{"id":1789,"date":"2026-03-26T02:06:44","date_gmt":"2026-03-26T02:06:44","guid":{"rendered":"https:\/\/www.ez-knowledge.com\/cn\/swot-analysis-exam-guide\/"},"modified":"2026-03-26T02:06:44","modified_gmt":"2026-03-26T02:06:44","slug":"swot-analysis-exam-guide","status":"publish","type":"post","link":"https:\/\/www.ez-knowledge.com\/cn\/swot-analysis-exam-guide\/","title":{"rendered":"\u6743\u5a01\u6982\u89c8\uff1a\u9996\u6b21\u8003\u8bd5\u524d\u4f60\u5fc5\u987b\u4e86\u89e3\u7684SWOT\u5206\u6790\u5168\u90e8\u5185\u5bb9"},"content":{"rendered":"<p>\u6218\u7565\u7ba1\u7406\u662f\u8bb8\u591a\u5546\u4e1a\u4e0e\u7ba1\u7406\u8bfe\u7a0b\u7684\u6838\u5fc3\u7ec4\u6210\u90e8\u5206\u3002\u5728\u7528\u4e8e\u8bc4\u4f30\u7ec4\u7ec7\u5730\u4f4d\u7684\u5404\u79cd\u6846\u67b6\u4e2d\uff0c\u5f88\u5c11\u6709\u50cfSWOT\u5206\u6790\u8fd9\u6837\u666e\u904d\u4e14\u57fa\u7840\u6027\u7684\u91cd\u8981\u5de5\u5177\u3002\u8be5\u5de5\u5177\u65e8\u5728\u8bc6\u522b\u53ef\u80fd\u5f71\u54cd\u7ec4\u7ec7\u6210\u529f\u4e0e\u5426\u7684\u5185\u90e8\u548c\u5916\u90e8\u56e0\u7d20\u3002\u5bf9\u4e8e\u51c6\u5907\u8ba4\u8bc1\u8003\u8bd5\u6216\u5b66\u672f\u8bc4\u4f30\u7684\u5b66\u751f\u800c\u8a00\uff0c\u7406\u89e3\u8fd9\u4e00\u6846\u67b6\u7684\u7ec6\u5fae\u5dee\u522b\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u8bb0\u4f4f\u56db\u4e2a\u5b57\u6bcd\uff0c\u66f4\u5728\u4e8e\u7406\u89e3\u7ec4\u7ec7\u80fd\u529b\u4e0e\u73af\u5883\u6761\u4ef6\u4e4b\u95f4\u7684\u76f8\u4e92\u4f5c\u7528\u3002<\/p>\n<p>\u672c\u6307\u5357\u5168\u9762\u89e3\u6790\u4e86SWOT\u5206\u6790\u3002\u5185\u5bb9\u6db5\u76d6\u5b9a\u4e49\u3001\u7ed3\u6784\u8981\u7d20\u3001\u6218\u7565\u5e94\u7528\u4ee5\u53ca\u8003\u8bd5\u73af\u5883\u4e0b\u7684\u5177\u4f53\u6ce8\u610f\u4e8b\u9879\u3002\u9605\u8bfb\u5b8c\u672c\u90e8\u5206\u5185\u5bb9\u540e\uff0c\u4f60\u5c06\u80fd\u591f\u6e05\u6670\u5730\u638c\u63e1\u5982\u4f55\u6784\u5efa\u3001\u89e3\u8bfb\u5e76\u6709\u6548\u8fd0\u7528\u8fd9\u4e00\u6846\u67b6\uff0c\u800c\u65e0\u9700\u4f9d\u8d56\u6cdb\u6cdb\u7684\u603b\u7ed3\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Marker illustration infographic explaining SWOT analysis framework for business exam preparation: four quadrants showing Strengths, Weaknesses, Opportunities, and Threats with internal vs external factors, TOWS strategic matrix combinations, and exam success checklist for strategic management