u90e8\u8981\u56e0\u3092\u8d8a\u3048\u3066\u3001\u5916\u90e8\u8105\u5a01\u3092\u53b3\u5bc6\u306b\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\u5916\u90e8\u30ea\u30b9\u30af\u306e\u7279\u5b9a\u3001\u5206\u985e\u3001\u8efd\u6e1b\u306e\u305f\u3081\u306e\u69cb\u9020\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3059\u308b\u3002\u7d44\u7e54\u306e\u5916\u5074\u306e\u72b6\u6cc1\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001SWOT\u3092\u9759\u7684\u306a\u6587\u66f8\u304b\u3089\u52d5\u7684\u306a\u30ea\u30b9\u30af\u7ba1\u7406\u30c4\u30fc\u30eb\u306b\u5909\u9769\u3067\u304d\u308b\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u5177\u4f53\u7684\u306a\u8105\u5a01\u306e\u30ab\u30c6\u30b4\u30ea\u3001\u72ec\u81ea\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u4f9d\u5b58\u305b\u305a\u306b\u3053\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u5b9f\u7528\u7684\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u63a2\u6c42\u3059\u308b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic illustrating how to analyze external threats in SWOT analysis, featuring PESTLE framework icons (Political, Economic, Social, Technological, Legal, Environmental) and Porter's Five Forces diagram (New Entrants, Supplier Power, Buyer Power, Substitutes, Competitive Rivalry), with a 2x2 Impact vs Probability threat prioritization matrix, all rendered in thick-outline sketch style with warm color palette on 16:9 layout for strategic planning and risk management guidance\" decoding=\"async\" src=\"https:\/\/www.ez-knowledge.com\/wp-content\/uploads\/2026\/03\/swot-external-threats-analysis-infographic-pestle-porters-five-forces.jpg\"\/><\/figure>\n<\/div>\n<h2>\u5916\u90e8\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b 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vs. 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\u539f\u6750\u6599\u3084\u52b4\u50cd\u529b\u306e\u30b3\u30b9\u30c8\u4e0a\u6607\u306f\u3001\u5229\u76ca\u7387\u3092\u5727\u8feb\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u91d1\u5229\uff1a<\/strong>\u91d1\u5229\u304c\u4e0a\u6607\u3059\u308b\u3068\u3001\u62e1\u5927\u3084\u55b6\u696d\u8cc7\u91d1\u306e\u501f\u308a\u5165\u308c\u30b3\u30b9\u30c8\u304c\u5897\u52a0\u3059\u308b\u3002<\/li>\n<li><strong>\u70ba\u66ff\u30ec\u30fc\u30c8\uff1a<\/strong>\u70ba\u66ff\u306e\u5909\u52d5\u306f\u3001\u8f38\u5165\u54c1\u306e\u30b3\u30b9\u30c8\u3084\u6d77\u5916\u5e02\u5834\u304b\u3089\u306e\u53ce\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u666f\u6c17\u5f8c\u9000\uff1a<\/strong>\u666f\u6c17\u306e\u60aa\u5316\u306f\u3001\u5fc5\u9808\u3067\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9700\u8981\u3092\u5168\u4f53\u7684\u306b\u6e1b\u5c11\u3055\u305b\u308b\u3002<\/li>\n<\/ul>\n<h3>\u793e\u4f1a\u7684\u8981\u56e0 \ud83d\udc65<\/h3>\n<p>\u793e\u4f1a\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u3084\u52b4\u50cd\u529b\u306e\u671f\u5f85\u3092\u5f62\u4f5c\u308b\u3002\u3053\u308c\u3089\u306e\u5909\u5316\u3092\u7121\u8996\u3059\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u95a2\u9023\u6027\u304c\u5931\u308f\u308c\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4eba\u53e3\u69cb\u9020\u306e\u5909\u5316\uff1a<\/strong>\u9ad8\u9f62\u5316\u3084\u79fb\u4f4f\u30d1\u30bf\u30fc\u30f3\u306e\u5909\u5316\u306f\u3001\u4eba\u6750\u306e\u78ba\u4fdd\u3084\u9867\u5ba2\u57fa\u76e4\u3092\u5909\u3048\u308b\u3002<\/li>\n<li><strong>\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\uff1a<\/strong>\u6301\u7d9a\u53ef\u80fd\u6027\u3084\u502b\u7406\u7684\u306a\u8abf\u9054\u3078\u306e\u30b7\u30d5\u30c8\u306f\u3001\u53e4\u304f\u306a\u3063\u305f\u5b9f\u8df5\u3092\u8ca0\u62c5\u306b\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\uff1a<\/strong>\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5065\u5eb7\u610f\u8b58\u306e\u9ad8\u307e\u308a\u306f\u3001\u5f93\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u6df7\u4e71\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<h3>\u6280\u8853\u7684\u8981\u56e0 \ud83d\udcf1<\/h3>\n<p>\u6280\u8853\u306f\u3057\u3070\u3057\u3070\u6700\u3082\u7834\u58ca\u7684\u306a\u8981\u56e0\u3067\u3042\u308b\u3002\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3059\u4e00\u65b9\u3067\u3001\u9069\u5fdc\u3067\u304d\u306a\u3044\u8005\u306b\u3068\u3063\u3066\u306f\u5927\u304d\u306a\u8105\u5a01\u3068\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u9673\u8150\u5316\uff1a<\/strong>\u6025\u901f\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u65e2\u5b58\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u6669\u3067\u9673\u8150\u5316\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30ea\u30b9\u30af\uff1a<\/strong>\u653b\u6483\u306e\u9ad8\u5ea6\u5316\u306f\u3001\u30c7\u30fc\u30bf\u306e\u6574\u5408\u6027\u3068\u4f01\u696d\u306e\u8a55\u5224\u3092\u8105\u304b\u3059\u3002<\/li>\n<li><strong>\u81ea\u52d5\u5316\uff1a<\/strong>\u9ad8\u5ea6\u306a\u81ea\u52d5\u5316\u3092\u6d3b\u7528\u3059\u308b\u7af6\u5408\u306f\u3001\u4fa1\u683c\u3092\u5f15\u304d\u4e0b\u3052\u308b\u304b\u3001\u52b9\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u7834\u58ca\uff1a<\/strong>\u65b0\u898f\u53c2\u5165\u8005\u304c\u9769\u65b0\u7684\u306a\u6280\u8853\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u696d\u754c\u306e\u969c\u58c1\u3092\u56de\u907f\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h3>\u6cd5\u7684\u8981\u56e0 \u2696\ufe0f<\/h3>\n<p>\u6cd5\u7684\u5236\u7d04\u306f\u653f\u6cbb\u7684\u8981\u56e0\u3068\u4e26\u884c\u3057\u3066\u50cd\u304f\u304c\u3001\u7279\u306b\u6cd5\u4ee4\u3084\u8a34\u8a1f\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30b3\u30b9\u30c8\uff1a<\/strong>\u696d\u754c\u56fa\u6709\u306e\u898f\u5236\u306b\u6e96\u62e0\u3059\u308b\u306b\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u3084\u7814\u4fee\u3078\u306e\u6295\u8cc7\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/li>\n<li><strong>\u8a34\u8a1f\uff1a<\/strong> \u77e5\u7684\u8ca1\u7523\u306e\u7d1b\u4e89\u3084\u96c6\u56e3\u8a34\u8a1f\u306f\u3001\u8cc7\u6e90\u3092\u6d88\u8017\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong> \u52b4\u50cd\u6cd5\uff1a<\/strong> \u6700\u4f4e\u8cc3\u91d1\u3084\u52b4\u50cd\u7d44\u5408\u306e\u898f\u5236\u306e\u5909\u66f4\u306f\u3001\u4eba\u6750\u7ba1\u7406\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/li>\n<\/ul>\n<h3> \u74b0\u5883\u8981\u56e0 \ud83c\udf31<\/h3>\n<p> \u74b0\u5883\u554f\u984c\u306f\u3001\u4f01\u696d\u306e\u7d99\u7d9a\u53ef\u80fd\u6027\u3068\u8a55\u5224\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u4e2d\u5fc3\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li><strong> \u6c17\u5019\u5909\u52d5\uff1a<\/strong> \u6975\u7aef\u306a\u5929\u5019\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3084\u7269\u7406\u7684\u306a\u696d\u52d9\u3092\u6df7\u4e71\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong> \u30ea\u30bd\u30fc\u30b9\u306e\u67af\u6e07\uff1a<\/strong> \u6c34\u3084\u30a8\u30cd\u30eb\u30ae\u30fc\u6e90\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u9650\u3089\u308c\u308b\u3068\u3001\u751f\u7523\u306b\u5f71\u97ff\u304c\u51fa\u308b\u3002<\/li>\n<li><strong> \u30ea\u30b5\u30a4\u30af\u30eb\u30fb\u5ec3\u68c4\u7269\u7ba1\u7406\uff1a<\/strong> \u5ec3\u68c4\u7269\u51e6\u7406\u306b\u95a2\u3059\u308b\u53b3\u683c\u306a\u898f\u5247\u306f\u3001\u904b\u7528\u30b3\u30b9\u30c8\u3092\u5897\u52a0\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<h2> \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\uff1a\u7523\u696d\u52d5\u614b\u306e\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790 \ud83d\udd0d<\/h2>\n<p>PESTLE\u306f\u30de\u30af\u30ed\u74b0\u5883\u3092\u30ab\u30d0\u30fc\u3059\u308b\u304c\u3001\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790\u306f\u76f4\u8fd1\u306e\u7523\u696d\u74b0\u5883\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u7279\u5b9a\u306e\u696d\u754c\u306b\u304a\u3051\u308b\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3068\u53ce\u76ca\u6027\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<h3>1. \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01 \ud83d\udeaa<\/h3>\n<p>\u65b0\u898f\u306e\u7af6\u5408\u304c\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u306e\u306f\u3069\u308c\u307b\u3069\u5bb9\u6613\u304b\uff1f\u53c2\u5165\u969c\u58c1\u304c\u4f4e\u3044\u3068\u3001\u4fa1\u683c\u6226\u4e89\u3084\u5e02\u5834\u306e\u98fd\u548c\u3068\u3044\u3046\u7d99\u7d9a\u7684\u306a\u8105\u5a01\u304c\u751f\u3058\u308b\u3002<\/p>\n<ul>\n<li><strong>\u8cc7\u91d1\u8981\u4ef6\uff1a<\/strong>\u521d\u671f\u8cbb\u7528\u304c\u4f4e\u3044\u3068\u3001\u7af6\u5408\u304c\u5897\u3048\u308b\u3002<\/li>\n<li><strong>\u898f\u5236\u4e0a\u306e\u969c\u58c1\uff1a<\/strong> \u5fc5\u8981\u306a\u8a31\u53ef\u304c\u5c11\u306a\u3051\u308c\u3070\u3001\u5e02\u5834\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5bb9\u6613\u306b\u306a\u308b\u3002<\/li>\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5fc3\uff1a<\/strong> \u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5fc3\u304c\u5f31\u3044\u3068\u3001\u65b0\u898f\u53c2\u5165\u8005\u304c\u7d20\u65e9\u304f\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u596a\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h3>2. \u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b \ud83e\udd1d<\/h3>\n<p>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u5f37\u3051\u308c\u3070\u3001\u4fa1\u683c\u3084\u6761\u4ef6\u3092\u6c7a\u5b9a\u3057\u3001\u5229\u76ca\u7387\u3092\u5727\u8feb\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u96c6\u4e2d\u5ea6\uff1a<\/strong> \u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u5c11\u306a\u3044\u5834\u5408\u3001\u5f7c\u3089\u306e\u529b\u304c\u5f37\u304f\u306a\u308b\u3002<\/li>\n<li><strong>\u5207\u308a\u66ff\u3048\u30b3\u30b9\u30c8\uff1a<\/strong> \u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3092\u5909\u66f4\u3059\u308b\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u3068\u3001\u73fe\u5728\u306e\u30d9\u30f3\u30c0\u30fc\u306b\u4f9d\u5b58\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/li>\n<li><strong>\u4ee3\u66ff\u7d20\u6750\uff1a<\/strong> \u4ee3\u66ff\u7d20\u6750\u304c\u306a\u3051\u308c\u3070\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\u304c\u9ad8\u307e\u308b\u3002<\/li>\n<\/ul>\n<h3>3. \u8cfc\u5165\u8005\u306e\u4ea4\u6e09\u529b \ud83d\uded2<\/h3>\n<p>\u9ad8\u3044\u4ea4\u6e09\u529b\u3092\u6301\u3064\u9867\u5ba2\u306f\u3001\u3088\u308a\u4f4e\u3044\u4fa1\u683c\u3084\u3088\u308a\u9ad8\u3044\u54c1\u8cea\u3092\u8981\u6c42\u3067\u304d\u3001\u3053\u308c\u306b\u3088\u308a\u3042\u306a\u305f\u306e\u53ce\u76ca\u6027\u304c\u4f4e\u4e0b\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4fa1\u683c\u611f\u53d7\u6027\uff1a<\/strong>\u4fa1\u683c\u5909\u52d5\u306b\u5bfe\u3057\u3066\u975e\u5e38\u306b\u654f\u611f\u306a\u9867\u5ba2\u306f\u3001\u8105\u5a01\u3092\u3082\u305f\u3089\u3059\u3002<\/li>\n<li><strong>\u5927\u91cf\u8cfc\u5165\uff1a<\/strong>\u5927\u53e3\u8cfc\u5165\u8005\u306f\u3001\u5927\u5e45\u306a\u5272\u5f15\u3092\u4ea4\u6e09\u3067\u304d\u308b\u3002<\/li>\n<li><strong>\u88fd\u54c1\u5dee\u5225\u5316\uff1a<\/strong>\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u5546\u54c1\u5316\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u8cfc\u5165\u8005\u306f\u7c21\u5358\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h3>4. \u4ee3\u66ff\u88fd\u54c1\u306e\u8105\u5a01 \ud83d\udd04<\/h3>\n<p>\u4ee3\u66ff\u54c1\u306f\u76f4\u63a5\u306e\u7af6\u5408\u76f8\u624b\u3067\u306f\u306a\u3044\u304c\u3001\u540c\u3058\u554f\u984c\u306b\u5bfe\u3059\u308b\u4ee3\u66ff\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4fa1\u683c\u6027\u80fd\u6bd4\uff1a<\/strong>\u4ee3\u66ff\u54c1\u304c\u3088\u308a\u9ad8\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001\u9867\u5ba2\u306f\u5207\u308a\u66ff\u3048\u308b\u3002<\/li>\n<li><strong>\u5207\u308a\u66ff\u3048\u30b3\u30b9\u30c8\uff1a<\/strong>\u4ee3\u66ff\u54c1\u306b\u5207\u308a\u66ff\u3048\u308b\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u307b\u3069\u3001\u8105\u5a01\u304c\u5897\u3059\u3002<\/li>\n<li><strong>\u5229\u4fbf\u6027\uff1a<\/strong>\u4ee3\u66ff\u54c1\u304c\u3088\u308a\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u5834\u5408\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>5. \u7af6\u4e89\u306e\u6fc0\u5316 \ud83e\udd4a<\/h3>\n<p>\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u304c\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u5730\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u52aa\u529b\u306e\u7a0b\u5ea6\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u7af6\u5408\u4f01\u696d\u306e\u6570\uff1a<\/strong>\u7af6\u5408\u4f01\u696d\u304c\u591a\u3044\u307b\u3069\u3001\u3088\u308a\u653b\u6483\u7684\u306a\u6226\u7565\u304c\u63a1\u3089\u308c\u308b\u3002<\/li>\n<li><strong>\u696d\u754c\u6210\u9577\uff1a<\/strong>\u6210\u9577\u304c\u920d\u3044\u3068\u3001\u4f01\u696d\u306f\u65e2\u5b58\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u4e89\u3046\u5fc5\u8981\u304c\u751f\u3058\u308b\u3002<\/li>\n<li><strong>\u88fd\u54c1\u306e\u5747\u8cea\u5316\uff1a<\/strong>\u985e\u4f3c\u3057\u305f\u88fd\u54c1\u306f\u4fa1\u683c\u7af6\u4e89\u3092\u5f15\u304d\u8d77\u3053\u3059\u3002<\/li>\n<\/ul>\n<h2>\u7279\u5b9a\u306e\u5e02\u5834\u30ea\u30b9\u30af\u306e\u7279\u5b9a \ud83d\udcc9<\/h2>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u8d85\u3048\u3066\u3001\u7279\u5b9a\u306e\u7a2e\u985e\u306e\u8105\u5a01\u304c\u7d44\u7e54\u3092\u60a9\u307e\u305b\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3053\u308c\u3089\u306e\u8105\u5a01\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u5bfe\u7b56\u306e\u8cac\u4efb\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u8106\u5f31\u6027<\/h3>\n<ul>\n<li>\u88fd\u9020\u306b\u5358\u4e00\u306e\u5730\u7406\u7684\u5730\u57df\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u91cd\u8981\u306a\u90e8\u54c1\u306e\u4f9b\u7d66\u306b\u5358\u4e00\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u4e16\u754c\u7684\u306a\u6df7\u4e71\u6642\u306b\u7269\u6d41\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u767a\u751f\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u8ca1\u52d9\u306e\u4e0d\u5b89\u5b9a\u6027<\/h3>\n<ul>\n<li>\u9ad8\u3044\u81ea\u5df1\u8cc7\u672c\u6bd4\u7387\u304c\u67d4\u8edf\u6027\u3092\u5236\u9650\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u5909\u52d5\u306e\u6fc0\u3057\u3044\u70ba\u66ff\u5e02\u5834\u3078\u306e\u66dd\u9732\u3002<\/li>\n<li>\u5b63\u7bc0\u7684\u306a\u9700\u8981\u6e1b\u9000\u671f\u306b\u304a\u3051\u308b\u6d41\u52d5\u6027\u306e\u554f\u984c\u3002<\/li>\n<\/ul>\n<h3>\u8a55\u5224\u30ea\u30b9\u30af<\/h3>\n<ul>\n<li>\u30cd\u30ac\u30c6\u30a3\u30d6\u306aSNS\u611f\u60c5\u304c\u6025\u901f\u306b\u5e83\u304c\u308b\u3002<\/li>\n<li>\u8ad6\u4e89\u306e\u4f59\u5730\u306e\u3042\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u306e\u95a2\u4fc2\u3002<\/li>\n<li>\u30c7\u30fc\u30bf\u6f0f\u6d29\u304c\u9867\u5ba2\u4fe1\u983c\u306e\u55aa\u5931\u3092\u5f15\u304d\u8d77\u3053\u3059\u3002<\/li>\n<\/ul>\n<h2>\u7af6\u4e89\u4e0a\u306e\u8105\u5a01\u5206\u6790 \ud83c\udfc6<\/h2>\n<p>\u7af6\u5408\u306f\u6700\u3082\u76ee\u7acb\u3064\u5916\u90e8\u8105\u5a01\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u5206\u6790\u306f\u5f7c\u3089\u304c\u4eca\u65e5\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u4ee5\u4e0a\u306b\u3001\u5f7c\u3089\u304c<em>\u3067\u304d\u308b<\/em>\u3053\u3068\u3092\u898b\u308b\u3053\u3068\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<h3>\u76f4\u63a5\u7684\u7af6\u5408<\/h3>\n<p>\u3053\u308c\u3089\u306f\u540c\u3058\u9867\u5ba2\u5c64\u306b\u985e\u4f3c\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3067\u3042\u308b\u3002\u4fa1\u683c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3001\u88fd\u54c1\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u5206\u6790\u3059\u308b\u3002<\/p>\n<ul>\n<li>\u5f7c\u3089\u306f\u81ea\u793e\u88fd\u54c1\u3092\u9673\u8150\u5316\u3055\u305b\u308b\u65b0\u3057\u3044\u6a5f\u80fd\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u5f7c\u3089\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u4e2d\u5c0f\u4f01\u696d\u3092\u8cb7\u53ce\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u5f7c\u3089\u306e\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u304c\u81ea\u793e\u306e\u9818\u57df\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<h3>\u9593\u63a5\u7684\u7af6\u5408<\/h3>\n<p>\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u540c\u3058\u554f\u984c\u3092\u7570\u306a\u308b\u65b9\u6cd5\u3067\u89e3\u6c7a\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u30d3\u30c7\u30aa\u4f1a\u8b70\u4f1a\u793e\u306f\u30d3\u30b8\u30cd\u30b9\u51fa\u5f35\u306e\u6642\u9593\u306e\u7372\u5f97\u306b\u304a\u3044\u3066\u822a\u7a7a\u4f1a\u793e\u3068\u7af6\u5408\u3059\u308b\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u304c\u81ea\u793e\u306e\u30b3\u30a2\u88fd\u54c1\u306e\u4ee3\u308f\u308a\u306b\u9078\u3076\u53ef\u80fd\u6027\u306e\u3042\u308b\u4ee3\u66ff\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3059\u308b\u3002<\/li>\n<li>\u81ea\u793e\u306e\u5468\u8fba\u7523\u696d\u306b\u304a\u3044\u3066\u3001\u6ce2\u53ca\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u3059\u308b\u3002<\/li>\n<li>\u9867\u5ba2\u306e\u7fd2\u6163\u304c\u3053\u308c\u3089\u306e\u9593\u63a5\u7684\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u3068\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u65b0\u898f\u5e02\u5834\u53c2\u5165\u8005<\/h3>\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u5927\u624b\u30b3\u30f3glomerate\u304c\u81ea\u793e\u306e\u5206\u91ce\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u306e\u968e\u5c64\u69cb\u9020\u304c\u5d29\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u81ea\u793e\u696d\u754c\u306b\u304a\u3051\u308b\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u306e\u8cc7\u91d1\u8abf\u9054\u3092\u6ce8\u8996\u3059\u308b\u3002<\/li>\n<li>\u4f1d\u7d71\u7684\u3067\u306a\u3044\u30d7\u30ec\u30a4\u30e4\u30fc\u304b\u3089\u306e\u7279\u8a31\u51fa\u9858\u3092\u76e3\u8996\u3059\u308b\u3002<\/li>\n<li>\u696d\u754c\u5185\u306e\u63a1\u7528\u52d5\u5411\u3092\u8ffd\u8de1\u3057\u3001\u65b0\u8208\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3092\u767a\u898b\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u30c7\u30fc\u30bf\u53ce\u96c6\u304a\u3088\u3073\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u6226\u7565 \ud83d\udccb<\/h2>\n<p>\u9ad8\u4fa1\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u308f\u305a\u306b\u3001\u3053\u306e\u60c5\u5831\u3092\u3069\u3046\u53ce\u96c6\u3059\u308b\u306e\u304b\uff1f\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u6ce8\u610f\u6df1\u3055\u3001\u89b3\u5bdf\u529b\u3001\u69cb\u9020\u7684\u306a\u5c0b\u554f\u306b\u4f9d\u5b58\u3059\u308b\u3002<\/p>\n<h3>\u4e00\u6b21\u8abf\u67fb\u624b\u6cd5<\/h3>\n<ul>\n<li><strong>\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff1a<\/strong> \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3001\u5e02\u5834\u3084\u7af6\u5408\u306b\u3064\u3044\u3066\u4f55\u304c\u5fc3\u914d\u304b\u3092\u5c0b\u306d\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u306e\u5bfe\u8a71\uff1a<\/strong> \u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001\u696d\u754c\u306e\u5909\u5316\u3092\u30cb\u30e5\u30fc\u30b9\u304c\u5831\u3058\u308b\u524d\u306b\u77e5\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/li>\n<li><strong>\u5f93\u696d\u54e1\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff1a<\/strong> \u524d\u7dda\u306e\u30b9\u30bf\u30c3\u30d5\u306f\u3001\u3057\u3070\u3057\u3070\u5642\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u6700\u521d\u306b\u8033\u306b\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3>\u4e8c\u6b21\u7684\u8abf\u67fb\u8cc7\u6599<\/h3>\n<ul>\n<li><strong>\u696d\u754c\u30ec\u30dd\u30fc\u30c8\uff1a<\/strong> \u4fe1\u983c\u3067\u304d\u308b\u4f01\u696d\u304b\u3089\u306e\u767d\u66f8\u3084\u5e02\u5834\u8abf\u67fb\u3092\u691c\u7d22\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u8ca1\u52d9\u8af8\u8868\uff1a<\/strong> \u516c\u958b\u3055\u308c\u3066\u3044\u308b\u7af6\u5408\u4f01\u696d\u306e\u5e74\u6b21\u5831\u544a\u66f8\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u653f\u5e9c\u51fa\u7248\u7269\uff1a<\/strong> \u4eba\u53e3\u8abf\u67fb\u30c7\u30fc\u30bf\u3001\u8cbf\u6613\u7d71\u8a08\u3001\u898f\u5236\u63d0\u51fa\u66f8\u985e\u306f\u516c\u958b\u8cc7\u6599\u3067\u3059\u3002<\/li>\n<li><strong>\u30cb\u30e5\u30fc\u30b9\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\uff1a<\/strong> \u81ea\u793e\u306e\u696d\u754c\u3084\u7af6\u5408\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30a2\u30e9\u30fc\u30c8\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<h2>\u8105\u5a01\u3092\u6226\u7565\u306b\u7d71\u5408\u3059\u308b \ud83d\udca1<\/h2>\n<p>\u8105\u5a01\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u7b2c\u4e00\u6b69\u306b\u3059\u304e\u307e\u305b\u3093\u3002\u4fa1\u5024\u306f\u305d\u306e\u6d1e\u5bdf\u3092\u884c\u52d5\u306b\u5909\u3048\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002SWOT\u5206\u6790\u306b\u304a\u3051\u308b\u8105\u5a01\u306f\u3001\u5bfe\u5fdc\u7b56\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0<\/h3>\n<p>\u6700\u3082\u6df1\u523b\u306a\u8105\u5a01\u306b\u57fa\u3065\u3044\u3066\u30b7\u30ca\u30ea\u30aa\u3092\u958b\u767a\u3057\u307e\u3057\u3087\u3046\u3002\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u304c\u9014\u7d76\u3057\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\u65b0\u3057\u3044\u898f\u5236\u304c\u53ef\u6c7a\u3055\u308c\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u5bfe\u7b56\u8a08\u753b\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u8efd\u6e1b