students\" decoding=\"async\" src=\"https:\/\/www.ez-knowledge.com\/wp-content\/uploads\/2026\/03\/swot-analysis-exam-prep-infographic-marker-style.jpg\"\/><\/figure>\n<\/div>\n<h2>\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\ud83e\udd14<\/h2>\n<p>SWOT\u4ee3\u8868<strong>\u4f18\u52bf<\/strong>, <strong>\u52a3\u52bf<\/strong>, <strong>\u673a\u9047<\/strong>\uff0c\u4ee5\u53ca<strong>\u5a01\u80c1<\/strong>\u3002\u8fd9\u662f\u4e00\u79cd\u6218\u7565\u89c4\u5212\u6280\u672f\uff0c\u7528\u4e8e\u8bc4\u4f30\u9879\u76ee\u6216\u5546\u4e1a\u6d3b\u52a8\u7684\u8fd9\u56db\u4e2a\u8981\u7d20\u3002\u8be5\u6846\u67b6\u5e2e\u52a9\u7ec4\u7ec7\u8bc6\u522b\u5185\u90e8\u4f18\u52bf\u4ee5\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u4ee5\u53ca\u5185\u90e8\u7f3a\u9677\u6240\u9020\u6210\u7684\u969c\u788d\u3002\u540c\u65f6\uff0c\u5b83\u4e5f\u5411\u5916\u5ba1\u89c6\uff0c\u4ee5\u8bc6\u522b\u73af\u5883\u4e2d\u7684\u6709\u5229\u6761\u4ef6\u4ee5\u53ca\u53ef\u80fd\u5e26\u6765\u9ebb\u70e6\u7684\u5916\u90e8\u98ce\u9669\u3002<\/p>\n<ul>\n<li><strong>\u5185\u90e8\u56e0\u7d20\uff1a<\/strong> \u8fd9\u4e9b\u662f\u7ec4\u7ec7\u80fd\u591f\u63a7\u5236\u7684\u4e8b\u7269\u3002\u5305\u62ec\u8d44\u6e90\u3001\u6587\u5316\u3001\u6d41\u7a0b\u548c\u4eba\u5458\u3002<\/li>\n<li><strong>\u5916\u90e8\u56e0\u7d20\uff1a<\/strong> \u8fd9\u4e9b\u662f\u7ec4\u7ec7\u65e0\u6cd5\u63a7\u5236\u7684\u4e8b\u7269\u3002\u5305\u62ec\u5e02\u573a\u8d8b\u52bf\u3001\u7ecf\u6d4e\u72b6\u51b5\u3001\u76d1\u7ba1\u53d8\u5316\u4ee5\u53ca\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u52a8\u3002<\/li>\n<\/ul>\n<p>\u5728\u8003\u8bd5\u60c5\u5883\u4e2d\uff0c\u8003\u5b98\u901a\u5e38\u4f1a\u6d4b\u8bd5\u4f60\u533a\u5206\u5185\u90e8\u53ef\u6539\u53d8\u4e8b\u9879\u4e0e\u5916\u90e8\u9700\u9002\u5e94\u4e8b\u9879\u7684\u80fd\u529b\u3002\u4e00\u4e2a\u5e38\u89c1\u9519\u8bef\u662f\u5c06\u5916\u90e8\u5e02\u573a\u8d8b\u52bf\u8bef\u5224\u4e3a\u5185\u90e8\u4f18\u52bf\u3002\u5206\u7c7b\u7684\u51c6\u786e\u6027\u662f\u83b7\u5f97\u9ad8\u5206\u7684\u5173\u952e\u3002<\/p>\n<h2>\u56db\u5927\u652f\u67f1\u8be6\u89e3 \ud83e\uddf1<\/h2>\n<p>\u8981\u5728\u8bc4\u4f30\u4e2d\u53d6\u5f97\u4f18\u5f02\u6210\u7ee9\uff0c\u4f60\u5fc5\u987b\u7406\u89e3\u56db\u4e2a\u7ec4\u6210\u90e8\u5206\u7684\u5177\u4f53\u6807\u51c6\u3002\u6a21\u7cca\u7684\u56de\u7b54\u662f\u4e0d\u591f\u7684\uff0c\u4f60\u9700\u8981\u5c55\u73b0\u51fa\u5bf9\u6bcf\u4e2a\u8c61\u9650\u7684\u6df1\u5165\u7406\u89e3\u3002<\/p>\n<h3>1. \u4f18\u52bf\uff08S\uff09\ud83d\udcaa<\/h3>\n<p>\u4f18\u52bf\u662f\u5e2e\u52a9\u7ec4\u7ec7\u5b9e\u73b0\u76ee\u6807\u7684\u5185\u90e8\u5c5e\u6027\u3002\u5b83\u4eec\u662f\u5185\u90e8\u73af\u5883\u4e2d\u7684\u79ef\u6781\u65b9\u9762\u3002\u5728\u56de\u7b54\u8003\u8bd5\u95ee\u9898\u65f6\uff0c\u5e94\u81ea\u95ee\uff1a<em>\u6211\u4eec\u6bd4\u4efb\u4f55\u4eba\u90fd\u505a\u5f97\u66f4\u597d\u7684\u662f\u4ec0\u4e48\uff1f<\/em><\/p>\n<ul>\n<li><strong>\u6709\u5f62\u8d44\u4ea7\uff1a<\/strong>\u5148\u8fdb\u7684\u8bbe\u5907\u3001\u4f18\u8d8a\u7684\u5730\u7406\u4f4d\u7f6e\u6216\u4e13\u6709\u6280\u672f\u3002<\/li>\n<li><strong>\u4eba\u529b\u8d44\u6e90\uff1a<\/strong>\u9ad8\u7d20\u8d28\u7684\u5458\u5de5\u961f\u4f0d\u3001\u7ecf\u9a8c\u4e30\u5bcc\u7684\u7ba1\u7406\u56e2\u961f\u6216\u5f3a\u5927\u7684\u4f01\u4e1a\u6587\u5316\u3002<\/li>\n<li><strong>\u65e0\u5f62\u8d44\u4ea7\uff1a<\/strong>\u54c1\u724c\u58f0\u8a89\u3001\u4e13\u5229\u3001\u5546\u6807\u6216\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/li>\n<li><strong>\u6d41\u7a0b\u6548\u7387\uff1a<\/strong> \u7cbe\u76ca\u5236\u9020\u65b9\u6cd5\u6216\u4f18\u5316\u7684\u4f9b\u5e94\u94fe\u7269\u6d41\u3002<\/li>\n<\/ul>\n<p><strong> \u8003\u8bd5\u63d0\u793a\uff1a<\/strong> \u4f18\u52bf\u5fc5\u987b\u662f\u53ef\u6301\u7eed\u7684\u3002\u5982\u679c\u7ade\u4e89\u5bf9\u624b\u80fd\u591f\u8f7b\u6613\u590d\u5236\u5b83\uff0c\u90a3\u53ea\u662f\u6682\u65f6\u7684\u4f18\u52bf\uff0c\u800c\u975e\u6838\u5fc3\u4f18\u52bf\u3002\u533a\u5206\u6838\u5fc3\u80fd\u529b\u4e0e\u4e34\u65f6\u4f18\u52bf\u662f\u5e38\u89c1\u7684\u8003\u67e5\u70b9\u3002<\/p>\n<h3>2. \u5f31\u70b9 (W) \u26a0\ufe0f<\/h3>\n<p> \u5f31\u70b9\u662f\u7ec4\u7ec7\u76f8\u5bf9\u4e8e\u4ed6\u4eba\u5904\u4e8e\u4e0d\u5229\u5730\u4f4d\u7684\u5185\u90e8\u5c5e\u6027\u3002\u8fd9\u4e9b\u662f\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\uff0c\u540c\u65f6\u4e5f\u662f\u7ec4\u7ec7\u53ef\u4ee5\u63a7\u5236\u5e76\u52a0\u4ee5\u4fee\u590d\u6216\u7f13\u89e3\u7684\u65b9\u9762\u3002<\/p>\n<ul>\n<li><strong>\u8d44\u6e90\u7f3a\u4e4f\uff1a<\/strong> \u9884\u7b97\u6709\u9650\u3001\u6280\u672f\u8fc7\u65f6\u6216\u8d44\u672c\u4e0d\u8db3\u3002<\/li>\n<li><strong> \u6280\u80fd\u5dee\u8ddd\uff1a<\/strong> \u5728\u6570\u5b57\u8425\u9500\u6216\u6570\u636e\u5206\u6790\u7b49\u7279\u5b9a\u9886\u57df\u7f3a\u4e4f\u4e13\u4e1a\u80fd\u529b\u3002<\/li>\n<li><strong> \u8fd0\u8425\u95ee\u9898\uff1a<\/strong> \u5458\u5de5\u6d41\u5931\u7387\u9ad8\u3001\u5ba2\u6237\u670d\u52a1\u6d41\u7a0b\u5dee\u6216\u51b3\u7b56\u8fc7\u7a0b\u7f13\u6162\u3002<\/li>\n<li><