vs. \u53d7\u5bb9<\/h3>\n<ul>\n<li><strong>\u8efd\u6e1b\uff1a<\/strong> \u8105\u5a01\u306e\u767a\u751f\u78ba\u7387\u307e\u305f\u306f\u5f71\u97ff\u3092\u4f4e\u6e1b\u3059\u308b\u305f\u3081\u306e\u884c\u52d5\u3092\u53d6\u308b\u3002\u4f8b\uff1a\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u591a\u69d8\u5316\u3002<\/li>\n<li><strong>\u53d7\u5bb9\uff1a<\/strong> \u8105\u5a01\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\u3092\u8a8d\u3081\u3064\u3064\u3001\u8efd\u6e1b\u306e\u30b3\u30b9\u30c8\u304c\u9ad8\u3059\u304e\u308b\u305f\u3081\u3001\u5bfe\u5fdc\u3057\u306a\u3044\u3053\u3068\u3092\u6c7a\u5b9a\u3059\u308b\u3002\u4f8b\uff1a\u5c0f\u3055\u306a\u70ba\u66ff\u5909\u52d5\u3092\u53d7\u3051\u5165\u308c\u308b\u3002<\/li>\n<li><strong>\u79fb\u8ee2\uff1a<\/strong> \u30ea\u30b9\u30af\u3092\u7b2c\u4e09\u8005\u306b\u79fb\u3059\u3002\u4f8b\uff1a\u4fdd\u967a\u306e\u8cfc\u5165\u3084\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u3002<\/li>\n<li><strong>\u6d3b\u7528\uff1a<\/strong> \u8105\u5a01\u3092\u6a5f\u4f1a\u306b\u5909\u3048\u308b\u3002\u4f8b\uff1a\u7af6\u5408\u304c\u5e02\u5834\u304b\u3089\u64a4\u9000\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u5916\u90e8\u5206\u6790\u306b\u304a\u3051\u308b\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74 \u26a0\ufe0f<\/h2>\n<p>\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u3063\u3066\u3082\u3001\u30c1\u30fc\u30e0\u306f\u5916\u90e8\u8105\u5a01\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u3057\u3070\u3057\u3070\u8aa4\u308a\u3092\u72af\u3057\u307e\u3059\u3002\u6b63\u78ba\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u4e00\u822c\u7684\u306a\u8aa4\u308a\u3092\u907f\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u66d6\u6627\u306a\u8105\u5a01\u306e\u5b9a\u7fa9<\/h3>\n<p>\u300c\u7d4c\u6e08\u306e\u4e0d\u6cc1\u300d\u3084\u300c\u7af6\u4e89\u300d\u306e\u3088\u3046\u306a\u8105\u5a01\u3092\u5217\u6319\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5177\u4f53\u7684\u306b\u8ff0\u3079\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><strong>\u60aa\u3044\u4f8b\uff1a<\/strong> 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vs. \u767a\u751f\u78ba\u7387\u30de\u30c8\u30ea\u30af\u30b9 \ud83d\udcc9<\/h2>\n<p>\u3053\u306e\u30de\u30c8\u30ea\u30af\u30b9\u3092\u4f7f\u3063\u3066\u3001\u3069\u306e\u8105\u5a01\u306b\u5373\u6642\u5bfe\u5fdc\u304c\u5fc5\u8981\u304b\u3001\u3069\u306e\u8105\u5a01\u306f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u6e08\u3080\u304b\u3092\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u767a\u751f\u78ba\u7387<\/th>\n<th>\u4f4e\u5f71\u97ff<\/th>\n<th>\u9ad8\u5f71\u97ff<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u9ad8<\/strong><\/td>\n<td><em>\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/em><br \/>\u901a\u5e38\u306e\u554f\u984c\u3092\u7ba1\u7406\u3059\u308b\u3002<\/td>\n<td><em>\u5373\u6642\u5bfe\u5fdc<\/em><br \/>\u6700\u512a\u5148\u3002\u7de9\u548c\u8a08\u753b\u304c\u5fc5\u8981\u3002<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f4e<\/strong><\/td>\n<td><em>\u53d7\u3051\u5165\u308c\u308b<\/em><br 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