strong> \u5e02\u573a\u5730\u4f4d\uff1a<\/strong> \u54c1\u724c\u8ba4\u77e5\u5ea6\u5f31\uff0c\u6216\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\u5e02\u573a\u4efd\u989d\u8f83\u5c0f\u3002<\/li>\n<\/ul>\n<p><strong> \u8003\u8bd5\u63d0\u793a\uff1a<\/strong> \u5206\u6790\u65f6\u8981\u8bda\u5b9e\u3002\u6307\u51fa\u5f31\u70b9\u5e76\u4e0d\u610f\u5473\u7740\u7ec4\u7ec7\u5931\u8d25\uff0c\u800c\u662f\u8868\u660e\u5b58\u5728\u9700\u8981\u7ba1\u7406\u7684\u5dee\u8ddd\u3002\u8003\u5b98\u4f1a\u5173\u6ce8\u5206\u6790\u4e2d\u7684\u81ea\u6211\u8ba4\u77e5\u80fd\u529b\u3002<\/p>\n<h3>3. \u673a\u9047 (O) \ud83d\ude80<\/h3>\n<p> \u673a\u9047\u662f\u5916\u90e8\u73af\u5883\u4e2d\u53ef\u7528\u6765\u63d0\u5347\u7ee9\u6548\u6216\u5b9e\u73b0\u589e\u957f\u7684\u673a\u4f1a\u3002\u8fd9\u4e9b\u673a\u4f1a\u4e0d\u7531\u7ec4\u7ec7\u63a7\u5236\uff0c\u4f46\u82e5\u7ec4\u7ec7\u51c6\u5907\u5145\u5206\uff0c\u4fbf\u53ef\u52a0\u4ee5\u5229\u7528\u3002\u8fd9\u6b63\u662f\u5916\u90e8\u73af\u5883\u4e0e\u5185\u90e8\u80fd\u529b\u4ea4\u6c47\u4e4b\u5904\u3002<\/p>\n<ul>\n<li><strong> \u5e02\u573a\u8d8b\u52bf\uff1a<\/strong> \u5bf9\u53ef\u6301\u7eed\u4ea7\u54c1\u7684\u9700\u6c42\u4e0d\u65ad\u589e\u957f\uff0c\u6216\u5411\u8fdc\u7a0b\u5de5\u4f5c\u6a21\u5f0f\u8f6c\u53d8\u3002<\/li>\n<li><strong> \u6cd5\u89c4\u53d8\u5316\uff1a<\/strong> \u6709\u5229\u4e8e\u7ec4\u7ec7\u5546\u4e1a\u6a21\u5f0f\u7684\u65b0\u6cd5\u89c4\uff0c\u6216\u5f00\u8f9f\u65b0\u5e02\u573a\u7684\u6cd5\u89c4\u3002<\/li>\n<li><strong> \u6280\u672f\u8fdb\u6b65\uff1a<\/strong> \u53ef\u964d\u4f4e\u6210\u672c\u6216\u63d0\u5347\u6548\u7387\u7684\u65b0\u8f6f\u4ef6\u6216\u5e73\u53f0\u3002<\/li>\n<li><strong> \u7ade\u4e89\u5bf9\u624b\u5931\u8bef\uff1a<\/strong> \u7ade\u4e89\u5bf9\u624b\u906d\u9047\u4e11\u95fb\u6216\u7834\u4ea7\uff0c\u4f1a\u7559\u4e0b\u7a7a\u767d\u5e02\u573a\u4f9b\u586b\u8865\u3002<\/li>\n<\/ul>\n<p><strong> \u8003\u8bd5\u63d0\u793a\uff1a<\/strong> \u53ea\u6709\u5f53\u7ec4\u7ec7\u5177\u5907\u80fd\u529b\u53bb\u628a\u63e1\u65f6\uff0c\u673a\u4f1a\u624d\u662f\u771f\u6b63\u7684\u673a\u4f1a\u3002\u5982\u679c\u4f60\u5217\u51fa\u4e00\u79cd\u8d8b\u52bf\uff0c\u4f46\u516c\u53f8\u7f3a\u4e4f\u884c\u52a8\u80fd\u529b\uff0c\u90a3\u4e48\u5728\u6218\u7565\u5c42\u9762\u5b83\u5c31\u4e0d\u662f\u4e00\u4e2a\u53ef\u884c\u7684\u673a\u4f1a\u3002<\/p>\n<h3>4. \u5a01\u80c1 (T) \ud83d\udee1\ufe0f<\/h3>\n<p> \u5a01\u80c1\u662f\u53ef\u80fd\u7ed9\u4f01\u4e1a\u5e26\u6765\u9ebb\u70e6\u7684\u5916\u90e8\u56e0\u7d20\u3002\u8fd9\u4e9b\u662f\u5fc5\u987b\u76d1\u63a7\u548c\u7ba1\u7406\u7684\u98ce\u9669\uff0c\u65e0\u8bba\u7ec4\u7ec7\u5185\u90e8\u72b6\u51b5\u5982\u4f55\uff0c\u5b83\u4eec\u90fd\u5b58\u5728\u3002<\/p>\n<ul>\n<li><strong> \u7ecf\u6d4e\u8870\u9000\uff1a<\/strong> \u7ecf\u6d4e\u8870\u9000\u3001\u901a\u8d27\u81a8\u80c0\u6216\u5229\u7387\u4e0a\u5347\u5f71\u54cd\u6d88\u8d39\u8005\u652f\u51fa\u3002<\/li>\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u52a8\uff1a<\/strong> \u65b0\u8fdb\u5165\u8005\u3001\u4ef7\u683c\u6218\u6216\u6fc0\u8fdb\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/li>\n<li><strong> \u6280\u672f\u98a0\u8986\uff1a<\/strong> \u65b0\u6280\u672f\u4f7f\u73b0\u6709\u4ea7\u54c1\u8fc7\u65f6\u3002<\/li>\n<li><strong> \u6cd5\u5f8b\/\u76d1\u7ba1\u98ce\u9669\uff1a<\/strong> \u66f4\u4e25\u683c\u7684\u5408\u89c4\u8981\u6c42\u6216\u8d38\u6613\u653f\u7b56\u7684\u53d8\u5316\u3002<\/li>\n<\/ul>\n<p><strong> \u8003\u8bd5\u63d0\u793a\uff1a<\/strong> \u5a01\u80c1\u662f\u5916\u90e8\u56e0\u7d20\u3002\u4e0d\u8981\u5c06\u5185\u90e8\u5f31\u70b9\u5217\u4e3a\u5a01\u80c1\u3002\u4f8b\u5982\uff0c\u201c\u6211\u4eec\u7684\u5458\u5de5\u672a\u7ecf\u57f9\u8bad\u201d\u662f\u5f31\u70b9\uff0c\u201c\u7ade\u4e89\u5bf9\u624b\u6b63\u5728\u6316\u8d70\u6211\u4eec\u7684\u5458\u5de5\u201d\u662f\u5a01\u80c1\u3002<\/p>\n<h2> \u5185\u90e8\u4e0e\u5916\u90e8\u56e0\u7d20 \ud83d\udd04<\/h2>\n<p> SWOT\u5206\u6790\u8003\u8bd5\u4e2d\u6700\u5e38\u89c1\u7684\u9519\u8bef\u4e4b\u4e00\u662f\u56e0\u7d20\u5206\u7c7b\u9519\u8bef\u3002\u4e3a\u786e\u4fdd\u51c6\u786e\u6027\uff0c\u4f60\u5fc5\u987b\u4e25\u683c\u5e94\u7528\u5185\u90e8\u4e0e\u5916\u90e8\u56e0\u7d20\u7684\u7b5b\u9009\u6807\u51c6\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th> \u56e0\u7d20\u7c7b\u578b<\/th>\n<th> \u63a7\u5236\u7a0b\u5ea6<\/th>\n<th> SWOT\u7c7b\u522b<\/th>\n<th> \u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong> \u5185\u90e8<\/strong><\/td>\n<td> \u9ad8\u63a7\u5236<\/td>\n<td> \u4f18\u52bf<\/td>\n<td> \u4e13\u6709\u7b97\u6cd5<\/td>\n<\/tr>\n<tr>\n<td><strong> \u5185\u90e8<\/strong><\/td>\n<td> \u9ad8\u63a7\u5236<\/td>\n<td> \u52a3\u52bf<\/td>\n<td> \u8fc7\u65f6\u7684\u4eba\u529b\u8d44\u6e90\u8f6f\u4ef6<\/td>\n<\/tr>\n<tr>\n<td><strong> \u5916\u90e8<\/strong><\/td>\n<td> \u65e0\u63a7\u5236<\/td>\n<td> \u673a\u4f1a<\/td>\n<td> \u65b0\u7684\u51fa\u53e3\u5e02\u573a\u5f00\u653e<\/td>\n<\/tr>\n<tr>\n<td><strong> \u5916\u90e8<\/strong><\/td>\n<td> \u65e0\u63a7\u5236<\/td>\n<td> \u5a01\u80c1<\/td>\n<td>\u4f9b\u5e94\u94fe\u4e2d\u65ad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5728\u5907\u8003\u65f6\uff0c\u7ec3\u4e60\u5bf9\u5404\u79cd\u60c5\u5883\u8fdb\u884c\u5206\u7c7b\u3002\u5982\u679c\u4f60\u80fd\u6b63\u786e\u6807\u6ce8\u4e00\u4e2a\u56e0\u7d20\uff0c\u5c31\u8868\u660e\u4f60\u5bf9\u6218\u7565\u7ba1\u7406\u7406\u8bba\u6709\u57fa\u672c\u7684\u7406\u89e3\u3002\u8fd9\u79cd\u533a\u5206\u5f80\u5f80\u51b3\u5b9a\u4e86\u4f60\u80fd\u5426\u901a\u8fc7\u8003\u8bd5\u4e0e\u53d6\u5f97\u9876\u5c16\u6210\u7ee9\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/p>\n<h2>\u6784\u5efa\u77e9\u9635 \ud83d\udccb<\/h2>\n<p>\u4e00\u65e6\u4f60\u786e\u5b9a\u4e86\u56db\u4e2a\u8981\u7d20\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5c06\u5b83\u4eec\u7ec4\u7ec7\u6210\u4e00\u4e2a\u77e9\u9635\u3002\u8fd9\u79cd\u53ef\u89c6\u5316\u5448\u73b0\u6709\u52a9\u4e8e\u5feb\u901f\u8bc4\u4f30\u6218\u7565\u683c\u5c40\u3002\u867d\u7136\u7b80\u5355\uff0c\u4f46\u77e9\u9635\u662f\u66f4\u590d\u6742\u6218\u7565\u89c4\u5212\u7684\u57fa\u7840\u3002<\/p>\n<h3>\u9010\u6b65\u6784\u5efa<\/h3>\n<ol>\n<li><strong>\u6536\u96c6\u6570\u636e\uff1a<\/strong>\u4f7f\u7528\u5185\u90e8\u62a5\u544a\u3001\u5e02\u573a\u8c03\u7814\u548c\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u3002\u4e0d\u8981\u4f9d\u8d56\u5047\u8bbe\u3002<\/li>\n<li><strong>\u5934\u8111\u98ce\u66b4\uff1a<\/strong>\u5217\u51fa\u6bcf\u4e2a\u8c61\u9650\u7684\u6240\u6709\u6f5c\u5728\u56e0\u7d20\u3002\u4e0d\u8981\u7acb\u5373\u7b5b\u9009\uff1b\u6570\u91cf\u5e26\u6765\u8d28\u91cf\u3002<\/li>\n<li><strong>\u5206\u7c7b\uff1a<\/strong>\u6839\u636e\u5185\u90e8\/\u5916\u90e8\u89c4\u5219\uff0c\u5c06\u5217\u8868\u5206\u4e3a\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\u3002<\/li>\n<li><strong>\u4f18\u5148\u6392\u5e8f\uff1a<\/strong>\u5e76\u975e\u6240\u6709\u56e0\u7d20\u90fd\u540c\u7b49\u91cd\u8981\u3002\u4e3a\u6bcf\u4e2a\u8c61\u9650\u9009\u62e9\u4e09\u5230\u4e94\u4e2a\u6700\u91cd\u8981\u7684\u9879\u76ee\u3002<\/li>\n<li><strong>\u590d\u67e5\uff1a<\/strong>\u68c0\u67e5\u662f\u5426\u6709\u91cd\u53e0\u3002\u786e\u4fdd\u4e00\u4e2a\u56e0\u7d20\u4e0d\u4f1a\u88ab\u5217\u5728\u4e24\u4e2a\u7c7b\u522b\u4e2d\uff08\u4f8b\u5982\uff0c\u4e0d\u8981\u5c06\u201c\u9ad8\u6210\u672c\u201d\u540c\u65f6\u5217\u4e3a\u52a3\u52bf\u548c\u5a01\u80c1\uff09\u3002<\/li>\n<\/ol>\n<p><strong>\u8003\u8bd5\u5c0f\u8d34\u58eb\uff1a<\/strong>\u8003\u5b98\u901a\u5e38\u4f1a\u63d0\u4f9b\u4e00\u4e2a\u5305\u542b\u5927\u91cf\u4e8b\u5b9e\u7684\u6848\u4f8b\u7814\u7a76\u3002\u4f60\u7684\u4efb\u52a1\u662f\u8fc7\u6ee4\u6389\u5e72\u6270\u4fe1\u606f\u3002\u4e13\u6ce8\u4e8e\u76f4\u63a5\u5f71\u54cd\u6218\u7565\u53ef\u884c\u6027\u7684\u4e8b\u5b9e\u3002\u65e0\u5173\u7ec6\u8282\u53ea\u662f\u5e72\u6270\u9879\u3002<\/p>\n<h2>\u6218\u7565\u610f\u4e49\uff1aTOWS\u77e9\u9635 \ud83e\udde9<\/h2>\n<p>\u57fa\u7840\u7684SWOT\u5206\u6790\u662f\u63cf\u8ff0\u6027\u7684\u3002\u5b83\u544a\u8bc9\u4f60\u76ee\u524d\u6240\u5904\u7684\u4f4d\u7f6e\u3002\u8981\u56de\u7b54\u66f4\u9ad8\u5c42\u6b21\u7684\u8003\u8bd5\u95ee\u9898\uff0c\u4f60\u5fc5\u987b\u8fdb\u5165\u9884\u6d4b\u6027\u9636\u6bb5\u3002\u8fd9\u5c31\u662fTOWS\u77e9\u9635\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u5b83\u901a\u8fc7\u5c06\u5185\u90e8\u56e0\u7d20\u4e0e\u5916\u90e8\u56e0\u7d20\u5339\u914d\uff0c\u6765\u751f\u6210\u6218\u7565\u3002<\/p>\n<h3>\u56db\u4e2a\u6218\u7565\u8c61\u9650<\/h3>\n<ul>\n<li><strong>SO\u7b56\u7565\uff08\u6700\u5927\u5316-\u6700\u5927\u5316\uff09\uff1a<\/strong>\u5229\u7528\u4f18\u52bf\u6765\u6700\u5927\u5316\u673a\u4f1a\u3002\u8fd9\u662f\u4e00\u79cd\u6fc0\u8fdb\u7684\u589e\u957f\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u5229\u7528\u5f3a\u5927\u7684\u54c1\u724c\uff08S\uff09\u8fdb\u5165\u65b0\u5e02\u573a\uff08O\uff09\u3002<\/li>\n<li><strong>WO\u7b56\u7565\uff08\u6700\u5c0f\u5316-\u6700\u5927\u5316\uff09\uff1a<\/strong>\u901a\u8fc7\u5229\u7528\u673a\u4f1a\u6765\u514b\u670d\u52a3\u52bf\u3002\u8fd9\u662f\u4e00\u79cd\u626d\u8f6c\u5c40\u9762\u7684\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u5229\u7528\u65b0\u6280\u672f\uff08O\uff09\u6765\u89e3\u51b3\u8fc7\u65f6\u7684\u57fa\u7840\u8bbe\u65bd\u95ee\u9898\uff08W\uff09\u3002<\/li>\n<li><strong>ST\u7b56\u7565\uff08\u6700\u5927\u5316-\u6700\u5c0f\u5316\uff09\uff1a<\/strong>\u5229\u7528\u4f18\u52bf\u6765\u6700\u5c0f\u5316\u5a01\u80c1\u3002\u8fd9\u662f\u4e00\u79cd\u9632\u5fa1\u6027\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u5229\u7528\u73b0\u91d1\u50a8\u5907\uff08S\uff09\u6765\u5e94\u5bf9\u7ecf\u6d4e\u8870\u9000\uff08T\uff09\u3002<\/li>\n<li><strong>WT\u7b56\u7565\uff08\u6700\u5c0f\u5316-\u6700\u5c0f\u5316\uff09\uff1a<\/strong>\u6700\u5c0f\u5316\u52a3\u52bf\u5e76\u89c4\u907f\u5a01\u80c1\u3002\u8fd9\u662f\u4e00\u79cd\u751f\u5b58\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u524a\u51cf\u6210\u672c\uff08W\uff09\u4ee5\u964d\u4f4e\u5bf9\u5229\u7387\u4e0a\u5347\u7684\u66b4\u9732\u98ce\u9669\uff08T\uff09\u3002<\/li>\n<\/ul>\n<p>\u5728\u8003\u8bd5\u4e2d\uff0c\u5982\u679c\u8981\u6c42\u4f60\u63a8\u8350\u4e00\u9879\u7b56\u7565\uff0c\u4f60\u5fc5\u987b\u5c06\u5efa\u8bae\u4e0eSWOT\u56e0\u7d20\u8054\u7cfb\u8d77\u6765\u3002\u50cf\u201c\u589e\u52a0\u8425\u9500\u201d\u8fd9\u6837\u7684\u901a\u7528\u7b56\u7565\u662f\u8584\u5f31\u7684\u3002\u800c\u50cf\u201c\u5229\u7528\u6211\u4eec\u9ad8\u7684\u5ba2\u6237\u7559\u5b58\u7387\uff08S\uff09\u6765\u5e94\u5bf9\u65b0\u7ade\u4e89\u5bf9\u624b\u7684\u8fdb\u5165\uff08T\uff09\u201d\u8fd9\u6837\u7684\u7b56\u7565\u5219\u5f88\u5f3a\u3002<\/p>\n<h2>\u5e38\u89c1\u7684\u8003\u8bd5\u9677\u9631 \u26a0\ufe0f<\/h2>\n<p>\u5373\u4f7f\u77e5\u8bc6\u4e30\u5bcc\u7684\u8003\u751f\u4e5f\u53ef\u80fd\u56e0\u7279\u5b9a\u9519\u8bef\u800c\u4e22\u5206\u3002\u4e86\u89e3\u8fd9\u4e9b\u9677\u9631\u6709\u52a9\u4e8e\u4f60\u5728\u8bc4\u4f30\u8fc7\u7a0b\u4e2d\u907f\u514d\u5b83\u4eec\u3002<\/p>\n<ul>\n<li><strong>\u6df7\u6dc6\u5185\u90e8\u4e0e\u5916\u90e8\u56e0\u7d20\uff1a<\/strong> \u5982\u524d\u6240\u8ff0\uff0c\u8fd9\u662f\u6700\u5e38\u89c1\u7684\u9519\u8bef\u3002\u52a1\u5fc5\u786e\u4fdd\u4f60\u7684\u5206\u7c7b\u4e25\u683c\u3002<\/li>\n<li><strong>\u8868\u8ff0\u8fc7\u4e8e\u6a21\u7cca\uff1a<\/strong> \u907f\u514d\u4f7f\u7528\u201c\u826f\u597d\u7ba1\u7406\u201d\u6216\u201c\u7ecf\u6d4e\u4e0d\u4f73\u201d\u4e4b\u7c7b\u7684\u77ed\u8bed\u3002\u8981\u5177\u4f53\uff1a\u4f8b\u5982\u201c\u7ecf\u9a8c\u4e30\u5bcc\u7684\u9886\u5bfc\u56e2\u961f\u201d\u6216\u201c\u5173\u952e\u884c\u4e1a\u8870\u9000\u201d\u3002<\/li>\n<li><strong>\u5ffd\u89c6\u73af\u5883\u56e0\u7d20\uff1a<\/strong> \u4e0d\u8981\u5b64\u7acb\u5730\u5206\u6790\u4e00\u5bb6\u516c\u53f8\u3002\u884c\u4e1a\u80cc\u666f\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u5c06\u75c7\u72b6\u5f53\u4f5c\u539f\u56e0\uff1a<\/strong> \u201c\u5229\u6da6\u4f4e\u201d\u662f\u4e00\u79cd\u75c7\u72b6\u3002\u5176\u6839\u672c\u539f\u56e0\u53ef\u80fd\u662f\u201c\u8fd0\u8425\u6210\u672c\u9ad8\u201d\u3002\u8981\u627e\u51fa\u6839\u672c\u539f\u56e0\u3002<\/li>\n<li><strong>\u5ffd\u89c6\u672a\u6765\uff1a<\/strong> SWOT \u4e0d\u4ec5\u662f\u4eca\u5929\u7684\u4e00\u4e2a\u5feb\u7167\uff0c\u66f4\u5173\u4e4e\u672a\u6765\u6218\u7565\u3002\u673a\u4f1a\u4e0e\u5a01\u80c1\u5fc5\u987b\u5177\u6709\u524d\u77bb\u6027\u3002<\/li>\n<\/ul>\n<h2>\u5b9e\u9645\u5e94\u7528\u6848\u4f8b 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